Chapter 106: Ideas of the whole industry chain

After leaving Jiangchuan TV Station, Meng Lang had just returned to the company, and Ma Teng hurriedly approached him again.
"President Meng! We were scolded!"
Scolded?
Meng Lang touched his head and replied: "Isn't that common? No one scolds it, is it strange?"
"not like this……"
After Ma Teng explained, Meng Lang realized that he was really scolded this time, and he was written into a book...
Oh no! Written into a fairy tale!
A well-known children's book writer wrote a very ironic fairy tale article in his new book Bedtime Story to criticize Meng Lang and Pengda Group.
Scold him for cheating money?
No no no! This writer was widowed in his early years and had no son and a half under his knees. He did not spend money on toys and would naturally not scold Meng Lang for making money.
He scolded Pengda toys for harming people!
Ma Teng bought a copy of Bedtime Story and handed it to Meng Lang.
Meng Lang took it and turned to page 28 according to Ma Teng's instructions, and saw a fairy tale called "Mr. Rabbit".
This story is about the industrious and capable Mr. Rabbit picking up a shiny mirror while working. Strange images are constantly appearing in the mirror. Someone is playing with a weird-looking ball. It is fun to hang it on a rope.
Mr. Rabbit made the same ball and played it every day. He stopped pulling weeds from the field. Weeds gradually grew in the field...
Later, a spinning top appeared in the mirror!
Mr. Rabbit made another spinning top and launched it to rotate according to the method in the mirror. The radish sprouts that could not be watered gradually withered...
Winter is here!
Mr. Rabbit is addicted to having fun, but forgot to take care of the radishes in the field. This winter, he has no food to eat.
Just when he was about to starve to death, the squirrel came to visit him holding the dried fruit.
After learning the reason for everything, Squirrel smashed the mirror and educates Mr. Rabbit: "The industry is good at diligence but waste is at play! You are addicted to having fun, but forgot to fill your stomach, you deserve it!"
Meng Lang was silly after watching.
Literati's pen, murderous knife!
It is said that the hearts of selling toys are dirty, but the hearts of writing books are also dirty!
"Can we sue him?!"
"It doesn't seem to work!"
Ma Teng reluctantly said: "This guy is very thief. Although everyone knows that he wrote about tops and yo-yos, we can't come up with substantive evidence. He wrote too general..."
Excessive! That's too much!
Meng Lang was so angry that he made so many toys, why should he catch him?
You are good at diligence and playfulness. Everyone can say this preaching big story, but children are instinctive to play. Can this be given to toy dealers?
"How is the situation now?"
Ma Teng thought for a while and replied: "It's pretty good. His book has a low circulation. I also suddenly thought of buying a book for my son and saw it..."
This is almost the same.
Meng Lang flipped the Bedtime Story in his hand, and based on the information on the cover of the book, he called the publisher.
After a while, