Chapter 99: advertising

　　 Yin Xiu has no opinion on Ji Xueqing's pricing of scar removal liquid and beauty pills.
　　 But at the price of a bottle of Yangyan Pill 998, the profit is really high enough. You should know that the raw material cost to produce a bottle of seven beauty pills is actually less than ten dollars.
　　 Even if you include labor, plant rent, power consumption... and other costs, it is just over ten dollars. This profit margin is nearly a hundred times!
　　 can be described as a huge profit among huge profits!
　　 Of course, the premise is that it can be sold.
　　 However, once the market is truly opened, a bottle of Yangyan Pills will only be taken for seven days. By then, the sales of Yangyan Pills will be an astonishing number, and the profit and wealth it will bring will be even more scary.
　　 If one day the sales of Yangyan Pills require that the pharmaceutical furnace in the factory runs at full capacity for refining medicine, then the profit in one year will reach the scale of tens of billions.
　　 It’s just that it’s obviously not that easy to develop to this point. However, it is not without hope.
　　 "Yin Xiu, do you have any suggestions on marketing?" Ji Xueqing asked suddenly. Now Yin Xiu is the major shareholder of the company. Ji Xueqing feels that he should listen to Yin Xiu's thoughts on these matters.
　　 Yin Xiu obviously has limited knowledge of this, and can't come up with any very constructive ideas, so he pursed his lips altogether, and said, "I don't understand this, you just have to decide."
But Jiang Xingyong made some comments on the side, saying: "Xueqing, I think that since you are planning to develop the Yinhai market first, you have not yet entered into other markets across the country. I think you have invested in marketing and advertising. It is still based on Yinhai’s local audience."
"A brand-new brand must have enough advertising to go public, especially if the price of your product is not low. Without strong enough publicity, it is easy to give people a feeling of not being trusted. And your target market For the time being, it is only Yinhai, and the limited funds and resources can be concentrated in Yinhai for large-scale publicity."
"For example, the huge screen propaganda posters in the bustling streets of the city, as well as buses, subways, Yinhai TV station, local newspapers and some online forums in Yinhai area. The publicity is mainly concentrated in the area of ​​Yinhai, and the funds need to be invested. It won't be too big..."
Yin Xiu nodded slightly, and said: "Xinyan is right. Since our current energy can only take into account the Yinhai market, then other markets can be ignored for the time being, open the Yinhai market, and consider it after standing firm. Enter the national market."
　　 "In addition, the original sales channels of our company can also be used. The big deal is to give the beauty and cosmetics shops a few more commissions so that they can increase their recommendation for our products."
Ji Xueqing said: "Well, I have thought about this. We don't have many products, there are only two. As long as some consumers are willing to try it at the beginning, with the powerful effects of our products, we will soon attract many repeat customers and customers. Friends of these returning customers buy it."
"In terms of the original sales channel, I will let someone take charge of the negotiation. As for the promotion and advertising... Advertising is one thing, but a good advertising idea and a good slogan are very important. We have to think about it. What kind of creative advertisement and slogan should I get."
　　 It’s true that a good creative advertisement, or a good slogan, can double the effect of the advertisement. Even as long as a certain ad word is mentioned, people will naturally think of related products.
　　 Such cases are not uncommon.
　　 Yin Xiu really didn't think about these aspects of the advertising slogan. At this moment, when Ji Xueqing mentioned it, she couldn't help frowning in thought.
"This slogan can't be casual, it needs to be in line with the product's own style positioning. Many times an advertisement, an slogan will make people subjectively have an inherent impression of a certain product. This impression recognition If you know whether it’s good or bad, then there must be an advertisement or the slogan itself..."
　　 Jiang Shining Road.
　　 After a while, Ji Xueqing said, "I think this is still tomorrow. I will ask other people in the company. We will brainstorm and try to determine a suitable slogan as soon as possible."
