Vol 2 Chapter 143: : Fiery Cinema (Thu / Sat)

(Ps: There are two chapters 142, but the content is different. The VIP chapters cannot change the title, but it does not affect reading. Just go on.)

Friday, December 18, 2020.
"Avatar 2, two tickets, not the 3D version, the HD (holographic) version."
"Is there a membership card?"
"No."
"That way, you will not be able to enjoy the discount. Members can get discounts of 70 yuan / ticket. Non-members will cost 105 yuan / ticket."
"Buy tickets directly."
Shangdu Digital Cinema is about 18:30 at this moment. The current hot atmosphere of this cinema can be said to be overcrowded. This kind of scene can only be seen when a phenomenon-level movie appears.
A series of tags with "Avatar 2" already possess the potential of phenomenal movies, which took 11 years to build. James Cameron's latest masterpiece, a total input cost of 675 million US dollars, the first holographic movie in history, etc ... ...
After the premiere, the critically acclaimed film reviews played an important role in pushing the audience into the movie theater. The Walt Disney has put all their efforts into publicity, giving the public the feeling of not going to the movie theater. Bo are embarrassed to say that they are keeping up with the times.
The holographic movie has been hot for almost two years. It can be said that it is no longer a new element. Driven by the private storm, you can watch the holographic movie more than a year ago, but only a few people can enjoy it.
For ordinary mass movie fans, it is still difficult to accept. The cost of watching a movie for thousands of dollars is still an old movie, which has discouraged mass movie fans.
Nowadays, "Avatar 2" is released on a large scale in both East and West. The domestic fare is 70 yuan / ticket. Almost consumers who are accustomed to watching movies are members, and it is even 10-15 yuan cheaper to buy tickets online.
It is difficult for the general public to have the desire to consume private movies, but in the movie theater, dozens of pieces of movie tickets, although two-thirds more expensive than 3D movie tickets, in this era of 2020, 70 yuan a ticket, Coupled with the upgrading of technology brought about consumption upgrade, the audience also felt very reasonable.
"Avatar 2" has attracted a lot of attention. At the same time, its achievements have also attracted the attention of countless people. It can be said that it is about the interests of a large number of people. However, the results will soon appear.
Judging from the current popularity of movie theaters, the opening also made the movie theaters and producers very satisfied. It was a relief, after all, the sky-high investment of $ 700 million.
Not only is Shangdu Digital Studios hot, almost all holographic cinemas across the country are popular. This time, "Avatar 2" opened in 3755 home theaters in China, reaching a total of 15,700 holographic projection halls, and a row of holographic projection halls. The rate reached 99%, plus the existing IMAX giant screen and 3D screen, the total row ratio reached 89%.
The first week of filming can be said to be an absolute monopoly. Several movies have avoided the schedule window of "Avatar 2" and chose to postpone it. The movies that want to make money are forced to shift. The front and this monster hard steel are absolutely No bones exist, no one dares to do that.
In North America, due to the time difference, there will be a day difference. North America is opened by 3107 home theaters and 135,000 holographic projection halls. Although North America first started to promote holographic cinemas, it was later overtaken by domestic theater companies. The film market in China has already surpassed North America, which is why the premiere of "Avatar 2" was placed in China this time.
Japan and South Korea have not joined the simultaneous screening stage, especially Koreans, who have clamored online because the film's local release will be delayed by about four months.
In fact, Walt Disney hopes that all countries and regions in the world can be screened simultaneously. Japan and South Korea are also box office warehouses. The biggest reason for failing to join the simultaneous screening is that the holographic screening hall is not enough and is still being expanded.
In addition, it is the European market. This is a good market, but it is almost the same.
There are 527 holographic cinemas in the United Kingdom, 416 in France, and 471 in Germany. The European film market has a total of 1977 holographic cinemas, and Russia has 760.
...
Shangdu Digital Cinema City, at the time stage of 18:41, the projection room 7 ended. This projection room is a holographic projection room. This cinema has a total of 14 projection rooms, of which there are 6 holographic projection rooms, and the rest The IMAX-3D giant screen in the 3D projection hall has been included in the update and eliminated sequence.
It is worth mentioning that the simultaneous release of the film "Avatar 2" is a simultaneous 3D version and an HD version. After all, the market share of holographic projection halls has not completely replaced 3D movies. It is naturally impossible for movie theaters to abandon the traditional screen, and the changes in the two versions are done through digital conversion. This process only adds an additional editing cost.
At this moment, the audience in Hall 7 at 18:41 had already lined up at the entrance early, and the audience in the screening hall had exited the screening hall after 154 minutes of visual effects enjoyment.
"My God ~ EbookFREE.me ~ Although I still have psychological preparation, I am still scared."
: "Yeah, when the bow and arrow shot from the front, it really scared me, it was too real."
"Is this a immersive experience? I finally understand what it means to be immersive."
"Yes, it's so shocking!"
: "I was suddenly thinking that when watching horror movies in the HD screening room, the horror index will definitely explode ..."
: "Give you a good advice, watch the HD version of the horror movie, it is best to bring a bottle of quick-acting Jiuxinwan."
: "It's not enough, what about the second wave? Anyway, Saturday and Sunday tomorrow."
: "Yes, I heard that different seating angles can have a new perspective, remember to change it, don't stay in the original position."
: "OK."
The audience who walked out of the screening hall were all excited. One look was the result of the adrenaline burst. The audience who hadn't seen the sound of their discussions couldn't wait. The more they listened, the more their appetite was felt, and it took a second Uncomfortable.
Finally, as they entered the No. 7 auditorium, these audiences also entered the holographic projection hall for the first time with explosive expectations. Before that, they never entered the holographic projection hall.
The first feeling that came in was that the essential screen of the cinema was gone, yes, there was nothing in front of the seats, and the audience who entered the holographic projection room for the first time was also full of curiosity, and people found the screening The overall layout of the hall has not changed much. The biggest change is that the screen has disappeared, and a ring-shaped light curtain has been added to the ceiling to emit a peaceful fluorescence.
At 18:50, the audience was fully booked, and all the lights in the auditorium went out. The noisy rumors stopped abruptly in the tacit understanding, and the auditorium was completely dark.
Everyone witnessed the miracle with anticipation and set their sights forward.
...