Chapter 1399: Faint move (fourth more, ask for monthly pass)

What do big companies usually do to snip small companies?
One is sniping on the channel.
Westin Lees' first thought was to put pressure on Mara Supermarket.
Because now Dashan Beer is only listed in Mara supermarket.
So the operation is very simple, that is, to reduce the price of supply in exchange for the support of Mara supermarket.
At the same time, they also threatened vaguely. If Mara Supermarket did not cooperate, they would raise the supply price of Xiyuan Beer.
Weinstein Lees thinks Mara should know how to choose.
After all, the influence and scale of Xiyuan Beer are not comparable to Dashan Beer.
Of course, this kind of thing cannot be made public. Once public, Xiyuan Beer will constitute unfair competition, similar to the 3q war of the year.
Westin Lees received the response, and he got it back in less than twenty minutes.
Westin Lisi was very happy. It seems that Mara Supermarket attaches great importance to Xiyuan Beer, so he quickly responded to his request.
What surprised him, however, was that Mara's supermarket vehemently rejected Weinstein Lees' request.
It also announced that it will conduct a further review to investigate whether Xiyuan Beer is eligible to be listed in Mara Supermarket.
Westin Lees was furious at first, but he soon reacted.
They and Mara Supermarket are not related to each other. Mara Supermarket is a very important channel.
If Mara Supermarket removes Xiyuan Beer, it may not have any impact on the sales of Xiyuan Beer in the short term.
However, once the matter is revealed, the media, consumers and even competitors will build momentum and slander Xiyuan Beer.
Why does Mara Supermarket remove Xiyuan Beer?
Is it because of any quality problems with Xiyuan Beer?
Or is Xiyuan Beer misbranded?
Mara supermarket is a very important channel for alcohol products, and also has a very large right to speak.
The thought of Westin Liz started to sweat coldly.
He was too confused to do such a thing. If the e-mail he sent to Mara Supermarket was made public, then he could only blame and resign.
As Westin Lees was concerned, this email was quickly sent to Chen Wei.
Hui Nipu had no water in her head. Of course she knew something different.
Let's not talk about the relationship between Chen Ye and her daughter.
Just talking about Chen Yi's influence on Mara Supermarket is enough for her to make a choice.
Xiyuan Beer is not undesirable, although Xiyuan Beer is an international first-line brand.
But Xiyuan Beer is not the dominant beer brand.
In fact, so far, no beer brand dares to say that it has a dominant level.
This also caused that even if Mara Supermarket does not have Xiyuan beer, consumers will choose other brands of beer, and they will not say that they will not buy it without Xiyuan beer.
However, Mara supermarkets really need Dashan beer.
Even though Dashan Beer currently ranks sixth in the California Beer Day Sales List, it is the highest of all beer brands in Mara Supermarket.
Dashan Beer has not been listed in other supermarkets and channels, which has limited the development of Dashan Beer.
However, this is related to the production of Dashan beer.
Once the output of Dashan Beer goes up, and a larger area is spread, it will definitely be able to compete for the top of the California sales list.
The ridiculous Xiyuan Beer's head Weinstein Lees actually wanted to use this to threaten the Mara supermarket.
The fifth-ranked brand in Mara Supermarket ’s daily sales actually threatens to increase the supply price and asks the top-ranked beer brand to be removed from the supermarket. This is not a joke.
The importance of Dashan Beer to Mara's supermarket can be imagined.
It is also of great significance to the development of Hui Ni Pu to the supermarkets in the United States in the future.
In the future, Mara supermarkets will be distributed throughout the United States. Other supermarkets do not have Dashan Beer, while Mara supermarkets have them, so customers have a greater possibility to come to Mara supermarkets.
Of course, Winnipeg is more willing to build a closer alliance with Chen Yi.
Therefore, it is reasonable for her to transfer the e-mail sent by Weinstein Liss to Chen Ye.
After Chen Ye read the letter, he called Denver.
"Mr. Denver, I have an email. Check it out and see if it works."
Denver received the e-mail from Chen Ye, looked at it carefully, and was surprised and happy again.
"Is this for Mara?" Denver asked curiously.
"Well, do you think this letter is useful?"
"Yes, but not now," Denver said.
"why?"
"Mr. Chen, the card in your hand is more effective than playing it directly," Denver said with a smile.
As his partner, Denver is happy to teach Chen Yan.
"Is it like nuclear weapons?"
"Yes, right." Denver said with a smile: "I know Westin Lees very well. He is my subordinate. He has his own talents, but he is not the kind who can sacrifice for the company's benefit People, this kind of people are easily used by us. "
"Well, I won't intervene in this matter. According to our previous agreement, you can get 5% of the shares. When you are free, you can come and sign this document."
This share is not for free, and Denver also needs to pay enough to buy it.
This is a legal sale of shares. According to the current daily sales volume of more than 250,000 cans, the annual sales can reach nearly 400 million US dollars, and the net profit may exceed 50 million US dollars, so the market valuation can reach at least 5 One hundred million U.S. dollars.
A 5% share is 25 million US dollars.
It is impossible for Chen Huan to give away twenty to thirty million dollars directly, even if this person is his partner.
Even if Denver could not get the money, he would raise funds to buy it by his own means.
"Mr. Chen, in addition to this 5% share, I hope that in the future, I will be able to acquire more shares."
"No more than 20%." Chen Yan gave his own bottom line.
On the one hand, to get Denver's heart, he must give him enough benefits.
The means of Denver these days are also vividly remembered. The first day's sales were only 10,000 cans. Within 20 days, with the efforts of Denver, it rose to 250,000 cans. There, but Denver's ability is unquestionable.
A 20% stake is enough to bind Denver and Dashan Beer together.
"In addition, I have one point to declare to you that Dashan Beer will not be listed. If you want to make money through shares, I am afraid you will be disappointed." Chen Yan said.
"I see." Denver understood what Chen Yan meant.
Listing may be able to make a big profit and increase the valuation of Dashan Beer, but those are virtual wealth and do not represent real value.
As a highly profitable industry, whether it is Chen Yan or Denver, in fact, they tend to rely on stock dividends, rather than relying on stock prices to increase their wealth.