Chapter 1723: IPHONE big price cuts

Everyone understands Feng Yu’s plan, which is to let other companies take the wrong path.
In this way, the product research and development of other companies will fall behind a lot, and a lot of research and development costs will be wasted. So that wind and rain electronics can lead a big step, even leading a position, so that other companies can only follow their footsteps.
In this way, the same purpose that other directors expect to open the grade can be achieved, and it will be even easier.
It is no wonder that Mr. Feng told them that product design must be the top priority of wireless network technology. The original purpose is here.
Feng Yu explained this time, and other people have no opinion. They can also see the great benefits of doing so.
Although Feng Yu said that there is no need to do any work report, but others are still focused on things and said something. Feng Yu is just listening, giving those people a certainty in their work, or giving a little advice.
For example, even the software home of Yinshan is based on the software developed by Yinshan, combined with software developed by several software companies, and established a network service base that provides software downloads.
Of course, some of the software is for a fee, and some are free. But most of them are based on the operating system developed by Yinshan, but there are also software based on other operating systems.
Software can create more profit than hardware. Because the cost of software is lower, the cost of research and development may not be the same as hardware, but the cost of production?
The software says that it is a line of code, but the hardware needs too much, material, manpower, material resources, etc. Once the hardware fails, the cost is wasted more than the software.
A software company with 500 core engineers is enough, such as a fruit company. But a hardware company has a huge number of employees. It is only 10,000 or even more than 100,000 people on the factory side.
This is why ibm's focus has shifted from hardware to software, and profits have not decreased. At that time, they were the bosses of the hardware industry.
Software charges download, this is not an innovation, but even wants Yinshan to merge some small websites together, and sell the products of small software design and development companies to their platforms, so that the popularity of this platform Rise.
Many people say that mainstream software products can be found on this platform. Some of the more niche software can still be found on this platform.
Some people even said that if you want to find software for any function, then it is better to search this platform, it is more convenient than going to the electronics city store, the price is similar.
There are also shortcomings, that is, after you download and install, once the system is reinstalled, the software may have to be re-purchased. After all, the activation code for this software download and installation can only be used once. In the electronic city, but there is a cracked version of the disc, you can install it repeatedly.
On the other side of the Electronic City, after the non-stop anti-piracy version, this product is not very good to buy, but it is not absolutely impossible to buy. But not only in China, but in the world, this kind of piracy is all there, even in the countries of rice and islands where copyright protection is said to be excellent.
This software download base ~ ground, relying on the brand and reputation of Yinshan, the current operation is not bad, and has signed cooperation agreements with a number of domestic and foreign software companies. The cost of the download, the software development company, but to be divided with the platform.
This software park Feng Yu is very optimistic, whether it is Microsoft or fruit companies, do not have such products. The software sales of the former fruit company, this kind of download base is also indispensable, bringing a lot of profits to the fruit company every year.
Moreover, many products can selectively install functional software according to the user's own needs, thereby avoiding a large amount of software in the product that the user does not need at all.
This model has certain advantages for the sales of mobile phones, computers and other products, and can also increase the sales of software, and also has a certain promotion effect on the brand of the company, and it is more than one.
Even when Yinshan wanted to do this, Feng Yu first agreed. Lack of money? It doesn't matter, shareholders take money to pay for it.
At the beginning of the first capital injection, but also lack of money, then even if it is a loan, or the issuance of stock funds, it is OK, anyway, this must be bigger and stronger.
This is like aiwa's mp3 download site, mp3 player makes money, but music downloads can make a lot of money, and the combination of the two, the effect is better.
This time the temporary board of directors ended, Feng Yu was leisurely for a few days. Ralph also heard the news, the fruit company also got a software download site, the investment is not low.
All the software, either based on the fruit company's system or the other system-based application software developed by the fruit company, is very similar to the software park of Yinshan. It can even be said to be exactly the same.
However, this website is not as popular as it was in the past, because there is already a software park in which Yinshan is in the forefront. However, this business can also bring great attention to the fruit company, and even the future will certainly bring a lot of profits.
At the same time, this business has brought a trouble, that is, the construction of this website, the investment is very huge. Internet companies burn money, which is well known.
The fruit company was originally due to the bad economic situation this year and the profit fell. As a result, the new products iphone and itouch can not be said to be general, but very poor.
This has caused problems in the cash flow of the fruit company, but the number of employees is not much, but there is an urgent need for cash to ease the financial difficulties.
So the fruit company decided to process the inventory first. Among them, the two largest new products are iphone and itouch.
How to deal with it, can only use one way, price reduction promotion.
This is a way of no way, and the price cuts of both products have reached 40%, which is guaranteed to be sold. It can be seen how high their profits were before their products.
After the decision was announced, the consumers who bought the new products did not do it. We bought it in less than two months, and you cut the price by 40%.
Fruit companies have to carry out crisis public relations, they promised to the previous users, will give a hundred dollars of software downloads, that is, the fruit company's software download site consumption, you can erase the $ 100 bill.
It seems to give consumers a discount, but it is actually a promotion for their software download site. This practice was poked by Ralph unceremoniously.
Other companies also took the opportunity to step on the ground and began to blame the fruit company's practices, accusing them of fooling consumers.
The fruit company is caught in a public opinion storm.
... (to be continued.)