Chapter 1469: Dilemma
-
Extraordinary Genius
- 穷四
- 1215 characters
- 2021-01-31 11:14:41
When Intel finally announced that they had designed a new dual-core low-frequency processor, they found an embarrassing situation, that is, all PC manufacturers have already booked their orders from Chaowei Semiconductor.
Originally, Intel thought that they designed and produced better low-frequency dual-core processors, which will inevitably lead to large orders, which will also suppress Super-Semiconductor in the low-end netbook market.
But they never imagined that the market was initially saturated. Although their products perform better, all PC manufacturers seem to have negotiated the same, and have not come to order.
Those pc manufacturers can be very savvy, and now everyone is the default alliance, that is, when the netbook of Chaowei processor is not sold almost before, they will not sell Intel and this processor core netbook, otherwise it will be super How to sell the netbook with the processor as the core? Cut the price again?
If the price is lowered again, the hardware manufacturers such as Chaowei will make money according to the contract. What should they do with this PC manufacturer? Although it will not lose money, but the pre-tax profit margin is less than 3%, it is simply not worth doing.
Their brand value alone should not be so low!
How many low-frequency dual-core processors do you sell? More than 30 million!
I dare not say that this year's market is filled, but those pc manufacturers do not sell more than 80% of the inventory, they will not order Intel's processor.
They also have to adjust the market from time to time. If the market is not as big as they expected, then if anyone has more goods, they are destined to lose.
Besides, the performance of this processor is better than that of Chaowei, but the price is higher. Those who buy netbooks value the price is cheap.
Every manufacturer is desperately trying to reduce costs, and want to lower the price. Who wants to raise prices?
Besides, the 1ghz cpu is enough, why should I switch to 1.2?
They don't buy it for the time being, don't place an order, wait for them to digest the batch of super-powered cpu, and then order it. Maybe at that time, Intel's 1.2 cpu price has also come down.
When Intel was depressed, Chaowei Semiconductor was happy to smile. When all the PC manufacturers ordered this cpu from them almost, they apparently sold the cpu of the dual-core 1ghz in order to sell other models of cpu.
The strength of the offer is not too large, it also makes this cpu order increase, and also increased the sales of other products. At the first sight of those PC manufacturers, this order does not require them to pay more than the breach of contract, and it is no problem to place orders early.
Even if the order quantity is a bit large, they don't care. If the quantity is bigger, the price will be more favorable, and their cost will be reduced. Even if there is a little slow-moving, they can also be dealt with as an activity. Instead, they can use these products to attract consumers.
This is also intentional, and it is a normal means of commercial competition. Give some reasonable preferential conditions and hold the customer in hand. When competitors produced better products, they found that the market was temporarily saturated.
The orders of Chaowei are already at the end of the year. How can those PC manufacturers go to Intel to place new orders?
If the performance of the cpu is very good, it doesn't matter if it is more, but this kind of cpu is only suitable for this low-cost netbook, and other products are not used.
The prestige of this move, let Intel fall into the embarrassing situation that this product is designed, but can not be sold.
However, Chaowei Semiconductor is still determined to look down on Intel. Intel quickly announced that their new low-frequency dual-core cpu has been reduced in price. When an order has not been sold, the price will be reduced!
Even if the price is low, the profit is low, and even don't make money, Intel also recognizes it. They can't watch Chaowei Semiconductor grow bigger, they want to make sure they are the leader in processor.
As long as the market share is guaranteed, then Intel will continue to be loved by consumers, even if it is because of the habit of love.
In this way, they can reduce the market share of Chaowei Semiconductor, reduce the sales and profits of the other party, and thus reduce the speed of research and development of the other products.
When Feng Yu felt that this was a little difficult, Superwey said that he didn't have to worry about it. They once again told Intel that the reason was dumping and unfair competition.
They say that Intel sells new products, counts R&D costs and production costs, and sells at current prices, which means losing money. This is the obvious dumping behavior!
Superwealth and Intel are too familiar with each other. The cost of both sides can be measured. Integrity and of course there is no discount to sell, Chaowei is to find some trouble for Intel.
Just like SuperSpeed's Athlon dual-core sale at this time is much better than the Intel, and Intel is not looking for an excuse to sue the Superwealth.
Now the impression that Chaowei gives consumers and PC manufacturers is better than Intel on dual-core processors. And Intel does not object, dual-core or even multi-core is the future direction of cpu development.
So many software at this time have optimized the dual core. At this point, Chaowei took advantage of it.
Chaowei also increased publicity at this point and constantly said its own advantages. Now that Intel wants to surpass Chaowei in this respect, Chaowei certainly cannot agree.
These competitive ways, Feng Yu is not very good at it, there are too many doorways inside. Chaowei also said that this can only slow down the sales of Intel products, but in the end they still have to make a better performance cpu in order to truly win.
They are now designing a low-voltage cpu, using a more advanced product architecture. After this product is made, then on the net of the netbook, Intel will be defeated.
Netbooks have high requirements for low energy consumption, and Chaowei intends to do its best. And also on the product head, shrink again. Even if the group wants the new netbook to be thinner and lighter, they naturally have to design the product according to the customer's requirements.
The current netbook, in Feng Yu's view, is still not doing well enough, the performance is awkward, Feng Yu's netbook before reborn is much better than the current one, and it is lighter and thinner, especially in terms of price. Below 1,000 yuan rmb, then the production cost is almost one hundred dollars.
Now, the cost is still more than three hundred dollars, so Feng Yu said that there is still much room for improvement.
There are requirements for hardware parts manufacturers, software vendors and manufacturers. Only by working together can they control costs to such a low level.
However, some people say that the netbook of less than a thousand dollars in the past life is a tablet with a keyboard, which is not really a real notebook.
However, Feng Yu himself pays more attention to the development of the tablet, which is one of the explosions of future sales.
... (to be continued.)