Chapter 102: Start reading

In the conference room on the top floor of the courtier.
Project Manager: "Now every e-commerce company is investing money, fighting prices, and trading platforms. We do n’t do platforms, we do brands, and our positioning is the apparel culture industry. Any industry, now we are going deeper, Value, cultural attributes and individual requirements are all higher. This is the new direction for future business development. "
The big brothers nodded slightly.
"Private Order." These four concise and powerful characters appear on the screen.
"This is the name of our website, and the main purpose of the website. First of all, the core competitiveness of the website is to bring together more than one hundred excellent designers in China. Among them are international top Chinese designers and domestic first-line designers. 8 years of mature designers, as well as some emerging young designers. They have signed an exclusive cooperation agreement with Feng Chen, and are willing to try and cooperate on our platform. "The project manager looked a little proud," These people , Are the most precious human resources in the domestic clothing industry. Looking at the country, only Feng Chen has such strength, financial resources, and reputation in the clothing industry, which can attract them all. And these people are not our employees, but Our partner. Even if it is just a nameless but talented emerging designer. They will work with Fengchen to create a new brand and industrial economy that is highly suitable for the Internet era. "
This remark was inspiring, and the e-commerce-apparel project team's preparatory staff also showed pride and expectation. The project manager started to show ppt and explained:
"All members of the Fengchen brick-and-mortar mall, as well as real estate project owners, will get free membership on the site. This initial customer base is very large and of high quality.
After entering the website page, the customer first faces a simple choice, which can be single choice or multiple choice. His preference for clothing style. For example, if someone wants a workplace style, some people want a trendy style, some people like literary arts, and some people like simplicity and generosity. "
A series of pictures and choices pop up on the screen.
"After you select a style, you will enter the corresponding designer brand series. This is also the main product of the" private custom "website-all designers will divide their styles and genres to launch their own brands. Of course, the positioning is all medium High-end and above. Customers can choose and purchase accordingly when they come here. At the same time, all the flagship stores and clothing stores in Fengchen will simultaneously launch some masterpieces of the season. However, as already mentioned, we need to do more than just Brand value, and culture. "The project manager broadcasts the new ppt, but it is some website design, famous designer Weibo, the official channel of fashion magazines, and some mainstream media pages.
"Everyone knows that Xiaom's mobile phone has created a new type of business miracle, relying on word of mouth and creating a new type of cultural tribe for communication and marketing. And the" private custom "website advocates quality, personality and love. First of all Among the contracted designers, there will be some people who are willing to communicate with customers and settle in the "community section" of the website. At the same time, we will carry out word of mouth and fermentation on celebrity Weibo, fashion magazines and major media. Maybe a famous The jackets carefully created by the designer will form a new trend term that will sweep the entire network. There may also be young designers who are too cutting-edge in design and will encounter the common people. These are all possible. The purpose is to make "personal customization" 『Become the most influential platform in the field of fashion and clothing.」
The leaders and staff present smiled. Lin Mochen nodded slightly. In the current business environment, he and several core layers have already reached a consensus. Only by deepening the value can we form an irreplaceable brand competitiveness.
"In addition, the website also provides some high-end customization services. Customers choose their own designers to personalize their designs and get unique products. Designers will also communicate with customers' individual needs. This part of the profit is not much, but it wins In the influence of trend and topicality. It is also our highest quality display.
And we have a lot of profit points. In addition to the website's own sales revenue and mid-to-high-end customized revenue, for some classic styles with good reputation and wide spread, we will mass produce as key products, and promote and impact on the website and stores at the same time. Sales records. "
...
After the project manager's report, the CEO Zhou Zhishu said, "This project is aimed at mid-to-high-end customers. Feng Chen is an industry leader and a domestic business leader. Since it is done, it must have a far-reaching impact and dominate it. Affect the performance of our listed stocks. "

In these days, Mu Hanxia has been busy all day and all night. Between meetings, she sat in the office with her eyes closed.
