Vol 2 Chapter 341: : Paopao and North American Partners [1 ...

"Taylor, you're right, you can buy 2.0 in a few days, so consumers in Greater China will definitely not buy 1.0." Charlie was gradually excited, and quickly added: "Because of this, 2.0 is limited to purchase , But 1.0 is not there. Of course, the companies on the coastline are not stupid, and such a move is obviously to hope that our practitioners will eat the inventory of 1.0 and sell it to Europe and the United States. Do n’t forget the current coastline. Global business is in a "dormant period". We all know the price of 1.0 on the European and American black markets. How can a coastline company not know? "
"You have a point, but I think your heart is too big, I still don't think you can see Ye Hua or other executives of Coral Island Technology under the Coastline Group." Taylor shrugged, obviously the gap is too big. He has no thoughts.
"What's the difference between having no dream and a salted fish? What if it succeeds?" Charlie smiled indifferently. "I'm going to try this out. After doing a year of business, I've also met some big names. On Wall Street I have also established some connections, and maybe I can use them. How do I know without trying? "
"You are the CEO of Paopao. You have a veto." Taylor glanced at Jay, and he smiled and nodded, meaning that he supported it. Although he was the co-founder of Paopao, Charlie had the final decision. If everyone has the right of veto, when the differences of opinion are irreconcilable, then it jumps. At this time, the importance of a veto is self-evident. At a critical moment, a strong voice must be used to make decisions.
"Let's put this aside first. Today we are going to talk about the transformation of Paopao. The purchase restriction of 2.0 has fully demonstrated the fragile side of our company and it must be transformed. This is a top priority." Charlie took two friends very seriously. Say.
Two friends also agreed with him. Paopao company is indeed too dependent on PHC. Everyone wants to make this business bigger and bigger, and this problem cannot be ignored.
"Do you have any ideas, Charlie?" Jay asked, looking at him.
"I have such an idea, that is, to transform Paopao into a purchasing e-commerce platform, specializing in purchasing treasures for customers in North America and even Europe. From gyro, slippers, cookies, to coffee machines, and of course we The veteran is the PHC, and the purchase channel, Taylor, you are responsible for creating the Paopao website. "
Charlie clearly stated that it was clear that he had considered the transformation problem early, and organized the language in his heart. Charlie continued to say: "Paopao website should link consumers and treasures, and its positioning should be a shopping guide website based on treasures, but Taylor, you have to use technical means to allow users to spend directly in Paopao, without having to jump to digging like other shopping guide websites. At the same time, Paopao shopping guide network must be different from other shopping guide websites, all content of Paopao needs to be translated into English, Automatic translation of product names and basic parameters. "
"Well, then I need a bigger team to get this site up," Taylor said.
"No problem, we are rich now, we can hire more engineers, and even get better, maybe we can get the favor of venture capital." Charlie said.
When the company was founded, the three partners had a clear division of labor. Charlie and Jay were responsible for the company's direction and team building. Taylor, as the technical leader, handled everything from the website to the office IT.
Online shopping, digging, online payment, online payment ... These new consumption models are no longer new to Chinese people. However, even now 2022, they still look very fresh and magical to foreigners. After all, in this area, Huaxia walks faster than Europe and the United States.
"A few years ago, I heard about Treasures from my colleagues and friends at Huaxia, but my Chinese was not good at that time and I couldn't understand. I always troubled them with what I wanted to buy." Charlie said with a smile: " Sometimes I will ask for help from the students around me, classmates, for the remaining 10 minutes, please help me to buy the following items in the treasure, haha ​​... When the time is long, I will feel very embarrassed, so generally not buy."
It was for this reason that Charlie had thought of Paopao's transformation direction after experiencing these personally.
The news released by the coastline really made them feel the crisis, making Paopao's transformation or expanding the scope of business operations an urgent matter, otherwise the future will be too unstable.
The three discussed all afternoon together. They didn't know much about e-commerce. The e-commerce leader was in Ali, but it had nothing to do with the three of them.
To transform, the first difficulty they face is how to translate the huge data on Tim Cat and Treasure into English and move them to Paopao shopping guide online, how to set up an account to charge users.
In addition, whether such a business model complies with legal procedures, legal procedures in Huaxia, legal procedures in North America, and so on, each need to be considered.
Then it is necessary to expand the size of the company and recruit employees. First of all, legal issues need to be handled by professional lawyers.
Once the cause is bigger, things will definitely be more.
Regardless of whether it is a company, a large company or a small company, the transformation is painful.
However, Charlie believes that this idea is credible and reliable. If they succeed, they can make money. When they find it, they will continue to promote this cause and maintain this spirit and spirit.
Later, after three months of hard work, the Paopao shopping guide network was officially launched, and Paopao started the transformation.
As a website that connects consumers and Treasures, Paopao updates both Treasures and Timcat's products to its own website, and automatically translates the product names, product parameters, and netizen messages into English, which is convenient for consumers in the English-speaking area. Browse.
It is worth mentioning that Charlie successfully achieved that users can spend directly on Paopao without having to jump to digging.
Ali :? ? ?
