Chapter 940: Movie box office quota

When Xiao Yunhai heard it, he immediately understood the meaning of Chief One.
That's right, now not only China, but also Europe and the United States, there is obviously the problem of more wolves and less meat. The films produced by film companies are not enough for theaters, let alone blockbuster films. Except for large and powerful companies, few other companies spend huge sums of money to produce blockbuster movies.
Take "The Battle of Chibi" as an example. The script is obviously very good, and there is a 70% chance of making money when it is shot, but there is still no company willing to take the risk of independently assuming the more than one billion funds.
why? It's nothing more than worrying that the investment won't return.
For a film with an investment of one billion yuan, to make a profit, the box office must reach at least 2.5 billion yuan. Otherwise it is a loss.
The reason for such a thing is the theater chain.
In this world, whether it is China or other countries, the box office quota for the first week is 57%: 43%, and the corresponding increase will not be made until the second week.
However, in the fierce market competition, the lifespan of a movie is only two weeks, and even a super movie like "Infernal Affairs" has just passed three weeks. Among them, the first week's box office accounted for more than 60% of the total box office.
The theater has a 57% ratio, which naturally accounts for a great benefit. And for 43% of the producers, after excluding publicity, distribution, and entertainment taxes, the profit they can get is only between 20% and 30%.
Although there are more and more movie fans nowadays and the market is getting bigger and bigger, there are not many movies that can really make a profit. It would be nice to have one tenth.
When Zhao Mingsheng chatted with Xiao Yunhai, he often joked that he was the big capitalist who squeezed their film companies.
Although it is a joke, it also illustrates the seriousness of the problem. You know, Hanhai Film and Television Investment is one of the top ten entertainment companies in China, and even it feels this problem, let alone other companies.
Thinking of this, Xiao Yunhai gave a wry smile and said, "Chief, since the government has discovered this problem, it must have come to a conclusion, so why bother to ask me. You know, I'm not very comfortable talking about this matter. "
Head No. 1 pointed to Xiao Yunhai and smiled: "You are really a slippery head. Didn't you see that I didn't even bring the secretary? I just don't want what we said today to reach the fourth person's ears. Yunhai, although you are only Twenty-five years old, but he is the veritable No. 1 person in China Film and Television, plus he is in the game, he must have a unique explanation on this issue. Therefore, I hope you can stand from an objective perspective like last year. Please do not have any scruples to talk about this matter. It is related to the healthy development of the entire China Film and Television industry."
Xiao Leshan saw that the No. 1 Chief took Xiao Yunhai's opinions so seriously, but Xiao Yunhai was still there to hesitate, and couldn't help cursing: "You kid put your status as a big capitalist away from me. In terms of facts, don't be sloppy. ."
Xiao Yunhai shook his head and smiled bitterly: "Grandpa, this matter that the chief is asking may involve trillions of dollars in capital, and it will affect my whole body. How can I dare to talk about it casually. However, I can be sure of one thing. The line does hinder the development of the film industry. In fact, this problem is not only in our country, but also abroad. Before, the small and medium-sized film companies in the United States have conducted three boycotts of theaters, but unfortunately all of them are very short. In the period of time, they were defeated by them. Our China Film Company is relatively gentle."
In the beginning, in order to obtain a larger share of movie profits, Hollywood small and medium companies united to put pressure on the eight major film companies.
If you do not change the quota, we will not show you the film.
Although the eight major Hollywood film companies are incredibly powerful, they cannot produce enough movies to be shown in theaters anyway. Therefore, more than 70% of the film sources still fall on these small and medium-sized film companies.
In the face of this situation, the method used by the eight major film companies is very simple. Find the company they lead, promise some benefits, and cause cracks in them, and the problem will naturally be solved.
I resisted three times in a row, and none of them lasted for two days. They came quickly and went faster. They did not cause any disturbance in Hollywood, and they were dealt with by others. It was ashamed to be lost to my grandma's house.
The China Film and Television industry has developed vigorously in recent years. Previously, the government strongly controlled the theaters, so no major problems occurred.
But this year, with the arrival of foreign film companies, the competition in the film market has become extremely cruel. Many Huaxia companies are afraid of losing money, so they are cautious in film production. Therefore, although the quality of the film is high, the output is much lower. As a result, this quota issue becomes particularly prominent.
Without increasing the profit ratio for them, no one dare to make a film. If things go on like this, China's movie market will be over.
