Chapter 1564: Online games can also be embedded in advertising

"Feng total, as expected, this week, Legend 3 once again ushered in a recharge, more than the previous month's recharge, and there have been a lot of big recharge." Mei Yiqing, head of the game department Excited to say.
"I just give you a different kind of game. If you want to make money for free games, you need to let more people recharge. If you want to try to stimulate them to recharge, if you don't spend money, what do we earn? Also, inside the game. There can also be ads, so be sure to pay attention."
Feng Yu, the local recharge method, is a rhythm with a rhythm.
"There are advertisements in the game? How do you get this?" Mei Zhiqing stunned.
If the website that the game downloads has an advertisement, or if the client has an advertisement, this is clear. But there are advertisements in the game, this has not been heard.
"Simply give you an example. Just say this game, there is a dart system, right?"
"Yeah, players can mail each other's shopping items, we charge a certain fee. This is a Chinese martial arts online game, the Escort is still very popular. And there is a mount system, riding speed will be much faster, ah, There are also carriages and boats."
"This dart board, why can't it be called the wind and rain board? The door of the board can also have a big flag, the top eight characters: the wind and rain board, the wind and rain!"
Mei Zhiqing’s eyes are not so good, and it may make many people feel very interesting. This wind and rain board, alluding to wind and rain logistics? Advertising words, it seems to be the wind and rain logistics.
"In this case, we can let the wind and rain logistics give us an advertising fee. They don't do it. Isn't there any wind or something? There is a mount system. Since there is a carriage, then there can't be a LOGO on the carriage. Print it on Songjiang. Car LOGO, Songjiang car will not give advertising fees?"
"Our game has so many players. Every day at the peak time, there are hundreds of thousands of players online. This kind of advertisement is not particularly strong, but it is not weak. If they charge some advertising fees, they will not agree?"
Mei Zhiqing quickly took notes, and Feng was Feng Zong. This idea of ​​making money can be easily imagined. There are so many people in their company that no one thinks about this.
As long as it doesn't violate the rules, then why can't there be advertisements in the game? Just let the technician make a patch and change the look.
"And, you found no, what is the core of our online games?"
core? Isn't that a game?
"Although we are games, the core selling points of the game are different. The most important point is that it is fun, you can forget the time, sleep and forget to eat!"
Mei Zhiqing suddenly realized, isn't that the case?
"The best piece, you will laugh for the first time, the second time, the third time will laugh, but dozens of times, hundreds of times, even if you can recite the lines, will you still laugh?"
"The game is the same. When the fun is reduced, how do you catch the player?"
Mei Zhiqing's answer: "Develop new maps and add new equipment?"
Feng Yu nodded. "You are right, but not enough. Not only these, but also other points. For example, let them regard the game as a habit, go online at a fixed time every day, and the fixed team plays BOOS. Even people who play games together can become friends in reality."
"There is what you said, there are always some new gameplay launches that will make them want to stop. Regularly give back some rebates to attract those players to stay."
"Don't think that many of our games are just making money from paying players, but if there are no free players, then the number of players will be much less, and those paying players will not have the feeling of bullying. Why do they pay, they don't want to play. More fun? In online games, PK is what most people like."
"Paid games have the advantage of paid games, and that is more balanced. Everyone needs to improve their character attributes by operation, luck and time."
"But now many people don't have so much time on the Internet, and even the country has called for it to prevent addicted games. In this regard, we have also responded by launching anti-addiction patches, and the time to log in every day is limited."
"At this time, the professional players have become more and more, they rely on better technology, set up a gold group, relying on selling game coins and equipment, or bring people to make a copy to make money."
"In fact, the emergence of such people is also a good thing for our game industry, attracting more players to enter our game."
"In the future, we will launch more free games, gradually cancel the card, or use the game currency to offset the card fee. As I said, no money, you can make money. With more players, our advertising costs The price will be higher, we will not lose."
"A game, the most important thing is to have players, there are many players. Our game, but also for different players, such as the network version of the Q version of the Westward game developed by the network billion, is very popular with female players, but also attracted A lot of children."
"But similar to the legendary, Warcraft and other games, more people are still playing above the middle school students, and even many are office workers."
"There is also a cross-fire line that attracts some enthusiasts of firearms. Their mode of resurrection in an instant makes many players who have previously had a particularly bad level like it. You don't have to go up every time to die, you can only watch others play."

Running karts attracts players who like racing, and not just male players, but many female players also like this game.

"So the positioning of different games is different, and the audience that can be attracted is naturally different. When it comes to running karts, you should know that many cars are advertising to car companies? With their brands and trademarks, they have to give us money."
Although many gamers don't have much money, when they have money, they want to buy a car, they will probably choose the brand with the deepest impression. Therefore, advertising in the game is not ineffective.
"So it doesn't matter whether a game is charged or not. In many games, we should think of ways to provide benefits to free players and encourage them to continue playing. Some people say that ordinary players are completely serving RMB players, RMB players. It’s important, I don’t agree with this point of view.

"Of course, many games are now relying on RMB players to make profits. I also said that you have neglected some other ways to make money. And there is no huge player base, where are so many RMB players? Those free players. And also our potential VIP customers."
"Remember, the player is always the first productivity of the game, to be player-centric, to keep up with the times. Various surveys must be carried out, to know what players like to play, what kind of games do you most want? Appear. Respect every suggestion and opinion of the player, even if the game content is adjusted, then we will be invincible forever!"
"Right, remember to put advertisements in the game." Feng Yu reminded me.
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