Chapter 722: Merger (request for a ticket)

Zhang Ruiqiang quickly made a decision. It is not that he is more determined than Xu Shu~, but the population of Bingcheng accounts for about 26% of Longjiang, but the tax revenue accounts for 43%. the above!
In other words, some things that Ice City can do, the entire Longjiang may not be able to do. ←, especially the Ice City is still a single-listed city, with a large part of autonomy, many things can be decided individually, without being restricted by the province.
Feng Yu said that letting companies raise their wages to reduce the resistance of employees, and then they can quickly implement social insurance contributions. This method can be done by Ice City.
Even even if corporate insurance and social insurance are in line, Bingcheng has enough strength to complete it. After all, the industrial recovery of Ice City far exceeds everyone's expectations, and even in some respects, it has already led the country.
For example, Bingcheng Machinery Co., Ltd., such as Bingcheng Pharmaceutical Group, such as ice-flying factories, such as motor factories, and even light industry such as textile mills, are also developing very well.
There are also other aspects, the speed of the development of the ice city is very fast, and the funds are sufficient.
Can make a book ~ remember but can not make such a decision, Longjiang has a lot of poor places, there are many companies are not very good development, say serious, that is half dead.
Those enterprises themselves do not pay a lot of taxes. If Feng Yu’s method is adopted to allow those enterprises to raise wages for employees to stabilize the employees’ mood and implement the social insurance system, then new problems will come. The tax paid will be greatly reduced, so is there any money in the province to do other things?
Is it successful to implement a system that makes other work impossible?
The best way is to raise the economic level of the entire province. Everyone earns more money, and this can be understood. But this thing is simple to say, but it is very difficult to operate.
When the two were contemplating, Feng Yu was drinking tea easily and told them too much. The mouth is still a little dry.
Zhang Ruiqiang looked at Xu Shu~ remembered the tangled look, did not know how to persuade, but suddenly saw, Feng Yu leisurely look like. This is what I think, this topic is proposed by Feng Yu, so to say, this kid has a solution?
Your kid has a way to say it earlier. Deliberately let us feel bad, right?
Zhang Ruiqiang cleared his throat and reminded Feng Yu that he could stop it!
"Feng Yu, since you said so, do you have a solution?"
"Yes, to improve the income of those companies, it is not enough to raise wages for those employees?"
This tm also used you to say, I asked the specific method, how to improve those corporate income!
Seeing the expression of Lao Zhang’s desperate restraint, Feng Yu said slowly:
Is it a solution? It’s not too difficult, but I don’t know if Xu Shu~ can be successful. This is very offensive, especially easy. Cause conflicts between those cities and cities."
Xu Shu ~ remember frowning and looking at Feng Yu: "I am not afraid of offending people. I can't make everyone satisfied with anything. As long as this is good for the people, it is enough. But you said the city. Will contradict, what does this mean?"
To improve the income of those companies, those cities should be happy. The income of their place has also increased. They can do more things, and they can also make political achievements. Why should they resist?
Feng Yu did not say it directly. Instead, I asked a question: "Xu Shu ~ remember, you think that my company's products, why the profits are not low, but consumers still recognize?"
Xu Shu~ remembered: "Is it because the product quality is good? Or is it because the appearance is novel? Or is the advertising done well?"

These are all. For example, our humidifiers and leafless fans, our appearance is no longer new, and the quality of our products has been caught up by other brands. The advertising fever has also decreased, and our products are still sold. Better than others, the price is still higher than them, why is this?" Feng Yu continued to ask.
Zhang Ruiqiang spit out two words from his mouth at this time: "Brand!"
Feng Yu cast a grateful look to Zhang Ruiqiang: "Yes, it is the brand effect! I briefly explain that the brand effect is a continuation of corporate value, that is, the brand, the benefits brought by this product and influences."
Seeing Xu Shu ~ remember still do not understand, Feng Yu thought about it, gave an example: "The same product, if I put an imported label, even if the price is 10% higher, even percent Twenty or more, there will still be many people who want to buy, because in their impression, imported products are better than domestic ones. Besides, there are more than one ice farming machinery company producing agricultural machinery, but the same rotary tillage, why The price of Bingcheng Machinery Co., Ltd. is higher than that of other companies? Is it better to sell? In fact, the quality of some products is not much different."

This is the brand effect, because consumers recognize our brand, know that we are a nationally renowned brand, know that our technology is the national leader, know that our after-sales service is better. It is also roast duck, why is Quanjude more expensive than the cheap square? In fact, the brand of cheap square is older than Quanjude, but because Quanjude went to the state banquet, many people don’t even know that the cheap square is also a roast duck. Even if they see roast duck on the menu in the cheap square, they also It is not necessary to go back, but to the people of Quanjude, there is almost no roast duck. In short, the brand is also an important value. In accounting, it is called intangible assets, and there are no non-monetary assets in kind."
Fortunately, Feng Yu has learned this knowledge, otherwise it is not very good to explain. Feng Yu gave an example, and also said some economic terms, and gave Xu Shu ~ to talk about it. Xu Shu ~ remember this age, who has learned this, but although he does not quite understand the professional terms that Feng Yu said, Feng Yu cited examples, he understood.
At the same time, he still sighed in his heart, Feng Yu can have today, it is not accidental, look at people's knowledge, I have never heard of it before. His subordinates and aides, many of whom are experts in economics, who know the knowledge and can be more esoteric.
It is a pity that they know that Xu Shu~ can't understand, so they don't say it at all. Today, Xu Shu ~ remember to listen to Feng Yu's words, it was so stunned!
"What do you mean, we should let those companies run brands? So what should we start with, do advertising first?" Xu Shu ~ remembered humbly.

Re-operating the brand? It’s too much trouble, and time is too late. We have a big brand that we have now. Why not use it directly?

"What is the meaning of a ready-made big brand?"
Feng Yu smiled and said a Xu Shu ~ remember, Zhang Ruiqiang is no stranger, and even often mentioned the word: "Merge!" (to be continued.)
Ps: First, thank you for the bookmates 1210203136868, the cow class, the fan z731, the bird big, the z heart language and other book friends, thank you, there are still