Chapter 1182: Advertising sharing method

After Bickwin left, Zhao Wanqing looked at Xiao Yunhai with admiration and said, "Husband, you are amazing. But it is amazing to come up with such a good story in five minutes."
Xiao Yunhai said triumphantly: "That is, don't look at who I am."
Zhao Wanqing hit him once and groaned: "You, you are a lord who climbs up a pole. I never know what humility is."
Xiao Yunhai said: "The world of geniuses, you ordinary people don't understand."
At noon, Xiao Yunhai accompanied Zhao Wanqing to dinner and went to Marvel TV in the afternoon.
It just so happened that Robert was in the conference room at this time negotiating with seven or eight advertisers who came to negotiate advertising.
Hearing that Xiao Yunhai and Zhao Wanqing had arrived, Robert quickly invited them in.
For Xiao Yunhai, the world's richest man and international superstar, the advertisers in the conference room naturally did not dare to neglect, and Qi Qi stood up and said hello.
Xiao Yunhai shook hands with them separately and smiled: "Boss, please sit down. Thank you for taking such an optimistic view of our Marvel TV station. I can guarantee that your choice will never be wrong."
A beautiful woman in her thirties with a dress and a hot body asked: "Mr. Xiao, the director of Dornheim just talked about a way to exchange advertising costs based on ratings. We think it's all pretty good. What do you think about your proposal?"
Robert next to him whispered in Xiao Yunhai's ear: "This is Sonia May, the owner of Sonia, a well-known American makeup brand."
Xiao Yunhai smiled and said, "Ms. Sonia May, one of my favorite words in business is win-win. Every boss has one purpose when advertising on TV, which is to let every consumer know about the products they produce. However, no matter which TV station it is, there will always be fluctuations in ratings. If you encounter a popular program, you will even make a profit. But in case you encounter a bad program, you can only consider yourself bad luck. The money I finally earned was thrown into the water. This method is very beneficial to the TV station, but it is somewhat unfair to your business."
Ford Finn, who is a clothing salesman, nodded and said, "Mr. Xiao is right. Last time I watched a TV show on nnc TV station, and paid a full 60 million dollars at the price of 50,000 dollars per second. Advertising costs, as a result, the ratings of this TV series only reached 0.23%, which made me miserable. I went to the nnc TV station for theories. People say that the ratings are normal. If you want to complain, I can only blame my vision. Poor, I almost didn't anger me at the time."
Sonia May said: "Yes, I often encounter this situation."
Xiao Yunhai said: "In view of this, I wondered if there is a way to benefit both the TV station and the business. So we came up with this method of exchanging ratings for advertising costs. The ratings are high. Now, your advertisements can attract the attention of the audience, and the products will sell well, of course, the corresponding advertising costs will also increase. The viewership rate is low, and there are not many people watching your advertisements, so the advertising costs will naturally decrease. , Your loss will not be large. Everything in terms of performance is beneficial to both of us. What do you think?"
Everyone nodded and said, "Very good."
Ford Finn said: "Mr. Xiao, we agreed to this approach before you came, but how is the price set?"
Xiao Yunhai smiled and said, "Let the director of our TV station tell you about this."
Robert said: "Dear bosses, we have determined a rating price list by referring to the ratings and charges of TV stations such as nnc and nbc. Each rating will correspond to a specific price. Now the staff is printing it, wait for the meeting. I’ll come over and give it to you. But I’d like to declare that if the viewership rate is less than 1.5%, everyone’s advertising costs will be lower than other TV stations. Once this number is exceeded, the advertising costs will be higher than other TV stations. . Especially when it reaches more than 10%, the cost will be 50% higher than that of nnc and nnb TV stations. In short, the higher the ratings, the higher the advertising costs you will pay. After all, we can’t bear everything for everyone The risk of this. I hope everyone can understand."
Sonia May smiled and said: "This is normal. Of course, high risks must have high returns. Such prices are completely understandable."
The others also nodded.
After a while, a staff member came in with a thick pile of documents, and then sent a copy to everyone.
Xiao Yunhai took a look and found that the document introduced was very detailed, especially the price corresponding to the ratings, which was very clear. Not only that, Robert also marked the advertising costs of other TV stations over the years, which is in sharp contrast with Marvel.
After browsing in general, Zhao Wanqing whispered to Xiao Yunhai: "Husband, this Robert is a talent, and he considers things very comprehensively."
Xiao Yunhai smiled and nodded, very satisfied with Robert's work ability.
Because of their own vital interests, these bosses are very careful and careful, and some even took out their mobile phones and used the calculators on them to calculate.
It took a full half an hour before they stopped.
Xiao Yunhai said: "What do you think of this price?"
Sonia May smiled and said, "It's fair. By the way, why didn't you see the price below 0.3%?"
Robert said: "We at Marvel are determined to build a boutique TV station, and there will be no ratings below 0.3%. If it drops to 0.3% due to some special reasons, then we guarantee that we will not charge you a penny for advertising."
Quentin Licock, the CEO of the pharmaceutical company who has not spoken, said admiringly: "Mr. Xiao, Director Dornheim, the two are really impressive. The 0.3% ratings are already very good in general second-line TV stations. You don’t even care about it."
Xiao Yunhai said: "This can be regarded as an encouragement for ourselves. Marvel TV only broadcasts fine products. This is the most important criterion for me to establish Marvel TV. If the ratings do not even reach 0.3%, then What a boutique TV station. Dear bosses, tomorrow night, our focused variety show "Millionaires" will premiere. I estimate that the lowest ratings are all at 5%. If you think this way is good, the most Fortunately, sign the contract now, so as not to miss this highly rated program."
Quentin Licock said: "I agree to sign."
"I agree."
"Such a good condition, there is really no reason to disagree."
The bosses expressed their approval.
Half an hour later ~EbookFREE.me~ Robert took eight contracts and found Xiao Yunhai who was visiting various departments with Zhao Wanqing, and said: "Boss, Miss Zhao, we have signed the contract."
Xiao Yunhai looked at it roughly and said, "Very good. Robert, do you think this approach is beneficial to us?"
Robert said: "This is to watch the ratings of our TV stations. Only our programs can reach more than 1.5%, it must be more profitable than other TV stations. On the contrary, if the ratings are not good, it will be a big trouble. According to Our careful calculations show that as long as 40% of the program’s ratings can exceed 1%, then we will not lose money."
Xiao Yunhai nodded and said, "Speaking of which, it still depends on the quality of the program. So, Robert, this is a test of your perspective."
Robert said: "The boss can rest assured, I will do it well."
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