Chapter 249: Advertising negotiation

The next morning, the two sent away Chen Qingqing and came to Yunan TV again.
Today, the two are mainly to negotiate with advertisers. According to the contract, Hanhai Film and Television and Xiao Yunhai own 65% of the advertising revenue. Therefore, the TV station can’t make the decision on its own, and can only invite two people over, and the three parties will work together. Signing can make the advertising contract work.
The two arrived in front of the TV station building and found that the area had been surrounded by reporters, and the deputy director of the TV station Zhang Heng was positively accepting their interview.
A young reporter from the periphery sighed: "This time, Yunan TV Station has fought a beautiful turnaround. The ratings are less than 1% on weekdays, and now it has the right to broadcast the first round of legendary TV series. It is really good. Good luck."
"Good luck? Haha, how could things be so simple." A middle-aged reporter with glasses next to him said: "I heard from the North Hebei TV station that when they were fighting for this drama, they had already reached 4 million episodes. The price, but in the end, there was no competition for Yunan TV Station. This shows that the price others must be above 4 million. This is simply a gamble and a real ruin. Now the ratings have reached 10%. It's considered let the family win the bet."
"Yes, last night, the TV series "Scary Step by Step" had just been closed, and the South Henan TV station couldn't wait to publish the good news of breaking the tenth ratings on the official website, which attracted widespread attention in the business community. "Kangxi the Great" made CCTV a lot of money, and this year it was the turn of Yunan TV Station. I arrived here at 7 in the morning and counted quietly. The merchants who came to negotiate advertising have already reached More than forty. Yunan TV Station is going to be popular. It is estimated that the advertising expenses alone will be enough for them to eat for several years.
Another tabloid reporter said.
………………………………………
Looking at the scene in front of them, Xiao Yunhai and Zhao Wanqing looked at each other and quickly let Li Bing drive away so as not to fall into the siege of the reporters.
It is a pity that Xiao Yunhai, who was sitting in the co-pilot, was spotted by a sharp-eyed reporter. The reporter shouted excitedly: "The Emperor Yun is here, right in that car."
"boom"
What this reporter said was like dropping a bomb in the crowd, causing reporters to rush towards Xiao Yunhai. Only Deputy Director Zhang Heng was left standing there, shaking his head and sighing.
Xiao Yunhai couldn’t, so he could only give a wry smile, got out of the car with Zhao Wanqing, and was immediately surrounded by reporters. The flashlights lit up crazily in front of them, and various types of microphones were handed to the two. Mouth.
"Excuse me, Ms. Zhao, the ratings of the first drama starring in it exceeded 10%. How do you feel about this?"
Zhao Wanqing smiled and said: "Of course I am very happy. I have achieved such results, which have far exceeded my expectations. For this, I would like to thank those friends who like "Scary Step by Step" and thank them for their recognition of this film. play."
"Mr. Xiao, you are the screenwriter of "Scary Step by Step". Are you surprised by the results of this play?"
"No. From the time I started conceiving this drama, I have always positioned it at 10%, but I didn't expect it to reach this goal so quickly."
"Ms. Zhao, what do you think of the actor Xiao Yunhai?"
Zhao Wanqing said: "Talented and full of economics."
"Mr. Xiao, what do you think of Ms. Zhao?"
Xiao Yunhai said, "Gentle and beautiful, exquisite and intelligent."
"Then is it possible for you to be together, I mean in reality."
Xiao Yunhai laughed and pointed to the reporter and said, "I knew you would ask this. Alas, I thought, but our Miss Zhao will not give me a chance."
……………………………..
After answering several questions in a row, with the help of Zhang Heng and several security guards, the two squeezed out the crowd and entered the TV station building.
As Zhang Heng walked, he happily said to the two of them: "This morning we ushered in a total of 53 business representatives, all of whom are not small in scale. Therefore, we plan to set a reserve price, and then use a hidden bid to select Ten companies. If there is still advertising time left, you can continue to add more. What do you think?"
Xiao Yunhai said: "Of course it can, but I don't know what your reserve price is?"
"Twenty thousand per second."
When Zhao Wanqing heard it, her eyebrows frowned and said, "Director Zhang, I think this price is a little lower. Last year, the advertising price of "Kangxi the Great" reached 50,000 per second, as the legendary TV series "Bu For "Bu Jingxin", even if it cannot be equal to it, it should not be too different."
"Then Ms. Zhao how much fits?"
In fact, Zhang Heng also felt that 20,000 yuan was a bit low.
This may be the reason for the long-term downturn in the ratings of Yunan TV Station. The top management of the TV station did not have an accurate understanding of "Scary Step by Step". For fear that the price set was too high, it would scare away these gold owners, so we discussed the past. Finally set such a price.
