Chapter 414: ?PR Crisis

"Tang Zhiruo?"
Jiang Beichen's face changed slightly.
"What happened to the person who was hit now?"
Jiang Beichen asked quickly again.
Wu Xiaxia bit her lip and shook her head: "I'm still in the ICU. The situation is not very optimistic.
The key is that public opinion is very unfavorable to Tang Zhiruo. It is a coincidence that the person she hit is still our model worker in Jinling, and now she hit and run, has become the target of public criticism! "
Wu Xiaxia had a bitter face.
Advertising spokespersons represent the public image of an enterprise.
Now is the critical period of cooperation between Ou Liya and Ketilai, I did not expect such a thing to happen, this time the impact can be great! Immediately afterwards, Wu Xiaxia received two more calls.
One was from the advertising department, and their Ou Liya advertisements about Tang Zhiruo were all removed.
The other call was from the Public Relations Department. The model worker Tang Zhiruo hit was Liu Yong. Liu Yong's son Liu Wenqiang was about to sue Tang Zhiruo. Once convicted, Tang Zhiruo will be in jail.
Ou Liya's brand image will definitely be hit hard.
It really moved the whole body.
At this time, Alpha from behind also followed. Obviously Jiang Lai also got the news. The two have just signed a cooperation agreement today. Now that Ou Liya has become the flagship brand of Ketilai, she naturally can't ignore it.
After that, the three came to Wu Xiaxia's villa together to study and discuss public relations strategies.
"Xiaxia, don't worry, let's find a way together, no matter how rare the situation is, it will pass!"
Jiang Lai experienced more storms and showed a calm coping ability at critical moments.
She first used her relationship to guide public opinion on the Internet, because the thing happened in Jinling, as long as it is not on the hot search, it is still within control.
But she underestimated the seriousness of the matter. The Liu Yong that Tang Zhiruo hit was a model worker in the country and a representative. He even appeared on a column that moved China, and was considered a relatively well-known positive public figure.
This is something I can’t hold back, but for a few hours, I’ve been on the ranking list of the 24-hour hot search.
Netizens were impassioned, and public opinion fell on Liu Yong's side. Tang Zhiruo was basically slobber.
"Tang Zhiruo stood up and apologized!"
"Stars don't have privileges, please give justice to the law!"
"The star earns 50 million, and the salary of model workers is 5,000?
Resist the high income of stars! Please return Gaoxin to the model workers and scientific researchers! "
Stars and model workers were originally eye-catching vocabulary, but now they are put together, and they undoubtedly inspire deep social contradictions, just like igniting a barrel of explosives, intensifying.
Tang Zhiruo is also a second-tier celebrity. He has sang songs, starred in TV dramas, has never had a scandal, has done a lot of charity, and even went to Africa for publicity and charity performances, but the current situation is one-sided, and these good deeds seem so pale and weak. Instead, many people call it "hypocrisy."
And the facts are here. So far, Tang Zhiruo has not stood up and responded publicly. From the outside, this is a guilty conscience! Some people even suspect that Tang Zhiruo is drunk driving! "Has Tang Zhiruo not contacted yet?"
Wu Xiaxia's phone call was almost broken, and Tang Zhiruo still couldn't get in touch.
"The top priority is that we still have to find a way to minimize the loss. In this way, Xia Xia, let's visit Liu Yong's family now and see if we can help!"
Jiang Lai suddenly proposed.
It is conceivable that it is impossible for this turmoil to calm down. Tang Zhiruo should not run away no matter what the reason is. This is almost an iron case.
Now it can only appease the families of the injured, and restore Ou Liya's brand image in the eyes of the public to the greatest extent possible.
This is definitely the most serious public relations crisis in Ou Liya's history. If it is not handled well, the previous efforts may be in vain! The three came to the hospital, it was late at night.
Liu Yong's son was walking around outside the ICU, and a large number of reporters were stopped by security guards. Jiang Beichen and the three of them explained their intentions before being let in.
"My father was injured in this way because of you. What are you doing here!!"
Liu Yong's son, Liu Wenqiang, is a white-collar worker in a suit and leather shoes. He couldn't help but yell when he learned of their identity.
"Mr. Liu, we sympathize with your father's experience, and we did not expect such a thing to happen. In this way, Ou Liya is willing to put out 200,000 yuan as a condolence money for Mr. Liu..." "Twenty Million?"
Liu Wenqiang directly interrupted Wu Xiaxia.
"My dad now costs 20,000 yuan a day in ICU, are you begging for food?"
Liu Wenqiang spoke disdainfully.
"Mr. Liu, you have to be clear. We are not the one who hit us. We are willing to pay out of sympathy and respect for Mr. Liu. Don't know what is good or bad!"
Jiang Lai said coldly, feeling that this person was a bit too much.
They weren't the people who hit them, and it was too small for the other party to give out 200,000?
"Stop it!"
Liu Wenqiang sneered disdainfully and said: "Don't think I don't know, Tang Zhiruo is the spokesperson of Ou Liya, you are also to maintain your corporate image!"
"You are here to give money, but it's just a public relations tool, pretending to be a bad guy!"
Liu Wenqiang snorted coldly.
"you!"
Wu Xiaxia was anxious, but couldn't refute it.
What the other party said is also true. In business, they are also thinking about their own business interests.
I just didn't expect Liu Wenqiang to see through.
"Well, you gave me two million, and you took these two million. When I was interviewed, I would definitely help you speak nicely. Otherwise, I will tell an outside reporter now that you are here to pay for Tang Zhiruo's hush money. of!"
Liu Wenqiang laughed coldly.
"You actually threatened us?"
Jiang Lai's face sank. They kindly came to condolences the families of the wounded, but didn't they expect to be a condition of being threatened by the other party?
This is completely extortion! "You can't talk nonsense about this. I just want my dad to get back his due rights. My dad is a model worker. You know the impact of this. So I think these two million are still very important to you. Cost-effective!"
Liu Wenqiang said jokingly.
"Then what if we don't give this money?"
At this time, Jiang Beichen spoke suddenly, and a cold light flashed in his eyes.
"how?
Scared me? "
Liu Wenqiang curled his lips in disdain.
"I know that you are all rich and powerful big bosses, but I also want to tell you a truth. Rabbits will bite when they are anxious!"
"Now public opinion is very unfavorable to you, I am barefoot and not afraid to wear shoes!"
Liu Wenqiang's face was open to it.
"And I think two million is a good deal compared to your losses!"
Liu Wenqiang couldn't help but said with a sneer.
"Brother Jiang, otherwise..." Wu Xiaxia tried to say something and stopped. Although Liu Wenqiang was very uncomfortable, what the other party said was the truth. Tang Zhiruo was done. All they could do was minimize the loss.
"This money can't be given!"
Jiang Beichen spoke directly.
"Why, boy, do you think you have a better choice now?"
Liu Wenqiang couldn't help laughing.
"Your spokesperson escaped after hitting the accident, do you think there is still a wash?"
"I'm afraid it won't be long before your Ou Liya brand will become infamous with Tang Zhiruo and become the object of scolding by everyone!"
Li Wenqiang sneered.
"Even so, we will not let you blackmail!"
Jiang Beichen said coldly, and directly grabbed the two women and walked out.
"Brother Jiang, things are already like this, and two million is not a big sum! It's better to make money and eliminate disasters!"
When he came outside, Wu Xiaxia said in a puzzled manner.
Although Jiang Lai didn't speak, he was also very puzzled. He didn't know what better way Jiang Beichen could do.
"Now that the problem has occurred, no matter how you can recover it, people will associate L'Oreal with Tang Zhiruo."
Jiang Beichen explained.
"Youdao is to untie the bell and you must tie the bell!"
"If we want to resolve the public relations crisis, we still have to find a solution from Tang Zhiruo!"
Jiang Beichen said.
"So the most urgent thing is to find Tang Zhiruo first and ask what happened at that time!"
Jiang Beichen suddenly spoke again.
"From what I know about Tang Zhiruo's girl, she is not the kind of person who evades responsibility!"