Vol 4 Chapter 59: Price increase


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In a small village at the foot of the mountain in the province of Mendoza, Argentina, Blake opened his cell phone and immediately received several text messages prompting him to call.
The call came from Antonio, a colleague and friend of Black. Blackley knew there must be something in the company and called back immediately.
"Black, you finally answered the phone!" Antonio's voice rang.
"Antonio, I told you before, I'm on vacation, climbing in Argentina, Aconcagua, the first peak of the Western Hemisphere! The altitude is close to seven kilometers, there is no cell phone signal there!" Black explained.
"So you haven't watched the news lately, have you!" Antonio continued: "You don't know anything about Zhang Guan?"
"The thing about Zhang Guan? Hahaha, of course I know! He has been banned and blocked by their national field management center, right? I knew this before the vacation. And I also lifted Zhang Zhang’s economic man. Endorsement contract for the next two years!"
"We signed an endorsement of US$10 million with Zhang Guan for four years, and now we have two years left, that is, we still have to pay him US$5 million. However, if Zhang Guan is suspended, he will have no endorsement value at all. . And I only spent 200,000 US dollars in breach of contract, I canceled this endorsement contract, but I saved 4.8 million US dollars for the group! If it is not known that Zhang Guan was suspended, we may have to spend more 4.8 million US dollars of money was wasted." Black said here, frowning, and he said with some excitement: "Does the board appreciate my decision very much? They should raise my salary!"
"The board is discussing whether to transfer you to Africa!" Antonio snorted.
"What? Transfer to Africa? Antonio. Don't joke with me!" Black said. He felt that he had made a great contribution and should be commended. Transfer to Africa? That was second only to the punishment for dismissal.
"Black, I suggest you still check the news! Sports news, Australian Open." Antonio sighed. Then he said: "Zhang Guan has advanced to the Australian Open final and he will compete with Federer for the Australian Open this year."
"What are you talking about? Australian Open? Zhang Guan is a track and field athlete!" Black said angrily: "Antonio, it's not April Fool's Day now! And we are friends, you shouldn't make such a bad joke with me!"
"Black, I knew you wouldn't believe it. Your cell phone should be able to surf the Internet. You can use your cell phone to search. Is it true or not!" Antonio said helplessly.
Black hung up the phone, and he immediately searched for news related to the Australian Open on his phone.
"Australian Open's biggest black horse in history, Zhang Guan advanced to the final! 》
"What?" Black suddenly felt the world turning, almost sitting on the ground.
...
A month ago, when Zhang Guan was just suspended from the field management center, Black got the news. As the group's supervisor in charge of marketing. Black contacted the champion team for the first time and requested to terminate Zhang Guan's advertising endorsement contract in advance. In Black's view, Zhang Guan's suspension and blockade will lose the media's exposure and has lost the value of endorsement.
At that time, Zhuge Wenbo once talked about this with Zhang Guan, and joked that "the emperor was not in a hurry to eunuch", and Zhang Guan also said that at the time. As long as the sponsor is willing to pay the penalty, the contract can be cancelled. So Black paid a penalty of USD 200,000 and canceled the advertising endorsement contract with Zhang Guan.
At that time, Black also felt that he had made a big bargain because at the beginning of 2007, he would not have to pay the 2007 fee if he canceled the contract. And this four-year US$10 million advertising endorsement was signed in 2008, so Blake feels that he has saved US$5 million for the company.
Then Black ignored the follow-up report about Zhang Guan, and he started his vacation. Black, who loves mountaineering, travels to Argentina. He wants to conquer the Aconcagua Mountain, the highest peak in South America.
The best season for mountaineering in the southern hemisphere is January and February each year. It is also the best time to climb the Aconcagua Mountain. After Black entered the mountains, he lost his mobile phone signal, and then the process of climbing and descending the mountain took him ten days. These ten days are exactly the ten days of the Australian Open. When he returned to the village where he could receive mobile phone signals, the semifinals of the Australian Open had just ended.
...
In the meeting room, Black was crying with a sad face, fidgeting.
"Black, about the termination of Zhang Guan, so we need a reasonable explanation." A director directly asked: "Zhang Guan was our spokesperson, we still have a two-year contract between us, why do you want to advance Cancellation, you never know that doing so will cause huge losses to the company!"
"I did this to avoid loss to the company." Black went on to argue: "I received the news that Zhang Guan has been banned from the track and field administration of their country, and the media will also block him. For a long time to come He can’t participate in the competition, and there will be no reports of him in the media, so he has lost his commercial value. If we continue to execute the contracts for the next two years, it is a waste of money!"
