Chapter 1304: Ice City Beer Development

"Wife, tired, I will pinch your legs." With Li Na walking back, Feng Yu was diligently serving Li Na.
Feng Yu’s cell phone on the table suddenly rang. He walked over and saw Zhang Ruiqiang’s call.
"Hey, how can you call me today, shouldn't you have anything to ask me for help?" Feng Yu asked with a smile.
At the same time, Feng Yu and Li Na made a stroke and gestured to pick up a phone call. Li Na was very smart to go to the living room to watch TV.
"If you don't ask for help, you can't call you?" Zhang Ruiqiang is not happy.
"That's not it, but you think about it. When you have nothing to do, have you called me? You called me, how many times is a good thing?"
"This is a good thing! Let's start the Oktoberfest Beer Festival, and this time it is organized in our province, the Ice City Axe and the China Light Industry Association, and I got the support from the top. This time is the real international beer. The festival invited almost all the major beer companies and related companies from around the world to participate.
Zhang Ruiqiang’s tone is unspeakable.
The Beer Festival of Ice City was held as early as 88 years and is also the International Beer Expo. However, at that time, the popularity of Ice City was not high, and China was not developed enough. The companies that were invited were not enough weight, and even many domestic beer companies did not come.
However, as China's economy is getting better and better, the weight of Ice City in China is getting heavier and heavier. At this Oktoberfest, China's beer companies are sure to come. Some foreign beer companies that set up factories in China will also send them. Representatives come to participate.
But all the previous Oktoberfest festivals were hosted by Ice City, and the province did not worry much. This time, it is different. Not only has the province participated, but the top has also participated. Some large-scale beer companies and related companies in the world are all helping to contact.
Feng Yu poured a cold water on Zhang Ruiqiang at this time: "Invitation is one thing. Whether they come to participate is another matter. Our ice city beer is not the first in China, just the fifth, you are sure internationally. Will all the big beer companies and related companies come to participate?"
"All of them are certainly impossible, but the top ten beer companies in the world can all say that they will come. There are also the world's leading beer raw material suppliers, and related industry suppliers have also given back receipts, indicating that they will come to participate. ""
Zhang Ruiqiang said, you didn't think about this when I was? Those small businesses, love can't come, these big ones are enough. The top ten are coming. The ten companies in the back are tied together. It is not necessarily the size of the previous company. Is it worth paying attention?
Feng Yu sighed: "You never thought about it, why did they come to participate?"
Zhang Ruiqiang is a bit surprised: "Is there any reason? This is not only a holiday, but also a trade fair."
"Yeah, it is exactly this, you have to pay attention. This shows that they have to enter the Chinese market in a big way, this is their opportunity to understand the Chinese beer market and the strength of the Chinese beer company. That is, Ice City Beer and China Other domestic beer is subject to the impact of the world's top beer companies!"
"You said so, we are going to do this Oktoberfest and invite them to be wrong?" Zhang Ruiqiang was somewhat dissatisfied.
"It's not wrong, but you should discuss with the domestic beer companies how to jointly boycott foreign beer. Of course, you should also absorb other people's advanced experience, technology, taste and other aspects to enhance yourself. Our When the beer companies go out, they must also pay attention to protecting the base camp. Don't make money by going out and letting others break in and earn the money and take the market away."
"This, I will discuss it with the top. It depends on my face. Those beer companies may not buy it." Don't look at Zhang Ruiqiang, who is already the second-in-command. The level is not low, but it can not manage other beer companies. No one likes other leaders, and comes to his own business.
"Do you remember what I told you, merged and enhance competitiveness?" Feng Yu hinted.
Zhang Ruiqiang suddenly woke up: "You mean, Ice City Beer, should merge or acquire other beer companies?"
"Yes. I know, Bingcheng Beer has already unified Longjiang, and has developed to the south to become a Northeastern boss, but in the South? There is only one small factory? You know Huaying Group, their expansion speed If you don't expand, the future market can be taken away by Hua Tuo. I remember that Bingcheng Beer Group is not bad money. In the past two years, the stock price has risen very well, and the stock market has not been affected. The impact."
North Okura did not go public, but Bingcheng Beer Group, a subsidiary of North Dazhao, went public, and the stock performance was very good.
Although it is not the kind of stocks that are fierce, but also worthy of investors, the stock price has basically risen steadily and has been rated as the best listed company by Xiangjiang Exchange for two consecutive years.
"Bingcheng Beer is really not short of money. The dividends in the past two years can be quite a lot. So, we have to expand quickly. In the past two years, Odakura has also made some money, and it should be able to make a lot of money. It is absolutely easy to acquire two or three provincial-level beer companies in the South." Zhang Ruiqiang heard the decision immediately.
"Two or three? Too little. We can only buy three large beer companies. Qingdao Beer, Beijing Beer, and Huaying Beer. These three scales are all above the ice city beer. To acquire, one is The amount of funds needed is too large, and the other one may also intervene. Other companies must find ways to annex. You see the expansion speed of Hua Tuo, and the means of their expansion. Even China has only four domestic beer companies. At that time, the price of beer is well controlled, and the price can be increased to increase profits."
"As for foreign beer companies, don't worry. They are bigger, but the factories in China are not big. And if you want to introduce new flavors, you can find ways to merge them and use the stock exchange method. As for the overseas export, you don't need to worry, the beverage big league has already negotiated with the large supermarkets abroad, and will also put the ice city beer on the shelf."
With such a good sales channel, the sales of Bingcheng Beer will definitely increase. But the problem that comes with it is cost. From the domestic transportation in the past, it is certainly not cost-effective. The best way is to buy a brewery abroad to produce ice city beer, and this requires a lot of money.
"Feng Yu, what you said, I have to think about it. This way, are you not in the ice city? Come to my house at night, let's take a good look."
Feng Yu "..." got it and was treated as a free military division.
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