The slogan of Paopao shopping guide website is [The-best-way-to-shop-in-Huaxia], which translates to "the best way to shop in China".
It is determined that the Paopao shopping guide network is kept updated at least once a week. Foreigners shopping in Paopao can directly search Chinese or English keywords, or you can enter English and select "Translate" to translate the index content into Chinese and then search.
After in-depth research, Charlie also established Paopao's profit model, which is to charge users a service fee, 4.5% for each product, and a 6 yuan service fee for each order.
It supports WeChat payment, UnionPay, Alipay and PayPal payment. They not only provide cross-region e-commerce services to users in North America, but also the business scope and even the core business in the early stage. Therefore, there are UnionPay, Alipay and WeChat payment.
Because there are more and more foreigners in the land of Huaxia today, being able to provide them with services has received huge benefits, and most foreigners in Huaxia will authenticate these payment methods, which is the simplest payment method.
Charlie made a very clear strategic plan for Paopao's future development. First, he provided good service to foreign customers living in Greater China, that is, foreigners in Huaxia won first, and then actively expanded overseas business.
As foreigners, the three partners understand the shopping habits and consumption habits of foreigners living in Huaxia better than Chinese merchants know what they are thinking and what they want.
Paopao has established "Recommended This Week", "Special Offer Today", and "Latest Release" sections according to the tastes of foreigners' consumers to help users screen for products and recommend suitable products.
This small model is actually a direct copy of the PHC-tore application store, and a slight change has become a means for Paopao to guide users to consume.
At the same time, product information was sent to users via email on time. The three founders later said that users trusted Paopao and liked the products they recommended.
In response to the browsing habits of foreigners, Charlie also laid out a blog column mining product on Paopao, which is divided into "user selection", "shopping tips" and "The-".
The The-column idea is from Jay, which means "The-Cool, The-cheap, The-crazy", that is: the coolest, cheapest and the craziest, pushing new content every week.
Although Charlie didn't understand technology and was an English teacher, he was very motivated and hoped that Paopao would sell the products of Treasure and Tim Cat overseas and become a global e-commerce provider. Even in the overall vision plan, Clear service concept: Establish a new way to change people's shopping patterns, make shopping a social, build a shopping community, and make Paopao global.
In the first month of Paopao's online launch, only 15 poor orders were received, and half a year later, nearly 30,000 orders were received each month, with 19 million page views. According to incomplete statistics, women's clothing is the most popular and accounts for sales. 21%, followed by home appliances, smart electrical products, etc.
Most foreigners are unfamiliar with Huaxia's sellers and brands. The Paopao shopping guide website provides a lot of good and cheap product information and consumption methods. More and more foreigners have obtained Huaxia products through the Paopao website.
After two years of development of the Paopao network, the high-speed take-off phase has ushered in. Even Chinese netizens know that, and some domestic netizens went to Paopao to shop online.
Charlie's company was soon noticed by both the two giants, Ali and Amazon. Two years later, Paopao was valued at $ 800 million and became a quasi-unicorn startup.
With continuous development, both Ali and Amazon have extended olive branches to Paopao. The former is to be acquired for $ 2.5 billion, and the latter is to invest $ 3 billion. Jay and Taylor have already moved, but Charlie is unwilling to sell to the giant. The three co-founders finally have their first huge disagreement. At a critical moment, Charlie used a veto. Later, two friends were very glad that Charlie used it. One vote of veto.
For Amazon, the Paopao website is actually mixed in the Greater China region. However, Amazon hit a gray face in the Greater China region, so it wants to acquire Paopao. Incidentally, it will insert a needle in Ali's back garden to make opponents uncomfortable. ~ EbookFREE.me ~ Of course, Ali can't bear it anymore, and Paopao's continuous development Ali also sees its international business capabilities.
However, Charlie rejected the bid of the two giants. The result was naturally mad suppression, and eventually he compromised with capital. He mainly accepted the financing of Goldman Sachs Capital to introduce capital. After several rounds of financing, among the shareholders of Paopao. The founders, Goldman Sachs Capital, Ali and Amazon are the other three major shareholders.
But the company is at least firmly in the hands of the founders, because Charlie has a veto.
In the end, Paopao netted a path and successfully listed on the NASDAQ in the sixth year of the company's establishment, with a market value of 47.7 billion U.S. dollars.
Domestic netizens also ridiculed Paopao as the North American version of the puzzle, and also spoofed Charlie, Jay and Taylor into "North American Partner" to lead the three main stars.
Of course these are the last words.
Now, Charlie and two other friends are still discussing the transformation of Paopao. After five days of intensive planning, they have initially established how Paopao will go in the future.
Next Jay is responsible for team building, Taylor is responsible for technology, and Charlie is flying to Huizhou Yongzhen. Later, the three co-founders learned that without Charlie's trip, there is no possibility that Paopao will be listed on the NASDAQ in the future. .
Three days later.
At 15:00 in the afternoon, Charlie took a taxi to drive on the Huizhou Bay Bridge. After passing the bridge, it was Yongzheng.
Staring closer and closer to his destination, Charlie secretly said: "The opportunity is always left to those who are in action and perseverance. The dream will still be used, what if it is realized?"
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