Chapter 427: Death endorsement (request for a ticket)
-
Extraordinary Genius
- 穷四
- 1372 characters
- 2021-01-31 11:11:00
After the launch of the bully super learning machine, although the price is cheaper than the Aihua learning machine, the response has not broken the imagination of Yongping.
Then, Broken Yongping put forward his advertising idea of
Clap Song
, and Feng Yu immediately adjusted the two advertising time slots for him.
"You take one shot, the little bully out of the learning machine..."
The celebrity clap song, which was called the classic ad case in the past, failed to continue the magic of the past. The past generation of bully is to fill the gap in the market, there is no competitor on the learning machine.
And this world is different, Aihua learning machine first listed for a month, and the first month, the density of advertising is very large, eight ads per day, no company, any brand can be comparable.
Although the bully super learning machine was introduced to the market, Feng Yu adjusted the advertisement, but the sales of the Aihua learning machine was better than the bully super learning machine.
Broken Yongping analyzed it, it should be the reason for no celebrity endorsement. If you find a big star to do endorsement, then sales will definitely go up. Nowadays, the well-known stars are not too many. Among them, he thinks that the most famous, even the world is famous, is Fang Long.
Broken Yongping thought about it, called Feng Yu, and Feng Yu said, I would like to ask Fang Long to endorse the super fighter of the bully!
Feng Yu was scared and almost threw the phone. Who are you going to endorse? Fang Long?
My grass, Fang Long's past life is called the brand endorsement killer. He spoke on what brand, what brand went wrong, and even after the business world circulated a sentence, there is a corporate death, called "Fang Long endorsement"!
Endorsement of the bully learning machine, the bully collapsed; endorsement love more VCD, love more boss in prison, the company closed down; endorsement of the brilliant cola, the huanghuang cola brand disappeared; endorsement Kaidi car, the country sold more than 900 The brand disappeared; the endorsement of Bawang shampoo, the results proved that Bawang shampoo caused cancer; endorsement missed dumplings, missed dumplings were found to contain bacteria and was removed; endorsement of the island country Mitsubishi Motors, the result of a recall door incident...
The first one in the past life is the little bully! Therefore, Feng Yuyi heard that Yongping wanted to ask Fang Long to endorse, and he felt the blood vessels on his forehead violently.
"Feng Zong, Fang Long is the hottest Chinese star in the country, all over Asia, and even the whole world. Please ask him to speak for him. Whether it is domestic or export sales, he can play the star highlight effect. I called and consulted. In the two decades, including commercials and print ads, the other party asked for five million RMB, and I talked about 4.5 million."
Forty-five thousand, two years, this price is actually very cheap. Compared to the influence of Fang Long, even if it is only Asia, the price is also worth the price. However, at this time, Fang Long rarely came to the mainland. After all, Xiangjiang has not yet returned. He has not attended any commercial activities in the Mainland. The commercial value has not yet been fully developed.
His offer to the bully may also be a temptation to test his business value in the Mainland.
To say that Fang Long’s death is endorsed, in fact, some people have said before, this is because the reputation of Fang Long is too great. After Fang Long’s endorsement, product sales will skyrocket. Everyone likes big stars, and because of their trust in big stars, they buy products that he endorses. The skyrocketing sales volume has brought about the inability to keep up with production capacity, blind expansion, management negligence, and sales chaos. There is also no product itself, but blindly trust the reputation of Fang Long.
The most important point is that there is nothing wrong with the tree, but because of the endorsement of Fang Long, the degree of attention has surged, and a little thing has been said to be a big event. Of course, there are also results that competitors deliberately promote.
If Broken Yongping invited Fang Long to endorse, then first of all, I have to guarantee that the management of the little bully will not cause too much problems. In fact, this is not too worrying. The former Xiaobawang Company, which has many state-owned enterprise cadres dispatched by the government, is said to have very unclear accounts.
Now that the company has completed the restructuring and become a shareholding system, and there are several administrative personnel stationed by Fuguang, and there are not so many people who are arrogant, there should be no big problems.
The only thing that worried Feng Yu was that the production capacity of Xiaobawang could not keep up. And please ask other factories for OEM work. If the quality is not qualified, the impact will be great.
At this time, there were many factories producing electronic products at this time. The former Xiaobawang was looking for other factories to OEM, and then the quality problems that appeared, eventually went bankrupt.
Feng Yu is considering whether to directly merge some small factories and improve the production capacity of Xiao Bawang. Self-management is always more reassuring than OEM.
"I have never said this with you. Does he agree?" Feng Yu had some headaches.
"I told the general manager, Fu Zong said to ask your opinion." Fu Guangzheng actually feels that Fang Long can speak forever, and the 4.5 million endorsement fee is much cheaper than the price of Fang Long in Xiangjiang.
But Fu Guang is aware of Feng Yu's magic. Feng Yu seems to choose a spokesperson, and he has a better vision than others. It is said that the leafless fan and humidifier in Europe and the United States, the first two signed, but accounted for a big bargain.
Therefore, although he feels that Fang Long is very good, he does not have a promise. In case Feng Yu has a more valuable choice?
"Don't always, you have considered it. Now, the factory of Xiaobawang not only produces the super-learning machine of Xiaobawang, but also produces the Aihua learning machine. Now the sales volume is basically the same as the output, and after the endorsement of Fanglong, Wan How can a small bully’s sales skyrocket and capacity not keep up?
"We have a lot of electronics factories near us. We can find someone else to work for you."
Sure enough, it is still the old road.
"Whether it is possible to merge some electronics factories and find someone to work for a job, it is better to manage them better. In this case, you should consult with the general manager and come up with a solution."
Nima, looking for a room to endorse, you can never find someone to work for!
Broken Yongping and Fu Guangzheng discussed it a bit. It is no problem to acquire a small factory with the existing funds of Xiaobawang, but it is more difficult to acquire two factories. However, it is also possible to adopt the old method before, not only to receive the funds of the dealer, but also use the money to purchase the factory, and the products produced are sold to the dealers. There is not enough money, and it can also press the material, even the workers’ wages.
Pressure workers' wages? This point is paid in line with Feng Yu, no! The price of materials and dealers can be pressed, and even loans can be made, but the wages of workers cannot be suppressed!
After the two men discussed it, they contacted Feng Yu, and Feng Yu also agreed to pay the light. The loan, the production capacity of the bully must be expanded.
In the past two years, China's economic growth has continued to maintain high speed, people's income is getting higher and higher, and the sales of learning machines will be getting better and better. Together with the words of Fang Long, sales will definitely be better.
Just as the learning machine market became hotter, the factory of the wind and rain VCD was also built and trial production began. Feng Yu has no time to see, he wants to take the final exam...