Zhao Wanqing stretched out three fingers and said, "30,000 per second."
Xiao Yunhai nodded and said, "That's what I mean."
"Okay, I will tell Director Liu the two's opinions. By the way, do you need to meet them?"
Xiao Yunhai waved his hand and said, "Forget it. Let's rest somewhere else. It is better for you to host the bidding meeting."
Zhang Heng nodded and said, "That's good. I'll take you to a lounge, where there is a TV and you can see the scene."
"That would be great." Xiao Yunhai said.
Soon, the two of them were taken to the lounge and turned on the TV. It turned out that there was a conference hall above. More than 50 people were sitting there whispering, while Liu Qingshan and other high-level TV stations sat on the stage.
After a while, Zhang Heng walked in, sat next to Liu Qingshan, said a few words to him, Liu Qingshan nodded, indicating that he knew.
Xiao Yunhai estimated that he should be talking about the reserve price.
Sure enough, Liu Qingshan said to dozens of representatives of advertisers: "Ladies and gentlemen, I am very happy that you can come to our Southern Henan TV station. Last night, during the prime time of our station, a movie was broadcast. The TV series titled "Scary Step by Step" has a top audience rating of 11% and an average audience rating of about 6%. It is an absolute legendary TV series. More importantly, it only broadcasts two episodes. There are still forty-eight episodes. No one dares to say what kind of results will be achieved in the future. Even if it is 20%, it is not impossible."
A middle-aged man in his forties in the audience suddenly said: "Taiwan Chang, we are all representatives of advertisers, and we are advertising. You don't need to make an advertisement for "Scary Step by Step" in front of us. To be honest, if it weren’t for the influence of this drama, we wouldn’t come. I think we shouldn’t waste time and just come to dinner.

Other businesses in the audience nodded.
Liu Qingshan chuckled and said, "Well, since everyone is so anxious, then I won't waste time here. In a moment, we will send everyone a bidding document. The name, the time of the advertisement and the acceptable price are written on it, and we will make the judgment. Whoever bids the highest bid, we will give him the precious advertising time. However, we also have a reserve price, that is, no one second Less than thirty thousand."
"Wow, thirty thousand per second, so expensive."
"What is it expensive? Last year's "Kangxi the Great" was 50,000 per second."
"Can the two dramas be compared? "Kangxi the Great" is performed by a group of celebrities and queens, while the main actors of "Scary Step by Step" are a group of young people. The two are simply not comparable."
"What you said doesn't make sense. For our advertisement, you don't care who performed it, as long as there is an audience watching it."
"That's true."
After seeing everyone discussing, he soon recovered his calm, Liu Qingshan slightly let go of his heart, he was really afraid that these people would be scared away by the price of 30,000 yuan per second.
"Everyone, the staff is here, please start."
After the businessmen got the paper and pen, some took out their mobile phones to call for instructions, and some came to a corner, behind their backs, and secretly wrote down their bids.
After half an hour, all the merchants have finished writing.
Liu Qingshan said: "Please be safe and restless, we will inform you of the results as soon as possible."
A few minutes later, Xiao Yunhai and Zhao Wanqing came to a small meeting room under the leadership of Zhang Heng.
At this time, there are already several staff members of the TV station who are under intense statistics.
Seeing the two of Xiao Yunhai, Liu Qingshan said with a smile: "The two are still bold. At a price of 30,000 per second, there is no business that has withdrawn from the bid."
Xiao Yunhai smiled and said: "Twenty thousand and thirty thousand are irrelevant things. Even if our reserve price is 10,000 per second, they would definitely not dare to bid such a price."
Liu Qingshan nodded and said, "That's right. The gold content of a legendary TV series~EbookFREE.me~ They know much better than us. Hehe, anyway, our Yunan TV station is dazzled by you this time. Up."
Indeed, if calculated at the price of 30,000 per second, the advertising cost of one episode of ten minutes is 18 million, and there are fifty episodes of "Scary Step by Step", which is 900 million.
According to the contract, Yunan TV Station will receive 35 percent of it, or 310 million. For Yunan TV Station, this is definitely a profitable thing.
Xiao Yunhai smiled slightly and said, "Taiwan Chief Liu is polite. This is a typical win-win situation. There is no such thing as anyone's light."
Liu Qingshan laughed loudly: "Mr. Xiao said well, we are a win-win situation."
Ten minutes later, the advertisers’ bids were all calculated, and basically none of the top 20 had come down for 40,000. Some even asked to show their advertisement three times a night.
Xiao Yunhai stunned to himself: "These people are too rich."
The choice of bid-winning advertisements naturally couldn't be simpler, just arrange them from high to low.