Chapter 1983: The power of propaganda

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Witnessing Bruce's strength, the Propaganda Department immediately launched an action.
All departments that need to cooperate have also begun to rotate.
There is only one purpose, to create the image of a tough blues kung fu guy.
Speaking of propaganda, Nick has to be mentioned.
Its advertising can be said to be the most successful, and a new definition of products and advertising.
When people think of Nick, they think of more than shoes.
And those stars who grew up with Nick, the meaning of sports, the greatness and moving of sportsmanship.
It is no longer a simple shoe company, but a certain definition.
Nick is great, sports and competitive...
This is the great advertising effect and publicity.
This approach has changed the mindset of countless companies and innovators.
The most famous is undoubtedly Old Joe's apple.
Before the epoch-making smartphone appeared, Apple ran numerous advertisements.
But there are still many people who know nothing about it.
Even after losing Old Joe, he was once in a precarious situation and faced bankruptcy.
Until Lao Qiao redefines the mobile phone, making Apple the leader and pioneer of the era.
At this point, the Apple Empire has risen.
In subsequent publicity, Apple also particularly emphasized the definition of the product.
People focus on the pioneering of leading the times, the greatness of Apple and Old Joe.
Instead of just focusing on how the product is, how and how...
This is what Old Joe learned from Nick.
Only to give a higher definition to the product, not just treat it as a dead thing.
In order to be truly magical.
Another company that is equally successful is the Red Bull that "I don't support the undead".
Red Bull = Energy.
For decades, Red Bull’s propaganda department has done only one thing.
It is to brand this deeply in the minds of consumers.
When you think of Red Bull, you think of wireless possibilities.
Think of extreme sports, challenges and struggles, brave and struggle.
And their success comes from the support of energy.
Where does the energy come from-Red Bull.
If you have a friend who likes to drink Red Bull, then he must not only like the taste.
Maybe he didn't even realize how much Red Bull's definition had an impact on the choices he made.
The same goes for Made in Germany (sophisticated and extreme craftsmanship).
Neon Manufacturing (Seriously and responsibly, make the product the ultimate humanized design concept.)
These are all the subtle effects of advertising and publicity.
In fact, there are not a few that are made in Germany.
The fake and quality problems of neon manufacturing have existed for a long time.
It's a pity that Li Zitao didn't remember the propaganda master who made Nick reborn and embarked on the path to becoming a god.
Otherwise, he must be working for Lee now, no doubt.
Closer to home, Bruce's hype has officially begun.
Karate competitions must be participated, and high-profile publicity, ‘Hollywood action stars participate in world-class martial arts competitions, is it hype or self-confidence, so stay tuned! ’
‘DreamWorks’ newly recruited Chinese are vainly trying to challenge the world martial arts master, it’s ridiculous! ’
"Newborn calves are not afraid of tigers, Hollywood..."
Before it was broadcast, Bruce's name began to appear in various newspapers.
Although it is not a headline, it has attracted attention and discussion on a small scale.
Then there was an interview with street fighters.
The survival experience and keen intuition from the street told them that they must not mess up this opportunity.
"Yes, I know him, his fists are very powerful...Although not the strongest, they are also very strong!"
"Bruce? Wow~" Xiao Hei shook his head and said with emotion: "He is one of the best fighters. Of course, in an underground boxing match, there are rumors that he once stunned his opponent with a punch."
"Bruce, ha, I played against him, he is too good..."
"You mean Bruce Lee, I've heard the name."
The buddies got close to the camera and said mysteriously: "He once killed his opponent in a circle, it was terrible."
The rumors are getting more and more outrageous, from the first stunned opponent to the killing.
Those who were later killed have become cows, wolves, tigers and bears.
Although he did wrestle with the bear, it was dangerous even for him.
Once again, Li Zitao is not sure whether it can be done.
Fortunately, he doesn't need to be okay to find a bear to prove himself.
That would be ridiculous.
As for external rumors, the company asked him not to respond.
What they need now is heat to make people start to be curious about Bruce and then pay attention to him.
Whether this curiosity is like or dislike, it is a good thing.
Evan is going to make him a traffic star.
Li Zitao is not worried about this, he is able to sustain his reputation.
He can sustain this wave of drainage!
Who is not convinced, come to ask his fist whether to agree.
The intensity of the hype is in full compliance with the expectations of the Propaganda Department.
Chinese, minority, action star, newcomer, karate competition.
Each label is a hot spot, together enough to ignite public opinion.
With the fermentation of the incident, Bruce's reputation became more and more popular, and the number of people who supported and opposed him increased rapidly.
Among them, most of them are opponents.
But Bruce’s fame is already on the rise, and its popularity has forced Monroe, who is promoting a new film, to temporarily avoid the edge~EbookFREE.me~The Los Angeles Times also included reports about him in the second edition.
The name Bruce Lee was repeatedly mentioned in the discussion after the meal.
By this time, he had never responded to any questions directly!
But every time he left the company, he was chased by countless reporters.
He actually has nothing to do when he comes to the company, but the propaganda department needs him to show up every day.
Therefore, Li Zitao went to the company to check in every day, and then went to the gym to exercise.
During this time, his driving skills have improved by leaps and bounds.
Every day you have to race with the paparazzi, you have to fight your wits to avoid being followed by the other party.
Fortunately, he had previously replaced the iron fence outside the apartment building with a barrier for safety.
At that time, he avoided being seen by his license plate number and used it as a clue to track him.
"When you go out in the future, do you have to wear a hat and sunglasses?" Tong Jiaxin snickered.
Tong Jiayao was very sympathetic, and immediately began to choose a hat for him.
Baseball caps, bowler hats, pointed caps and berets...
"Will the fisherman hat look better?" Tong Jiayao asked, holding the fisherman hat.
"When did you buy it?" Li Zitao was curious, when did the two sisters buy these.
"The classmates at school started to discuss whether Bruce was really good or when he was a liar."
Tong Jiaxin looked at him with admiring eyes, and her heart was full of pride and pride.
This man is so good, and being able to meet him is his sister's greatest luck.
"That white baseball cap looks good and can be put in the car as a spare!"
Li Zitao looked at the other hats, the colors are really rare.
No wonder there are young women coming out of the wall at every turn, all the colors in life are so bright.