Chapter 1425: Price is weapon

"Feng, no, as you expected, we are really accused."
Speaking of even wanting to be accused, Liu Chuanzhi is still a look of joy, it seems that there is no worry.
Because Feng Yu has already reminded him that the introduction of this cheap laptop and the introduction of laptops into the era of less than five hundred dollars will inevitably cause strong dissatisfaction from those manufacturers. They have great potential to unfair competition and dumping. And the charges are alleged to even think about the group.
This time, Feng Yu guessed it, and those companies were suing the group for these two crimes.
Dumping and unfair competition must be based on the fact that the group is based on lower than the cost price. In fact, even the production cost of the group is less than four hundred dollars.
Therefore, these two accusations, even if the group does not need to pay attention to it, they can throw out the evidence of production costs, they can eliminate this unwarranted accusation.
As for why not throw evidence directly now, of course, I want to continue this fermentation. This is also equivalent to a kind of propaganda for Lianxiang Group. At the same time, it can let other companies not enter the low-cost notebook market so early, so that they have enough time to completely occupy this market.
"I know. Right, make sure we are not below cost in any area?"
"No, only in some areas, because of the high cost of tariffs, transportation, publicity, etc., our profits may be less than ten dollars, but it is definitely not a discount." Liu Chuanzhi said affirmatively.
"That's it. As for the legal thing, hand it over to the professionals. The laptop itself shouldn't be so expensive. It shouldn't be a luxury, it should be like the common household appliances in people's lives. same."
"At the beginning, the mobile phone was 20,000 or 30,000 in China, and the money was not necessarily bought. The bp machine was also a few thousand at the beginning, and the same amount was very small."
"But now? The bp machine has become a history and has been eliminated. And the mobile phone from tens of thousands of pieces, to thousands of pieces, to the ultra-low price of 399 yuan for the wind and rain mobile phone, has become the majority of the people are spending The product that started."
"Now the countryside can't say it, but in the city, almost every family has a mobile phone. Some families have mobile phones, and some people have more than one mobile phone, which is better than some household appliances."
"And the computer, the desktop from tens of thousands, to 10,000, then five or six thousand, or even less than five thousand, the price is also all the way down, but the performance is turned up and down. The price of the laptop, The price cuts are not so big. Even if we think about the group, it is a pioneer in price cuts."
When Liu Chuanzhi heard this, he smiled and added: "Why not, every time we cut prices, it has caused the market to follow the trend. With every price cut, we have increased our sales and profits."
Every price cut is carefully calculated. The total sales volume has not increased, and the profit has decreased. What is the price reduction and self-harm?
Just like this cheap laptop, because of these consumers, many are not willing to buy a notebook with a price of seven or eight thousand, and even five or six thousand are not willing.
But when they found out that a laptop had a price of just over 3,000, they couldn’t help but feel tempted. These people are equivalent to new consumers and do not coincide with the original market.
Therefore, even the group can increase sales and profits at the same time, not to say blind price cuts.
Just like now, even the group's laptops have more than 10,000 yuan, seven or eight thousand, five or six thousand and so on, for different consumer groups.
The price, in the hands of the group, became a weapon, a weapon that crowded out other competitors. In the same configuration, our price is lower, so that others have to cut prices.
But even if the group's production costs are lower, the profits will not be reduced too much, and other manufacturers, especially those with low capacity and unable to reduce the cost of single products, will be slowly squeezed out.
For example, in the North American market, the sales of laptops of companies such as Muni, Her Majesty, and East have been declining. Even after the group cuts prices, companies such as Huipu and Daihe can follow the price cut, and ibm and fruit companies continue to take high-end routes. However, it has also introduced notebooks that are more expensive than civilians, but these manufacturers in the island countries have been seriously damaged.
There are also some manufacturers with insufficient strength, they have directly withdrawn from the North American market. They are the kind of products that are bought by spare parts. They belong to the last-class enterprises. However, this last-class enterprise is not worthy of price and service. Destined to be eliminated by the market.
This kind of means of using price to crowd out other competitors, the best used by China is the Grans. The world's largest microwave production and marketing company, the leader, and now their air-conditioning business is also operating this way.
The 35 percent share of the microwave oven market is for the Grans. In addition to North America and Central Asia, the Glas is the leader, and the price standards for various microwave ovens are also based on the Grand Canal.
They let the microwave oven enter the era of hundreds of pieces from the age of several thousand dollars. At the same time, the world's largest microwave oven factory is also a franchise. They also manufacture for many microwave ovens. Because of the huge output, the cost of foundry is lower than the cost of many previous brands. The lifeblood of other companies.
Now Galanz's air conditioner, they do the same.
Before the storm, the company developed a number of related technologies, and also acquired shares in technology in exchange for the shares of the company. However, Granger is indeed responsible for his own decision. Taihua Holdings is only a shareholding company and a minority shareholder.
The model of Granger was studied by many foreign companies, but it was not able to imitate success. Even thinking about the group's p business, similar to the Granger model, is also using the price of this weapon, occupying the Chinese market, and thus rushing out of the country and going to the world.
Step by step from the Chinese leader, become the leading Asian, Eastern European leader, African leader, etc. Now North America, South America, Western Europe and other regions, is their main target.
Liu Chuanzhi said at the company's conference that what Granger can do can be done even if he wants to do the same.
Even the group wants to do the same. When its scale reaches a certain level, it will be half of its own production capacity, and the price will be squeezed out.
After a few times, I have killed some of the squadrons.
Every time the price is set, it is through thorough thinking, and they want price to become a solid barrier for the industry. They were able to do it before, this time they can do the same!
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Ps: Every day, you can increase the amount of money, and you can't get more money. You can go to the Great God to spend more money. Can you use the normal currency here? The fourth child is jealous of you (.)