"Hmm--" He Jing tapped the door and came in, giving her a cup of coffee. Mu Hanxia smiled and took over: "Thank you dear." He Jing has now fully adapted to workplace life and is well dressed. She lightly pressed Mu Hanxia's shoulder and whispered, "Take care of your body, don't stay up late."
Mu Hanxia laughed and said nothing.
He Jing was afraid to disturb her, and retreated. I sat in the assistant's seat for a while, and the phone rang. She looked at the number, froze slightly, looked around, got up and walked to no one, then picked it up.
"Hey, Mr. Lin."
Lin Mochen's calm voice came, "Is she busy now?"
"No, she's resting just after the meeting."
"Okay. Thank you."
"You're welcome."
Hanging up the phone, Lin Mochen stared at Mu Hanxia's number for a while and called her. Calling in advance to ask He Jing was helpless. She made several calls to Mu Hanxia in the past two days, but she didn't answer. He knew she was too busy, just like him. Do not want to disturb her, but do not want her to stay away.
The call was quickly connected. Mu Hanxia's soft voice came: "Hey, Jason."
This title alone made Lin Mochen a little lost. He looked at the drooping dusk outside the office and smiled, "What are you doing?"
The man's low, gentle voice also made Mu Hanxia's heart soft. It seemed as if I was pulled out of my busy work in an instant and returned to the gentle village where only two people knew.
"It's resting. It's a bit tired just after the meeting." She replied, "What about you?"
"me too."
Both were silent for a while, but they didn't know each other was on the other end of the phone and laughed silently. Lin Mochen said, "I'll pick you up later?"
Mu Hanxia answered, "Okay."
When Mu Hanxia walked out of Fangyi Group, it was already dark. The lights of the high-rise building are already on, and the road is still full of traffic. Summer is coming, and in this bustling city, there seems to be a warm atmosphere everywhere. Lin Mochen's car stopped at the side of the road, and the window rolled down. The men in the car are not as young as they are, and they always like to wear sunglasses. He wore a simple gray shirt, raised his deep silent eyes, and watched her approach.
Mu Hanxia sat in the co-driver. Lin Mochen smiled and started the car.
She felt very tired, exhausted physically and mentally, her body curled up a little, leaned in the co-driver and didn't speak. Lin Mochen noticed, and asked, "What's wrong?"
She replied, "Very tired." Pause said, "I have a friend, a very good friend in the United States, and he is going to die."
Lin Mochen didn't speak, reached over and touched her hair lightly. With simple movements, Mu Hanxia felt his tolerance and comfort. She was so calm, she looked at him sideways and asked, "What are you doing these days?"
Lin Mochen smiled slightly and looked at the front: "It involves trade secrets and cannot be said." Mu Hanxia didn't pay much attention, and nodded, "I understand."
In this way, drove quietly all the way. Because it was late, they both had dinner. Soon she was downstairs.
"Then I'm leaving, good night." Mu Hanxia said, glanced at him, probed again, and kissed on his cheek.
Lin Mochen didn't speak.
Mu Hanxia reached out the wheelbarrow door and made a "click" sound. The sound of the car door falling from the inside could not be pushed. She turned to look at him, and he looked straight at her.
"You said a word: The snowy night returns to the people, and the time comes. I have always remembered these years. In this business empire, you and I have ambitions and have been climbing up. I have almost reached the top, and What? The money in this world is inexhaustible, and the benefits are inexhaustible. There is only the way home and you have to go every day. You haven't accompanied me. Han Xia, don't let me wait any longer and come back ,good or not?"
Mu Hanxia didn't speak. When he saw this, the probe came over and kissed her, and he wrapped her around her waist and pressed her firmly into his arms. Mu Hanxia was so short of breath that he kissed him, buried his face in his arms, and said softly, "You don't have to say that much, I'll go with you."
He hugged her tighter silently.
The night was deep. It was a clear summer night, and the moonlight was clear and bright. Cayenne drove slowly on the way to his house, Mu Hanxia looked at the street lights outside the window, in the dim and soft light, his heart was full of thoughts. Lin Mochen was driving and looking at the tranquil scenery of this summer night. After a while, he laughed.