Chapter 776: 300 million sponsorship

Since the explosion of the domestic documentary "Wild Bloom", Liu Wei and the studio have become the targets of attention of many media and enterprises.
Sponsors have also checked in documentaries one after another.
I heard that Liu Wei was going to Africa, and more than ten domestic famous companies came to seek business cooperation.
Beijing Automobile, Yili, Red Bull and other old partners have added sponsorship fees. They also know that Liu Wei’s personal social influence now not only has strong fan traffic, but also multi-platform cooperation promotion channels. For any company , Are very good partners.
In addition, several domestic mobile phone giants are also eyeing Liu Wei.
In order to win the title of exclusive sponsorship, one after another bidding, a sky-high price contract was opened.
OPPO's asking price is 80 million!
Vivo, which has always been good at advertising, has issued 110 million business contracts.
Lei Jun, the founder of Xiaomi Technology, who just attended the celebration of his alma mater, came to Liu Wei's studio with his entourage.
Liu Wei and Wang Jun led the staff to meet outside.
"General Liu!" Lei Jun reached out to Liu Wei kindly and kindly.
"Mr. Lei, welcome to guide the work!" Liu Wei said modestly.
"The guidance is out of touch. I'll stop by. I have always seen your name on the hot search recently, which has aroused my strong curiosity. Your studio has also been rated as the most outstanding this year by "Entrepreneur Magazine". One of the cultural enterprises with potential for development!", Lei Jun booth karate, "Liu, take me to visit!"
"Manager Wang, would you please introduce Mr. Lei!" Liu Weidao said.
"Mr. Lei! Please upstairs!"
Lei Jun lamented while visiting, "It's so nice to be young, President Liu, I didn't have the courage you had at the time. When I came out to start a business, I was all in my forties! It's not easy to walk step by step to today!"
Liu Wei said modestly: "I just did something that no one dared to do, and success was just lucky!"
Lei Jun suddenly asked: "Have your studio ever received investment?"
Liu Wei looked at Wang Jun, and Wang Jun smiled and replied, "Mr. Lei, don't hide it. Soon after the studio was established, there was capital to want to move in. President Liu and I discussed this matter. According to Mr. Liu's development of the studio Planning requirements, currently do not consider this matter!"
Wang Jun answered Lei Jun in a calm tone, and he could see that he was very interested in this studio.
In addition to him, there have been multiple capital forces in the market that have expressed strong interest, but Liu Wei refused to let go.
Lei Jun smiled slightly, "Your team is worth investing in, but today I am here, mainly to cooperate with the comrades of the Ministry of Commerce to talk about the sponsorship of President Liu's trip to Africa!"
Liu Wei smiled and said: "President Lei personally brought someone to talk, sincerely full, let's talk in the conference room!"
Lei Jundao: "Just after attending the alma mater's celebration, I heard from colleagues in the Ministry of Commerce that there are a few strong competitors, so I will come and see!
The meeting room is seated.
For sponsorship, Wang Jun is mainly responsible for communicating and negotiating with interested partners.
Liu Wei briefly introduced the specific contents of the route and time of the trip to Africa.
He deliberately mentioned that the African savannah is a must-visit place for every explorer, and also entrusts many young people, wildlife lovers, photographers and other dream places. It involves a wide range of industries and a large population.
Naturally, the influence of the society is raised. In the eyes of Lei Jun, it is the range of product radiation.
Lei Jun understood Liu Wei's remarks and nodded with a smile.
The manager of the Ministry of Commerce, who came with Lei Jun, mentioned the cooperation cost of the last negotiation. Xiaomi's contract was 85 million.
But Wang Jun and colleagues in the Legal Department have not contacted them for a long time, which shows that the competitors are offering higher prices.
Sitting on the ground for bidding is the norm in business negotiations.
So this time, after Lei Jun nodded, Xiaomi's Ministry of Commerce drafted a new contract, and the cooperation cost reached 150 million!
"Mr. Liu and Mr. Wang, this is the cooperation agreement we have drawn up. If you take a look, the electronic file has been sent to Mr. Wang's mailbox!"
Wang Jun glanced at the paper documents. The contract terms and the one he studied last time with his colleagues in the Legal Department did not change much, and the cooperation cost nearly doubled.
This is not very different from what he expected, which shows that the wind released has played a role. Departments such as the Ministry of Commerce and the Project Department are the best at catching the wind.
This time Lei Jun also came to talk in person, enough to see their attention to this.
The price was raised to 150 million yuan, so I did not intend to give competitors the opportunity to entangle.
"Mr. Liu, look at it!" Wang Jun pushed the document to Liu Wei after reading it.
Liu Wei looked as usual, without much change.
Lei Jundao: "We have sponsored an adventure show like this before, "Ling Xing", should President Liu have seen it?"
Liu Wei nodded: "270 is a very brave person!"
"I still remember that the sponsorship fee we gave to the "Lengxing" program was only 30 million. From the program's attention and influence, this project can only be regarded as quite satisfactory.
So when they mentioned to me your studio, I was hesitant, including the previous 85 million cooperation agreement, and I did not make it clear on the board of directors.
What made me change my mind is that the documentary "Wild Bloom", in the words of your young people, I can blow up this documentary and have to admit that you are a very good team!" Lei Jun said realistically.
Faced with Lei Jun’s praise and a contract of 150 million, Liu Wei was no longer humble, and needed to make the partners feel the value of the money spent.
"Mr. Lei, I have some data compiled by the studio here. I believe your colleagues have already read it when negotiating with Wang Jun. You can have a look!" Liu Wei handed the data table to Lei Jun.
Lei Jun turned to look.
The data is very eye-catching!
The live broadcast platform has an average daily active number of 2.4 million, ranking first in the live broadcast industry, and even surpassing the average daily active total of some small platforms. This amount of fans is at least tens of millions in the business cooperation of the live broadcast circle.
The Douyin short video platform has 17.63 million followers and belongs to the ss-level traffic blogger. The merchants are well aware of the price of this traffic business cooperation.
12.04 million followers on Weibo.
There are nearly three billion video plays on the entire network. It has been less than a year since the popular science video was launched.
The number of videos is small, it can be said that the Ministry is the best!
...After reading the data.
Liu Wei went on to say: "Mr. Lei, you just saw me as the anchor or celebrity, and it's nice to talk about the influence of animal stars."
Lei Jun smiled, of course he knew that Liu Wei was raising himself, which sounded a little frivolous, but it just explained his ability and hidden commercial value.
"The contract has passed the resolution of the board of directors. The next job will be handed over to the relevant personnel! President Liu, what you and I have to do is just sign as the legal representative!" Lei Jun said.
Liu Wei leaned his head and said to Wang Jun: "Manager Wang, President Lei deliberately brought someone over to guide the work. We should do our duty as the host!"
"Understood, President Liu!" Wang Jun nodded.
...
During this trip to Africa, there were 15 sponsors and the sponsorship cost exceeded 300 million.
After finishing the relevant preparations, Liu Wei took Fatty to Africa, the first stop-East Sudan Prairie!