Chapter 668: Hot drink competition

Feng Yu tasted a cup of fruit that was developed by Le Haha, which is hot orange juice. The taste, it can't be said to be good or bad, sour and sweet, similar to the previous Feng Yu drinking, there should be people like it.
But Feng Yu is not satisfied, how does this taste compete with Gao Legao? If the target is set on the rising sun tea, it is too low. To compete, we must compete with the best, and the competition with the poor has a meaning.
What is the best-selling hot drink in China? Not tea and coffee, but it is definitely not high music, but milk tea!
More famous is the beauty and fragrance, both of which are milk teas that are only available after the new century. Now, at least there is no such cup of instant milk tea.
The advantages of milk tea are completely different from that of Gao Lego. The product positioning of Gao Lego is nutritious and delicious. And milk tea is delicious. Or later, there are coffee and chocolate additions, and some refreshing anti-hungry effects.
"Qingxian, this fruit is delicious, you have also found a lot of people to do experiments, this can only be defined as children's drinks, adults rarely love to drink?" Feng Yu asked.
Zong Qingxian frowned. "Yes, the children like it very much. The adults say it is too sweet. But after the little sugar, the children don't like it. They can't find a balance. They can't always let people drink this. Going to sugar inside?"
Feng Yu wants to tell him that this is not impossible. In many drinks in the future, there is a small package of sugar bags. It’s just that Panzhen is such a big package. If you get a sugar bag, it’s really troublesome.

Based on the children's market, after all, our brand is more competitive in the children's market. It can be more than just orange juice, but also pineapple, apple, etc. You can study it even if you Sales are not very good, and we can enrich our product range and avoid competitors."
Zong Qingxian nodded: "Already people are doing it, orange juice is the easiest to make. And everyone used to drink orange juice, this has a certain market base. Can rely on this alone, we seem to compete but high Lego. After the health care products industry was suppressed, the nutrition products took the opportunity to rise. Gao Legao is a nutritious drink, and it has a lot of mass base. It is also considered as an imported product, and it is also advertised on the CCTV. It is difficult for us to compete. Over."
"Have you ever thought about it. Also produced a similar product, which in turn defeated Gao Lega?" Feng Yu asked.

You mean that we also produce this kind of chocolate milk powder? This technology is not difficult, the palatability is not as good as others, and the nutrients are difficult to control. Gao Lego is doing this kind of product, we are not even the brand. What advantage?" Zong Qingxian frowned.
He didn't think about it, but it was too difficult, unless the crazy advertising campaign was used, but the cost was too high. Once it failed, the loss would not be small. There is that money. It is better to continue to promote yoghurt drinks and tea drinks, which can have many competitors to grab the market with Le Haha.
"Have you been to Baodao to inspect the market? Have you seen the pearl milk tea over there?" Pearl milk tea has appeared for three months, and it has swept the whole treasure island. Should Zong Qingxian drink it?
"Pearl milk tea, I have drunk, what happened?"
"Then, what do you think about the taste of the milk tea?"
"Alright, I can't say good or bad, I don't like it very much, but I like a lot of people. Feng always means. We produce this pearl milk tea?"
"Do you think it is not good? The technology of this product is not particularly difficult? There are even ready-made formulas, we only need to buy it, we can also study and match ourselves. Make new flavors."
At this time, the milk tea already has tea powder, but it is not reconciled, but separate. It needs service personnel to make a proportional allocation and brew it to the guests.
And Lehaha has to do it, just mix it proportionally. Packed together, even raw materials can be purchased directly, without the need to produce.
Including the pearls or coconuts in the milk tea, you can directly purchase, even find someone else's OEM, and then put on the Lehaha logo, it is too simple.
"This, it seems, but this taste, can mainlanders like it?" Zong Qingxian hesitated.
"Don't try it, how do you know that you don't like it? The taste of this milk tea is just a word, incense, people want to drink it. Even if the mainland can't sell it, you can export it, sell it to Baodao, Xiangjiang, etc. The ground is also very good. Moreover, this can launch a product that competes with Gao Legao, such as chocolate-flavored milk tea."
"Chocolate-flavored milk tea, is that still milk tea?"
"Don't worry about it, if anyone likes it, then it will succeed. Is there coffee? Have you ever drunk? A drink that Westerners like very much. Currently in the coastal areas and some more developed cities, there are already cafes, and the price is expensive. Outrageous, but the cost is low, it is for those who want to experience the foreigner's drink. We can also satisfy these people's desires, and launch a coffee-flavored milk tea."
Zong Qingxian's face is tangled, and I always feel that Feng Yu said that these are not reliable. The traditional pearl milk tea can really be done, just like Feng Yu said, the mainland can not sell, can also be exported to Baodao and other places, will not lose.
But milk tea is mixed with chocolate, coffee, etc. Isn't it like four? Some people like it?
Zong Qingxian is still not bold enough. When Feng Yu remembers his previous life, Lehaha was very bold in launching drinks. For example, coffee cola, such as beer tea, such as Gevas, is not all criticized by many people, but the same as making money.
"Well, Feng, I will go back and find someone to try. But our factory has not enough capacity. Although we have been working hard to expand the factory and expand the production line, we have never done this kind of products before. There are no ready-made production lines. Use, this investment is not small."
"The location can choose the west, have you heard the glory career?"
"Glorious cause, I really heard this, you mean, we have to join?" Someone invited Zong Qingxian, but was rejected by Zong Qingxian, because Zong Qingxian was not prepared to expand the factory too much.

Why not? It can do good things and improve the human value of our brand. Moreover, the factories there are mainly producing such powdery packaging products. There is no need to worry about transportation. Slower, slower, anyway, long shelf life. It is also not easy to damage. Moreover, the cost of labor and land on the other side is very low. If we count, we will not lose much. More importantly, we can get the favor of the above leaders. You don't want to be called a conscience entrepreneur?

"Well, let me go back and study. If you can, then Lehaha also joins the glorious cause and contributes to the country."
"That's right, then I wish you success."
Zong Qingxian hesitated and asked: "Feng, this kind of match, really anyone would like it?"
Feng Yu "..." You still don't believe it! (To be continued.)
Ps: First, thanks to the soy sauce bottle small mouse, 0o projection o0, wind eagle beast, 卍里雪飘, ssq6969 and other book friends' monthly pass, thank you. There is still behind