Chapter 131: China-style negotiation

The inside of the central Taiwan is meeting at this time. The leader of the Taiwanese government has a draft advertisement written by Cheng Baojun. Everyone is frowning and no one is open. +◆
The director waited for a long time, and cleared the scorpion to break the silence: "Everyone has any opinions on Xiaoben's draft advertisement. Let me talk about it. Deputy Director Jia, you are responsible for the advertising section here, you will say first."
The deputy director Jia, who was named, could only open his head with a scalp: "Director, colleagues, how tight the funds are now in Taichung, everyone is aware of it. When the chief of the draft program was just given to me, I was hesitant. Can you do this in the end. But in turn, do you think that this is illegal? The benefits are obvious. The advertising fees in our office will rise sharply, the funds will be sufficient, and at the same time, we will present more refined programs to the audience, so here I am The opinion is support!"
Someone spoke, and others began to speak. Some people think that this is a sideline. Just the commercial advertisement was broadcasted in Taiwan the previous year. This year, a title advertisement was created. The local stations must imitate them one after another. This will undoubtedly make Yangtai into the cusp.
Some people also expressed support for what TV stations are advertising, not for the purpose of generating income. Before the year before, the budget in Taiwan was very tight. From the year before, was Taiwan a lot better? Besides, the local Taiwanese advertising book is in front of the Yangtai. Now the advertisements of the Yangtai are not even as good as the local Taiwanese. Do you not feel blushing?
Everyone, you say a word, you can't convince anyone. Everyone seems to have their own reasons, but they can't completely refute each other. In the end, everyone still looks at the director, and asks the leaders to make a decision.
The director looked at the deputy directors and sneered in the heart. If this matter is done, the propaganda will not be pursued, so the credit is everyone's. If the propaganda department is held accountable, he will not be able to blame it!
But now the Yongtai is too difficult. The Spring Festival Evening every year is a big difficulty. Although there are funds approved above, it is not enough. And this time it was not a small advertisement. It involved millions of advertising fees. With so much money, how can he be willing to give up?
"Palmon voting, opponents raising their hands, agreeing not to raise their hands, voting begins." The director directly blocked the mouths of those who wanted to abstain, either agree or disagree, without a third choice.
"Okay, the vote is over, five votes in favor, four votes against, and the proposal is passed! But I said two points. I don't agree with the title of the program. Good programs, plus the names of their manufacturers, the program listens to them. Other advertising methods also need to be considered. You have to talk about this small trip and you must not violate the rules!"
Cheng Baojun stood up and set up a military order to ensure the task was completed!
The director only wrote his own opinion on the draft of the advertisement, basically agreed, but the details need to be carefully considered, etc., and handed over to Cheng Baojun, and sent to the superior leadership for approval.
This year's advertisements can be decided not only in Taiwan, but also in the department to be instructed. Of course, the opinions of the propaganda department are the main ones.
The propaganda ~ Department's opinions coincided with the director, the advertisement can be received, but absolutely do not agree with the title, but also told Cheng Baojun to call him a meal, saying that he saw the money open!
The original translation of the propaganda department’s leadership is basically like this: What unit are we? What do we represent? What is the original intention of our program? The advertising fee must be taken down, but the title is definitely not good!
Cheng Baojun is very wrong, and wants to get the advertising fee, and does not give others a title, what do you tell? He did not dare to say this sentence, so he had to contact Feng Yu and wanted to discuss it again.
"Cheng Kechang, haven't eaten yet? I have booked a table in Donglai, yes, for the two of my company, you bring a few people, and lively."
One hundred years of integrity, Donglaishun, halal, a crown of capital!
Dong Lai Shun is the old shop of the capital city. It was famous in the capital in the 30s. The mutton and mutton have long enjoyed a good reputation. Even the leaders have been banqueting foreign guests here. They are full of praise.
Feng Yu asked Cheng Baojun to go to Donglaishun. Cheng Baojun said that he was embarrassed, but his mind had already flown to the hot pot. Brought two subordinates and went straight to Donglaishun.
Feng Yu originally wanted to invite Zhang Ruiqiang's old classmate, but they didn't give face. Feng Yu was trying to invite Cheng Baojun. Cheng Baojun took the initiative to call.
The mutton plate is served on the plate and is destroyed in minutes. Feng Yu didn't have anything to eat, and let Cheng Baojun let them go.
After three rounds of wine, the dishes have five flavors.
Cheng Baojun put down the wine glass and started talking about advertising. This talks about business at the wine table, but the tradition of the Chinese people since ancient times, talk about business, how can there be no wine to help?
Talk about becoming a drink to celebrate, can't talk about it...that is, the wine didn't drink well, and then open a bottle to continue talking!
Cheng Baojun said with a little drunkenness: "Manager Feng, Manager Wu. I reported that the advertisement was reported. The leadership approval is not good! It is not that all can't be done, but the title is absolutely impossible! You can see if you can Change a plan?"
Can't you name it? Feng Yu is somewhat disappointed. If he is successful, the advertising time that was taken away is no longer important. He snatched the brand of his advertising time, he really heard it, called Yan Dance, is selling tape recorders.
Feng Yu's family also has such a tape recorder. Now China is almost in a ridge-and-off position, but it won't take a few years. Because of the appearance of vcd, Yan Dance will be finished!
Since it can't be named, Feng Yu still has a trick-embedded advertisement. If Yangtai can't agree, Feng Yu can only give up.
"The title is not good, then the title and the end of the film said that the exclusive sponsorship of the storm card humidifier can be? Sponsorship, advertising sponsorship. If we can't show our trademark on the stage, then we must put a humidifier in the conspicuous position on the stage. The camera must be able to shoot clearly. We can also use your program for advertising. For example, in the newspaper, we say that we exclusively sponsor the "Service for You" section. Is this all right?"
Exclusive sponsorship is actually a change of argument. Without the title quotient, the effect of exclusive sponsorship is actually the same, but it has left a piece of fig leaf for the party. What is important is the implanted advertisement that Feng Yu requested. On TV, everyone sees that there is a steaming guy in front of the host. Can you be curious? In conjunction with the advertising bombing of other time periods, this will not allow the Fengyu brand humidifier to be popular all over the country. Feng Yu has no other way!
"This... seems to be no big problem, it should be able to pass." Cheng Baojun nodded and said that his eyes had been flushed.
"There is still a condition. If the advertisement cannot be advertised in the program, it doesn't matter, but the host of "Serving for You" will help us to shoot an advertisement, and also use the "Serving for You" shooting venue, equipment. , cutting, dubbing, etc. are all used by your people, included in the overall advertising fee."
In this year, there are few domestic big stars to advertise, but the star effect of the host Shen Li, even above them, if Shen Lilai advertises the wind and rain humidifier, it has the credibility of the Yangtai, the effect will be even more it is good!
If Cheng Baojun does not agree, let Wu Zhigang continue to cheer with him! ~~Seeking collection, seeking recommendation