　　 "Well. This slogan is indeed not a suitable one to come up with in a short while. It really doesn't work, so let's hand it over to a professional advertising company." Yin Xiu said.
　　 "Yeah." Ji Xueqing nodded, "I'm not in a hurry for the time being. If I can't think of a suitable slogan in a few days, then we will find a professional advertising company to take charge of this."
　　 After chatting in Ji Xueqing's room until nine o'clock in the evening, Yin Xiu got up and left and went back to his room.
　　 Yin Xiu is rarely busy with company matters, and Ji Xueqing is basically in charge. Although Ji Xueqing often asks his opinion. But Yin Xiu obviously didn't want to spend too much energy on the company's management.
　　 For him, who has almost no pursuit in the world, the leisurely and plain life is the rhythm that Yin Xiu likes.
　　 Of course, being leisurely and plain does not mean doing nothing all day.
　　 Yin Xiu still hopes to do something every day, just don't let him feel busy. The pace of life during the time when I worked as an assistant for Ji Xueqing in the company was pretty good.
　　 I don’t have a lot of things when I go to work. I get off work on time when I arrive. I occasionally go out for a stroll or walk around Yinhai University. A leisurely slow-paced life is fine.
　　 The brave in the furnace is still gestating slowly, and I don’t know how long it will take to conceive.
　　 Yin Xiu, who had nothing to do in the past few days, besides occasionally thinking about what slogan should be made, he took Xiaoman to Yinhai University from time to time in his spare time.
　　 It’s just that Yin Xiu often wanders in front of the fir...
　　 Yinhai University had already had summer vacation a few days ago, which was probably the last few days when I met Yin Zhaowu and Gu Shuyao in the restaurant.
　　 Therefore, there are very few students in Yinhai University, and the entire campus seems quite clean and peaceful, especially in the early morning.
　　 In the evening, there are still many teachers and students walking on campus or running on the playground.
　　 Sometimes Yin Xiu feels that the most suitable for him at the moment seems to be this easy university campus life. Think about what he has learned about college life, isn't it suitable for his "no pursuit," just want to relax.
　　 It's a pity that Yin Xiu obviously can't experience this college life. If you don't do anything, it is not what Yin Xiu wants to spend all day hanging around in Yinhai University.
　　Think about it, I still have to find something for myself.
So Yin Xiu inadvertently thought of the Hollywood special effects blockbuster that I went to see with Ji Xueqing and Jiang Xianling the other day, and thought of what he said to Jiang Xianling like a joke that day~EbookFREE.me~ although the company's products are still It's not on the market, but it seems that you can try to get a script to play with it while you are free. If appropriate, it is not impossible to invest in a major special effects production in the future.
　　 So when Yin Xiu took Xiaoman to Yinhai University for a stroll, he usually took the laptop that he bought that day. Then I sat on the ground under the shade of a tree in Yinhai University, and tried to write a script with my computer...
　　 The script that Yin Xiu wants to write is actually based on his own experience as a ‘template’, but Yin Xiu has made many changes to ignore those things that are not suitable for outsiders to know.
　　 Some things he has experienced in the realm of comprehension are very interesting, or something that can mobilize people's emotions, do some rewriting.
　　 Yin Xiu has never written a script, and he does not know how to write a script.
　　 But after reading a few examples of scripts, Yin Xiu thought for a while, and felt that he should be more used to writing novels on the Internet.
　　 Of course, what he writes is naturally impossible to be as long as an online novel, with three to five million words at every turn.
　　 Yin Xiu’s writings are relatively fragmented, not as small as online novels, and somewhat fragmented in coherence, which may be closer to the script.
　　 is just trying to write about it, and Yin Xiu doesn't care much.
　　 He feels that if he really intends to make these things written by him into a movie in the future, then he will invite a few professional screenwriters to make some adaptations.
　　 does not intend to publish like a novel, so it does not matter whether it is so coherent.