"Zhang Guan can't participate in the competition? What is the Australian Open? His report will not appear in the media? Look at the sports sections of the major media, who are the headlines? Even the domestic Chinese media, the focus of this week's report It’s all Zhang Guan, but you told me that Zhang Guan is being blocked by the media? Now in the Internet age, any news can be spread all over the world in only one second!" said another director, angry.
"I don't know why this happened! Zhang Guan is a track and field athlete. How could I want him to play tennis and advance to the final of the Australian Open!" Black said grievously.
"Then why don't you wait, if you are willing to wait a week, you will be able to see Zhang Guan's participation in the Australian Open. So my question is, why are you so desperate to cancel Zhang Guan!" The person who spoke said a strange smile, and then said: "I heard that after the termination of the contract with Zhang Guan, you will quickly rush to the mountaineering in Argentina. You should not want to miss the good season of mountaineering!"
"What do you mean? Are you saying that I have to finish the contract with Zhang Guan as soon as possible so as not to miss the climbing season?" Black's face was angry, but the expressions of several other directors at this time also represented Same question.
"I chose to terminate Zhang Guan's contract as soon as possible to avoid paying him the endorsement fee for 2007! If the 2007 contract was executed, we would have to pay him 2.5 million dollars!" Black explained.
"Now we would rather pay him 2.5 million dollars and then execute the 2007 contract. But even if he was given 2.5 million, he would not accept it now." The speaker then added: "Zhang Guan's agent has been suspended Some commercial endorsement and advertising negotiations, they have to wait until the Australian Open is over. Do you understand what it means?"
"Wait for commercial endorsement after the Australian Open?" Black froze for a moment, then suddenly laughed: "Ha ha ha... Does Zhang Guan's agent think that Zhang Guan can win the Australian Open championship? Then good Lions Open mouth? This is really funny. Zhang Guan’s opponent is Federer! Although I don’t know much about tennis, I also know that Federer is the strongest tennis player in history. Zhang Guan will definitely be beaten by Federer! Naive broker!"
"But what if Zhang Guan really won the Australian Open?" said the director, who was angry just now, said: "The king of the world track and field, plus the Grand Slam champion, both fields can achieve the top achievements. What exaggerated commercial value Zhang Guan will have, he will become the world's highest commercial value sports star! Oh no, it should be the highest commercial value star! And this superstar would have been our spokesperson, and we Just give him $2.5 million a year!"
"That's impossible!" Black said confidently: "Zhang Guan cannot beat Federer."
"Mr. Black, even if Zhang Guan cannot win Federer, but his original reputation, plus an Australian Open runner-up, is enough to deserve 2.5 million annual endorsement fees! So it is undeniable that this time with Zhang Guan Cancellation is our loss." The director who started talking reminded.
Black suddenly fell into silence. He knew that the other party was right. With Zhang Guan’s current reputation, no matter what sport he is engaged in, even if he is going to jump rope and kick the shuttlecock, as long as he can continuously appear in the public’s field of vision, there are people Willing to pay the endorsement fee. And now Zhang Guan has successfully advanced to the Australian Open finals. Based on commercial value, the endorsement fee of US$2.5 million a year is really not expensive.
...
Zhuge Wenbo put his mobile phone in his ear, a triumphant look.
"Mr. James, you are right, our cooperation with your company has been very smooth... Yes, the previous termination was a misunderstanding, but since we have signed the contract, we should comply with the contract, we The championship team has always been very contractual!"
"Re-sign the contract? Of course! We have worked together before and we are very familiar with each other. Zhang Guan also hopes to continue to be your company's brand spokesperson!"
"No, no, of course, you can't follow the original price. The original contract was signed in 2005. You know, the economy has developed rapidly in the past two years, and inflation has been very strong. Now everything is going up, so We also have to adapt to the situation and raise the price a little bit."
"How much is the endorsement fee for one year now? Mr. James, please don’t worry. The final of the Australian Open will start tomorrow. Zhang Guan is preparing for the battle. We don’t want Zhang Guan to think about commercial endorsement. So, why not let us enjoy the Australian Open final tomorrow, and wait until the Australian Open is over, how about continuing to talk about the price?"
Zhuge Wenbo hung up the phone, and the depression caused by the cancellation of the sponsors was wiped out a few days ago.
"Zhang Guan, come on! After winning Federer and winning the Australian Open championship, we can sign a few big advertising endorsements!" (To be continued.)
ps:    The first chapter is delivered! My home net has finally been repaired. I will send a chapter first. Today Saturday, we broke out! Do you still have a monthly pass!
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