Chief One glanced at Xiao Yunhai appreciatively and said: "As a shareholder of the theater chain, you can say these words, which shows that you are sincere for the good of China Movies. This makes me very pleased. Some time ago, mine There is an extra document on the desk. More than 30 large and small film companies have jointly submitted a letter asking the government to change the distribution ratio between theaters and production companies. Among them is your father-in-law Zhao Mingsheng."
Xiao Yunhai was taken aback, and said, "He didn't tell me this."
Chief One said: "Maybe they signed a confidentiality agreement. After all, the scope of this matter is too big, the less people know the better. Yunhai, if the government forcibly reduces the profits of the theaters, you will What's the reaction?"
Xiao Yunhai thought for a while and said: "According to the rules, the government has no right to do this. It is very likely to be resisted by all the theaters in the world."
Xiao Yunhai was not alarmist. Once Huaxia changed the quota system for its cinema lines and producers, it would surely cause a series of chain reactions. This is not just a matter for China, it will also involve other theaters in the world.
Once China’s local theaters opened this opening, it would be equivalent to forcing South Korea, Japan, Hollywood and other theaters to change at the same time in disguise, otherwise no company would put the movie in their theaters. In this way, they will face the end of nothing. And film companies in other countries will inevitably follow suit. At that time, it will definitely cause an all-out war between the producers and the theaters. The consequences will be very serious.
Head No. 1 nodded and said: "I understand what you mean. But if you don't do this, China Film and Television will never be able to flourish. There are more and more theaters, but fewer and fewer movies, which simply cannot meet people's needs. And this matter cannot be delayed. The longer it is delayed, the greater the harm."
Xiao Yunhai looked at the firm expression of Chief One, knowing that he must have made up his mind, and said: "Chief, what do you plan to do? Do you directly force the theater to change the quota system?"
Chief No. 1 knocked on the table and said, "You have to eat one bite at a time, and things have to be done step by step. I hope you and your two partners will not do things that block the progress of the movie."
Xiao Yunhai smiled bitterly: "Chief, I can only guarantee that we will not resist. If you want us to be the first to respond to the government's theater, I am afraid that neither of them will agree to the death. Chief, can you tell me, To what extent will the profit ratio be changed?"
Chief No. 1 bluntly said: "The first week is 55:45, the second week is 40:60, the third week is 30:70, and the fourth week is 20:80. That's it. Since you have to do it, then do it all at once. ."
As soon as Xiao Yunhai heard it, he took a sigh of relief. In the first week, the profit share of theaters dropped by 12%. The government was too ruthless.
Taking the New China Cinemas as an example, a 12% reduction in profits is equivalent to giving up tens of billions of Chinese currency to the film company.
In this way, the film companies are happy, and movies with big investments are bound to emerge one after another, but the theater owners will probably cry.
Even Xiao Yunhai thinks that he loses tens of billions of dollars every year is a bit unacceptable, let alone those businessmen who regard money as their fate.
After Chief One finished speaking, he looked at Xiao Yunhai with piercing eyes and said, "What is your attitude?"
Xiao Yunhai said earnestly: "I position myself first as a filmmaker, and secondly as a businessman."
Chief No. 1 suddenly showed a gratified smile on his face, saying: "I'm really happy if you think so. I heard that your next movie is a disaster film, called "2012", which claims to be breaking the world. Box office record, it seems you are very confident."
Xiao Yunhai confidently said: "Breaking records is not a difficult thing. "2012" uses the latest 3D technology to make film fans feel immersive. Success is inevitable, the only uncertainty is To what extent can it be successful? My goal is more than 15 billion U.S. dollars ~ EbookFREE.me ~ The No. 1 chief laughed and said, "I am ambitious. "
Next, the two talked more about the movie, and then Chief One got up to leave.
Watching his car slowly disappear in front of him, Xiao Yunhai sighed: "The storm of the movie industry is coming."
Xiao Leshan patted him on the shoulder and said: "As the general trend is, no one can stop the trend of things moving forward."
Xiao Yunhai smiled and said: "I understand. It is something that will happen sooner or later to let China Films break free from the shackles. It's just that I didn't expect it to come so soon, let alone the government's determination. Ha ha. Now, the bosses of those theaters are probably going to be miserable."
　　Https://
　　Genius website address:. Mobile version reading URL: