Chapter 1347: Indoctrination (7/10)
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Extraordinary Genius
- 穷四
- 1347 characters
- 2021-01-31 11:14:20
"Feng, can you really make money this time?" Jia Taichang still can't believe it.
"Reassure, these lawyers are all the top ones in the world. I dare not say that they are black and white, but as long as they take advantage of it, they can say it as truth! But this time, the lawyer’s fee is also spent. Not a small amount, I told them that the amount of the claim is half, to the lawyers. If you feel bad, I will give the money."
"No need to use it, how can you tell me how to make money out of it? It is not deducted from the amount of the claim." Jia Taichang is also very savvy, so that the lawyers will definitely exert all the means to make the amount of the claim higher.
And there is no reason for this money to let Feng Yu out, let alone take advantage of the price, it is the Yangtai. If it wasn’t for Feng Yu, where could they have this income?
"Jia Taichang, in order to avoid suspicion, some of the advertising time that has been replaced can be sold to others. Next year, this advertisement can give us a preferential price." Feng Yu looked at Jia Taichang.
"Ha ha ha, let's just say, let's say, tomorrow, in addition to those few prime time advertisements, you can pick other advertisements, I will give you a 15% discount!"
Feng Yu licks his mouth, and he is also very interested in opening his mouth. It’s still a generous look. I don’t know if you think you are 50% off. But think about this money is not the director of Jia, it is estimated that he is such a big power, otherwise it must be investigated.
"Yes, when you review advertisements, you should use more snacks. And if you sell advertisements, you can't just look at how much the other party is bidding. Not telling you, we want to protect our own brand. Only let them stand in the country first. The heel can only rush out of the country."
For example, domestic Japanese companies have been overwhelmed by foreign capital. The foreign-owned advertising campaign does not matter, but they have implanted a concept for the people, that is, foreign goods must be better by Chinese goods, which makes Feng Yu very I hate it.
Once this concept is deeply rooted in people's minds, especially if it has a profound impact on a generation, it is very serious. In the past life, Huaxia's daily chemical products, more than 60% of the market, were controlled by foreign companies, while Huaxia's brands and products were gradually annexed and disappeared.
This situation is actually a kind of monopoly. Feng Yu does not want this kind of thing to happen in this world. This kind of product is related to almost everyone's life, or it is better to be in the hands of oneself.
Of course, Jia Taichang also knows that the above has already begun to support Huaxia’s own brands and enterprises. Although it is not stated that it wants to boycott foreign products, it is clear that this is what it means.
If he cuts off the way for foreign products to advertise on the central bank, it can reduce the exposure of the other products, thereby supporting the domestic products and enhancing competitiveness.
"Jia Taichang, let me tell you, all the advertising costs will ultimately be paid by the consumers. You said that the money that Yangtai earned from those companies is actually earned from our people. Originally After fifteen bottles of shampoo, after advertising, it became twenty-four. This increased profit, not only earned the advertising fee, but also doubled it back."
Jia Taichang just wanted to understand that he earned a lot of advertising fees from those companies, but it seems that he really earned his own money. By the way, he also made foreigners earn more money from the hands of the Chinese.
However, Jia Taichang did not know before, after the CCTV advertised, the price of the product could be improved so much.
They get a so-called new formula, and then use the old brand, the new packaging, the price is completely different. The so-called formula upgrade, perhaps the amount of foam is a little bigger, the fragrance has increased a bit, and everyone may not be able to feel it anyway.
Many people buy this TV commercial product, which is to show each other's popularity, and think that this big brand thing must be a good thing. Are there any problems with the brands that have advertised? In fact, there are many small brands of products that are also very good, but there is no money for propaganda.
If those foreign-controlled brand propaganda channels are restricted and then promoted to these domestic brands, then the advantages will be reversed.
After everyone has formed a habit and recognized the quality of the product, there will be no more obvious misconception that "the foreign moon is more round".
"I will talk to the following people in the future. After selling advertisements, I must review the company's qualifications. Although I can't clearly say that I will not advertise them, it is very easy to secretly make them unable to win the bid."
Jia Tai looked proudly at Feng Yu. Of course, this move is also related to Feng Yu, um, some shameless, but the benefits are obvious.
Look at the two music companies, the same, Kang Shuai Fu, the initial momentum is fierce, the result suddenly disappeared the best publicity channels, and now the development is getting worse, although sales are still growing, but It has completely lost the opportunity to become the market leader, and even the top five in the Chinese market can't do it.
Just a happy haha, they have completely suppressed them. Lian Kang Shuai Fu and the most traditional instant instant noodles in the industry have also been surpassed by Le Haha. Then ranked second, is the instant noodles of the North Dacang, the third is the Huaxia Grain Group, and then there are two private enterprises, taking the pure low-cost route, a pack of instant noodles, only sell a dollar.
In the past, the enterprises of Huaxia in the past have been suppressed by death. The wine is also afraid of the deep alley, and the brand value of these companies is still decreasing.
Is the market value of the market share first, and the brand value of the seventh market share the same? Although sales have increased a bit, the growth rate has become slower and slower, and it has been easily surpassed by other brands, and the brand value has naturally decreased.
As the value of the brand is reduced, the added value of the brand is reduced, and the profit is naturally reduced.
"Jia Taichang, the revitalization of national brands, you are also a key link. Product quality improvement, with publicity, can really be a hot sale. Your contribution is also very large."
"It's still not as good as you. The Taihua Supermarket has removed those products, and the troubles are quite big. Does it have any influence on your Taihua supermarket?" Jia Taichang asked with a smile.
"Of course, there are, but it is also our opportunity. We can just set the values of our supermarkets. And we are also prepared to make claims based on their false propaganda. The market of our Taihua supermarket is also very large, this The amount of the claim will not be lower. After the network company jointly sued them, our Taihua Supermarket will also start to file a claim."
Forced to take off, it really makes many people dissatisfied, but now the public opinion on the Internet is one-sided support for China, and those who abuse the foreigner. Anyone who dares to help those foreigners say a word will be turned into a traitor!
In this way, Taihua Supermarket not only did not change its reputation, but also became a representative of the conscience enterprise, because they said that those enterprises would increase the cost to the Taihua supermarket, but they were rejected because Taihua Supermarket did not sell this. Liar enterprise products!
Three days later, the case was opened.
... (to be continued.)