Chapter 13: Start reading

He Jing nodded: "Oh ..."
"Second." Mu Hanxia lowered her voice slightly. "Do you think that all the best quality and cheapest products enter our supermarket? Not necessarily. Suppliers who want to get goods into the supermarket have to pay entrance fees. It also requires RBI at all levels. Sometimes, it is not necessarily the best to enter the market, but RBI is the most effective ... "
He Jing has heard this rule for a long time, but now he listens to Mu Hanxia so surely that he still has his eyes widened: "You mean, therefore, our clothing department can't be as good as Yongzheng? "
Mu Hanxia nodded. She remembered the phone call outside Meng Gang's office and said, "It's not just the clothing department. How many years do you think we have been in business, those suppliers have been working together for seven or eight years. Some of them have been with Meng The relationship between the manager and other managers is also inextricably intertwined. It's easier said than done. "
He Jing listened secretly and didn't dare to talk any more, but sighed: "As you say, because of these suppliers and the inextricably intertwined relationships, are we not sure we won't win forever? "
Mu Hanxia replied, "I think these are only second. The main thing is ..."
"What is it?"
"It's posture."
He Jing was a little dazed: "What's that? I said, Axia, you went to the marketing department for a month, and your speech became more and more pretentious ..." ...
"Little nonsense!" Mu Hanxia said, "Don't I pretend not to be?"
He Jingyi smiled, and Mu Hanxia smiled, and then said seriously: "Before, I felt that President Meng made this big promotion, very good, very powerful. Using price war, he pushed the other party to a difficult situation. Our supermarkets and other supermarkets do this.
I also always thought that Lin Mochen ... that is, the current leader of Yongzheng is a very tricky and vicious guy. But now, he can sell clothes like this, and I'm actually quite touched. I think he is different from everyone else.
Others must either follow the rules, keep their vested interests, or think about how to calculate opponents and harm them strategically. Even President Meng, he is so experienced and a veteran in the mall. But he is also such a person.
But Lin Mochen is different. He is using a newer, higher-quality, more attentive model in the clothing department of the supermarket. It felt like ... we tried hard to stand on top of the opponent, but he was at the top of the industry from the beginning. This is his gesture. So as soon as he hits, we will feel unprecedented pressure. "

However, in the next two weeks, Mu Hanxia learned that his initial "prejudice" against Lin Mochen was not wrong ... he is a man at the top of the industry, but also a very skillful, Grim man.
The second week of Yongzheng's opening, 50% off all cooked foods. And promised that within this week, the taste was unsatisfactory and returned unconditionally; if there is any problem with quality, a complaint will be fined 1,000 yuan. At the scene, the master of the deli manufacturer was invited to demonstrate the process of deli production, and it was like a folklore master, attracting countless people to watch ...
At the same time, the price of clothing was raised to 20% off, and it indicated that the price was only one week. The original price would be restored next week, and pre-orders would be made quickly. As a result, apparel sales have fallen, but they are still considerable.
This week, Yongzhengri's sales exceeded 3 million yuan, and Leya dropped to 1.2-1.5 million yuan.
In the third week, Yongzheng's bedding products are 50% off. Cooked food is raised to 20% off.
...
Lin Mochen's insidiousness lies in that the attack categories he chose were all weak parts of Leya. The clothing industry is weak, including Leya; while the cooked food department has always been a complicated brand, the water is deep, and Leya has not done well enough; the bedding, which coincides with the change of spring and summer seasons, is also Leya's more conservative, not Subjects that matter too much ...
And his attack conversion speed is very fast. Promotions for each category last only one week. Change targets immediately next week. This is what caught Meng Gang and even the whole Leya off guard. You have n’t had time to launch a counterattack against cooked food, but he has already turned around to attack your bedding ... his set of plans must be all arranged in advance, otherwise it may not be possible to temporarily raise goods. Mu Hanxia can almost imagine that these days Lin Mochen is sitting in the office with a cup of coffee, and looks like the commander Ni Ni. Wherever his hand is pointing, where is the eternal person, where is the sword of Leya ...
But who has done this in the entire business super industry? Who is so fierce and so fierce? It's almost like opening a business as a siege battle. Moreover, he specializes in fighting the weak points of the enemy, playing combination punches, lightning punches, and shadowless punches ...
During the period, Meng Gang also organized several counterattacks, and used Leya's more advantageous grain, oil and fruit subjects to launch strong sales and restore some sales. However, Lin Mochen's momentum was too great, and he was too careful to defeat. Meng Gang has spent three million before, and there are various relationships involved in bondage. Although he is clever, but in all aspects, Lin Mochen has taken the upper hand. For a while, it is difficult to reverse the situation.
Yongzheng's opening battle has begun. Nowadays, consumers in the entire region, who don't know that Yongzheng Supermarket is cheap and good quality, can completely compete with Leya, and even ... slightly better.

If these days, Meng Gang's heart is not angry, nor depressed, it is false. People in the mall, contacts, money, women ... these are not the problems. What I am most afraid of is encountering such difficult and difficult opponents. He disrupted the original light and dark rules of the market, and destroyed the habits and interests of many people. And it will make you feel clear and great threat.
But if you want Meng Gang to mess up with this, it won't be too much. He has been in the industry for many years, and his foundation in Leya and Jiangcheng is very stable. Even if the store fails temporarily, it will not have any substantial impact on him.
Go back and look for opportunities to fight back.
Promotions in the supermarket continue to be done, and the confrontation with Yongzheng cannot be relaxed; employees are reprimanded and encouraged to ensure that their hearts cannot be dissipated and morale cannot be lost. There are more dinners than ever, and Meng Gang now needs more connections and more benefits.
At dusk that evening, Meng Gang was in the office. He just took off his shirt and changed into casual clothes. Assistant Xiao Chen knocked on the door. Who to take? "
Meng Gang groaned slightly: "You arrange it."
Xiao Chen said, "Okay. Director Xie's subordinates are all male. I take a girl with me to see the activity and avoid them drinking alcohol. Otherwise, it's just a cold summer."
Meng Gang turned to look at him for a few seconds before he said, "Yes."

When receiving the call from the marketing manager, Mu Hanxia was standing at the entrance of Yongzheng Supermarket.
These days, Leya's performance is low, and she is insignificant and can't play any role, but she just idles. So today she intends to take a closer look at Yongzheng and see how others do it. It is always good to know yourself and others.
The manager called in a hurry, saying only that there was a meal and asking her to follow, but did not explain that she was accompanying Meng Gang for entertainment, so Mu Hanxia agreed with her mouth.
She hung up the phone, she covered it up a bit, took out her peaked cap, put it on again, and then walked into Yongzheng Supermarket.