Vol 2 Chapter 102: : Get a soft title sponsorship fee

In addition to selling concert tickets and virtual tickets, peripheral revenue is also another major source of income. This global tour is divided into two parts, one is a concert, and the other is a show.
The exhibition will usually show a lot of related introductions about Hatsune Miku, and there are also a lot of rich peripheral products such as hand-made items, souvenirs, and accessories. The exhibition starts at 9:00, and the admission time is stopped. It is 18:30 and the end time is 19:00.
The last core income is the income of title sponsorship, what strategic partners, special contracts, countdowns, special support, designation, hard broadcasting, etc.
This time, the biggest sponsor is Bilibili.tv. Bilibili.tv and Aiqiyi had a "big fight" in this exclusive naming right. Bilibili.tv stopped saying that it is an ACG (, Comic (Game, Game), anime video website entertainment site almost dominates the second dimension of the country, iQiyi is the top three Internet streaming video sites in China, backed by Baidu.
I ca n’t beat the background, Station B is also unambiguous, and they are leaning on the big tree of Tencent.
This time in order to compete for exclusive naming rights, there is also a wave of "harm to each other", driving up the naming price.
Because it is an exclusive naming, the official offer is a huge naming right of 40 million yuan. In the end, iQiyi and B Station staged a drama of immortal fights, which actually promoted the exclusive naming right to more than 100 million ...
Don't say that Kripton's future media is a bit cymbal, do you feel they are crazy? Even Ye Hua was shocked by their trouble.
At first, both parties were imperative and confident about this exclusive naming rights. However, when Qiqiyi was promoted to 80 million yuan, it paid no price, but felt that it was not worthwhile, and it was still at a loss.
In fact, even if the listed B station reached a market value of 4.5 billion U.S. dollars, it is still at a loss so far. Last quarter, it reported a net loss of 78.4 million soft sister coins; iQiyi also lost money, but it was also overcast. Knowing that the opponent is bound to win this time, he already intends to give up, but he still has to force a wave to make the old opponent bleed a lot, and in the end, station B won the exclusive naming right with 113 million yuan soft sister currency, although he was pitted One got this exclusive naming right, and Station B was also satisfied.
Speaking of which, this operation of the two sides also caused a lot of disturbances in the circle. It is also welcome to see the crowds who are not too big to eat melon. Most people think that these two opponents are holding each other up.
However, it is unrealistic to treat money as inappropriate because of anger at each other. One hundred million, not a dress ...
After learning about this matter, Ye Yehua was surprised for a while, and after thinking about it, she was relieved soon.
The two were so crazy. At the end of station B, they screamed 113 million yuan. What they liked was that the tour itself had smashed more than 1 billion soft sister coins. The price was announced. This was real money. Go down, look at Shangdu's virtual tour-related elements almost everywhere these days. This is the influence of the one billion offensive announcement. Winning this exclusive naming right means that you can also enjoy this indirectly. Publicize the benefits of the offensive.
All the barrage sites ca n’t afford so much money to advertise, and Iqiyi, who is backed by Baidu, does not have this courage. The key is that there is no publicity point like this virtual tour. Smashing into it is also equivalent to dribbling.
Ye Hua also expressed admiration for the marketing methods of these Internet companies. The brains are novel and the ability to create hot spots on the Internet has two brushes. Aiqiyi and Bilibili.tv successfully went on hot search. From Bilibili.tv and Ai It can be seen from the search index and traffic query of Qiyi ’s two sites that this wave of operations on both sides is profitable.
Furthermore, Ye Hua deeply doubted whether the two goods had reached a secret deal behind the scenes. They deliberately sang a red face and a white face, and then both parties made a profit. Is the sky-high exclusive naming right issued on both sides? In this way, apart from the parties, only God knows.
After all, this is not impossible. Although Bilibili.tv is now the only one in the two-dimensional field, iQiyi is also a big station. Anyway, you can't kill the other party. Why not make the cake together?
As for what the truth is, only the parties know it.
不管 But anyway, Clipton is definitely the beneficiary, and Ye Hua is also the beneficiary. There is an extra 73 million yuan in unexpected income. This kind of unexpected surprise is more beneficial.
Since it was an unexpected surprise, naturally only once.
In addition to station B, which won the largest exclusive naming right, iQiyi subsequently won a special sponsorship for 12 million yuan. In addition to these two video sites, the other two-dimensional sites were not absent, although they were not able to communicate with Bilibili. Compared with industry leaders such as TV, even some websites have to focus on participating in order to ensure traffic.
Like the co-sponsors, there are a large number of secondary sites.
ACGer, an integrated ACG media website, provides all kinds of ACG information and information, and this industry event naturally cannot fall.
Alas, a platform website that focuses on entertainment and cultural industries, related to Cos surroundings and Otaku culture dynamics.
ManDongManFM, anime FM is the largest anime resource data in China.
M Station-Missevan, a barrage sound map network, is a barrage intu station, and is also a domestic voice actress base ~ EbookFREE.me ~ Global animation selection platform, is also the only domestic website focusing on independent animation.
A total of 16 two-dimensional websites, large and small, participated in various forms. Such a big hot spot in the industry, I am embarrassed to say that they are playing two-dimensional, and some small stations have to pay to participate. There is no way, user loss is inevitable without participating.
This time the virtual idol global tour also showed the world the super popularity of virtual singers. As a virtual idol, Hatsune Miku's popularity is no less than the popularity of first-line international stars. The luxurious sponsor lineup is the biggest manifestation.
For example, the hatsune of GT-Project racing, which is closely cooperated every year, Mercedes-Benz also has no absent sponsorship this year.
At the same time, another major sponsor, Sony, also strongly sponsored this event. Sony will also launch a Hatsune Miku limited edition set. Among them, the white PS5 Hatsune Miku limited edition not only has a Hatsune Miku theme shell, but also comes with a Hatsune Miku "Tianyin Gemini" merchants. A ticket worth 580 yuan for a concert at the station is a promotion.
This time Sony and Hatsune Miku reached a smooth cooperation. In the future, it is entirely possible for Hatsune Miku's related peripheral products and even games to enter the country. Games are part of the small book ACG culture. If it can stimulate the potential of ACG culture in China, Sony believes it will be beneficial to its It is no wonder that the business has been intensified in China and has not absent from the industry event and become a big sponsor.
In general, the concert has not yet been held, but the income of various title sponsors has been softened. A rough summary of the global tour in the title sponsorship, the large and small gains have achieved 4.72 The total of 100 million yuan of soft sister coins has been recorded.
Uh ...