Chapter 98: Pricing

　　 After a trial production, Yin Xiu, Ji Xueqing and others packed all the beauty pills and scar removal liquid produced in the trial production into boxes and temporarily sealed them in the warehouse prepared by the factory.
　　 Zhao Yan and Wang Mei and other Xianzi employees each got two bottles of beauty pills and two bottles of scar removal liquid back.
　　 In addition, Ji Xueqing asked the two of them to take some more, and they passed the two products of the company one by one to the rest of the employees who were not called today.
　　 is also two bottles per person, so everyone can try it out.
　　 After returning from the factory, Ji Xueqing discussed with Yin Xiu about the pricing of the product when it was launched.
　　 "Since our products are so effective, the price must not be low. Compared with the prices of those top beauty brands, even if we are just new brands and new products, I don't think the price can be worse than them!"
　　 Ji Xueqing said.
　　 Jiang Xingyan said: "Well, Xueqing is right. Now, which of the top brands of beauty products are not hundreds of thousands of them? In terms of effect, they are far inferior to beauty pills."
"Moreover, those beauty products are basically only for a certain part of the beauty, such as whitening, moisturizing, eye bags... etc. To buy those brand products, you need to buy many different types of products at the same time. Achieve'all-round' beauty."
　　 "In contrast, the effect of our beauty pill is from the inside out, by eliminating toxins from the body, it improves the condition of the human body as a whole to achieve the effect of ‘all-round’ beauty..."
　　 Jiang Xingyan has been taking the same beauty pill every day like Ji Xueqing these days. After these days, she herself has deeply realized the powerful effect of the beauty pill.
　　 Her skin is obviously much better than when she first came to Yinhai. The complexion is ruddy, the skin is delicate and shiny, and full of elasticity. Even if you don’t apply makeup at all, it is completely plain and beautiful~
　　 I can't see the slight yellowish complexion, dull skin tone, and slightly rough pores of the average woman without makeup.
　　 During this time, Jiang Xing and Ji Xueqing almost stopped wearing makeup when they went out.
　　Especially Jiang Xinying has recently obviously felt that her sleep quality has been much better than before, and her whole spirit is better.
　　 These are obviously the effects brought by the beauty pills.
　　 "Then how much do you think the price should be?" Yin Xiu asked, looking at Jiang Xingxiao with a smile.
　　 Jiang Xingyan blinked and said, "I think, although there are only seven pills in a bottle, it is only a week's worth, but you have to ask for a price of 888!"
　　 "As for the scar removal liquid...I think one bottle of 1888 can be sold!"
"After all, our scar removal liquid can perfectly remove all kinds of scars. This is for people who have obvious scars from various serious burns, cuts, falls, etc. Medicine'. I don’t know how many people tried their best to get rid of some serious scars on their bodies without knowing how much money they spent.

　　 "So, a bottle of 1888 scar removal liquid is not expensive at all..."
　　 Jiang Xingxiao talked freely.
　　 Although the scar removal liquid is only available in a 30 ml bottle, Jiang Xiaoyan is right. In terms of the effect of the scar removal liquid, selling less than two thousand bottles is really nothing.
　　 can even be regarded as a ‘people-friendly price’.
　　 Ji Xueqing couldn't help but glance at Yin Xiu, and all smiled. Both of them are engaged in the beauty product industry, and their knowledge of this is naturally no worse than Jiang Xingyun, especially Ji Xueqing.
"After all, the cost of these two products of ours is not high. The price you mentioned is about the same. If you sell it too expensive, it is not suitable. Especially we are just a brand new product, and the price is very high at the beginning. It is difficult to open the market, but in the future, we can produce some of the more effective'hardcover products' for high-end customers..."
　　 Speaking of this, Ji Xueqing couldn't help but look at Yin Xiu and said: "It doesn't need to be much better, as long as it is stronger than these, we can make the packaging more exquisite at that time, and naturally we can sell it at a higher price."
　　 "Yin Xiu, can this be achieved with the formula?"
Hearing Ji Xueqing’s question, Yin Xiu nodded lightly, and replied,
This is no problem. In fact, it’s very easy to operate. As long as you select the raw materials carefully and use only high-quality raw materials, then the produced beauty pill The quality is naturally much better. It can be achieved without any changes to the formula..."
　　 According to Yin Xiu's strict selection of materials, even the mass-produced beauty pills are basically close to the batch of beauty pills that he had ‘hand-made’.
　　 This is already about two to thirty percent stronger than the trial-produced batch today.
"Well, that's fine!" Ji Xueqing said: "If we really make high-end'hardcover' products in the future, naturally we have to let customers feel the difference in the effect between'hardcover' products and ordinary products, so that they can I think the high price is worth it."
　　 "Well, that's the reason. It takes people to feel that it is worth the money to last long." Yin Xiu agreed.
　　At this time, Jiang Xiaoying asked: "Xueqing, how much do you plan to price the product specifically?"
　　 She just said it casually. She hadn't specifically asked Ji Xueqing this question beforehand, so she was also a little curious.
　　 Ji Xueqing looked at Yin Xiu and said, "If Yin Xiu is okay, I intend to set the price of the beauty pill at 998 bottles, and the scar removal liquid will be priced at 1,888 bottles according to Yan Xiu."
　　 "When the product has just launched and is in the market opening stage, we can adopt a certain discount strategy, such as a 30% or 20% discount. When the market gradually accepts and recognizes our products, we can resume the price sale as appropriate..."
　　998, which is 110 higher than Jiang Xing's 888!
　　 Beauty Pills are consumables after all, and one bottle is only seven tablets, which is only enough to take for a week. The price is really not low.
　　 If you want to take it continuously for a month, you need at least four bottles. That is nearly four thousand yuan!
　　The spending power of ordinary urban white-collar workers can hold one or two bottles in one month.
　　 However, with the effect of the beauty pill, the results can be seen in three or four days, and the amount of one bottle can basically make the user's overall physical condition have a relatively obvious improvement.
　　 If the consumption power is not enough to support continuous consumption throughout the month, even one or two bottles a month is enough to keep the body in a good condition.
　　 Moreover, with the use of beauty pills, other beauty products can also save a lot. UU reading www. uukanshu.com
　　 Plus some discounts can be offered for promotion when appropriate, this price is not too expensive. At least the consumer market in first- and second-tier cities is still very large.
　　 For the entire China, Yinhai has not reached the level of first-tier cities, but it is also one of the second-tier cities with the strongest economic consumption power, almost not inferior to the major first-tier cities.
　　 For the time being, Xianzi's energy can only focus on the Yinhai market. In the future, you can consider getting another low-priced sub-brand to seize the low-end market.
　　 If a brand is positioned in the low-end market from the beginning, once consumers have such an inherent notion that the brand is a low-end product, it will take a lot of effort to re-enter the high-end market. Consumers may not buy it.
　　 Therefore, since the positioning is in the mid-to-high-end market, the price must naturally match its positioning in order to show ‘compelling’.
　　 Conversely, if you take the high-end route from the beginning, you have enough energy and financial support in the future, and then create additional sub-brands to seize the low-end market, it will be much easier.
　　Of course, for a brand new brand, positioning the high-end and high-priced route from the beginning will inevitably be a very difficult road. It is far more difficult to succeed than low-end brands.
　　 However, Xianzi has a powerful enough product as its backing, so Ji Xueqing’s eyes will naturally no longer be limited to the low-end market.
　　A company's ambition is essential.
　　 Ambitious means that there is enough enterprising, which is one of the fundamentals for the survival and growth of an enterprise.