Chapter 129: Yangtai Advertising Section
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Extraordinary Genius
- 穷四
- 1353 characters
- 2021-01-31 11:08:46
The next day, when I came to Feng Yu again, not only failed to put the patent royalties down, but Feng Yu also proposed the prohibition of export, which made you dumbfounded.
Their target market is Europe and the United States, and humidifiers. Naturally, the more inland air is dry, the better the sales. As for the coastal countries in Southeast Asia, like their island countries, even if someone buys them, not many people buy them, too small. The product is gone.
I rushed to report to the president again, and I was stunned by the president. At the beginning, how did you guarantee me, I will definitely let the company get the most benefit. Now, how much market do we have?
But even if Feng Yu's conditions are very demanding, he still promised on behalf of Black Dragon Co., Ltd. They have calculated that the retail price of one can be set at more than one hundred dollars, and the cost of materials and patents are removed. They also have nearly 30% of profits.
The island country has a population of 1.2 billion. Even if only one-thousandth of the wealthy families buy their products, there are sales of 120,000 and profits of more than three million.
More than three million dollars, but their black dragon company's profit last year is counted in the future market and damaged, the profits will be higher.
However, Masaru Kaitama is not satisfied. He can get a bonus of one thousand dollars for every dollar of patent license fee. Feng Yu bites the patent fee and the negotiations are once again in a deadlock.
Love or not, can't sell, wait for a while, Xiangjiang company to distribute goods to the island, you want me to not sell it, drag it, see who can drag it
Just after May Day, Feng Yu once again took a leave from school and took Wu Zhigang to the capital.
This time, Feng Yu came to Yangtai to buy advertisements. Since last year, Yangtai allowed commercial advertisements to be broadcast, TV advertisements gradually increased, and a prime time fifteen-second annual advertisement was said to have reached a price of nearly one million.
Feng Yuxin said, what is the price of this sky? In another five years, by the beginning of 1995, the news broadcast of Yangtai will be auctioned. The first time it has reached more than 30 million, and the advertising fee has been turned over twenty times. More than two billion yuan of advertising after the year
No way, whoever makes the signal coverage of the central station the widest, as long as there is an antenna in the country, where the TV signal can be received, it will inevitably receive a set of CCTV.
The more people you watch, the better your advertising will be. Moreover, there are news broadcasts on the CCTV every day. The weather forecast is a TV program that many people must watch every day. Can this advertising effect be the same?
Feng Yu’s psychological price is 5 million. He buys a number of time slots and at least five a day for advertising bombing. Although it does not reach the advertising coverage rate of future generations of brain damage, but now there are fewer TV programs available in various places, this density is enough, too close to estimate that the central Taiwan may not agree.
But I want to contact the advertisement, but it is not so easy. Now the advertising department of Yangtai is still only an advertising department, which is a relatively marginal department. But in this way, Feng Yu wants to see this section chief, it is also very difficult.
Fortunately, Zhang Ruiqiang had an old comrade-in-arms to work at the Central Committee. In order to support the ice city enterprise, he helped to make a phone call and let Feng Yu go to Beijing to contact his old classmate. At least, the advertising department of Yangtai will be invited to receive the von. Yu.
It is easy to have an acquaintance, Feng Yu and Wu Zhigang can easily see the head of Cheng Baojun of the Yangtai Advertising Section.
"Cheng Ke is good."
"Hey~~Feng manager is good."
Cheng Baojun held Feng Yu's hand, and his surprised look could not be covered. This young man is the manager of Taihua Company who is talking to him. This is too young, is there 18?
"I heard that Feng’s company is planning to make a full-year advertisement on our Yangtai. Which time do you want?
Cheng Baojun asked at the door.
The length of his section is not so good. The advertising revenue of many local stations is much higher than that of the central Taiwan. The leaders asked him to generate income, but not many people came to advertise, or the enterprises in the capital were mostly, and the advertising expenses were also low. Poor.
Rub, is this not the same as the treatment of the king, but also the time slot?
He recalled that these days, people have specially looked at the central Taiwan. It seems that there are not many advertisements. The intensity is far less than that of Longjiang Province. Many enterprises have not realized the power of the advertisements of the CCTV. Very poor
"Yes, we are planning to do the whole year's advertising. If the price is reasonable, I can buy advertisements for many years." Feng Yu thought of a good idea, and now that the price is cheap, and it has been packaged for several years, with Yangtai. The advertising spurs that this storm card fan may not be able to make another profit this summer.
"For many years?" Cheng Baojun was shocked. If he was not a comfortable person, he thought that the other party was playing him. Someone is so willing to invest in advertising.
"Yes, I don't know how the advertising fees of our Yangtai are calculated. What time periods are there?" Feng Yu smiled and asked.
"At any time of the day, what time period do you want? But for many years, our advertisements are sold year by year." Cheng Baojun shook his head and he wanted to sell more, but the Taiwan leadership would not approve it.
Feng Yu also had some regrets. He said in a step back: "Then we can change a method, such as signing a letter of intent, which is the advertisement for the same period next year. If there are no other competitors, it will still be sold to me. If there are other competitors, then I bid with the other party, is this not illegal?"
"This... does not seem to violate the rules." Cheng Baojun hesitated, this is not a violation, but never done so.
"Do not violate the rules, Cheng Kechang, then even if we reach a consensus. Come and talk about the advertising time. Before and after the "News Network", before and after the "Weather Forecast", before and after the "Service for You" advertisement Are you still there?" Feng Yu quickly opened the subject and took the matter first.
"The advertisements before and after "Serving for You" were sold out. The advertisements behind "News Network" also sold one. The same is true after "Weather Forecast"." Cheng Baojun thought about it.
"Serving for You" was the first fixed column hosted by Shen Li, the first TV announcer in China. At present, the ratings are overwhelming. Unfortunately, Feng Yu remembers that the theme will be old and cannot be transformed next year, resulting in a gradual increase in ratings. It was reduced, and later it was replaced by "Life."
Others who like to advertise like "Serve for you"? It doesn't matter at all, Feng Yu prefers "News Network" and "Weather Forecast".
"The last advertisement in front of "News Network" I want, and I want a fifteen-second advertisement. I want the last advertisement before the weather forecast. I have one advertisement before and after 12 noon, about 8:30 in the evening. I also want one advertisement, one year, and Cheng Kechang counts it, how much it costs."
Looking at Feng Yucai's atmospheric appearance, Cheng Baojun was shocked. Is this company so rich? There are five advertisements a day. Does the advertisement need to be so secret? There are millions in this year.
But with him, this year's advertising task can be completed.
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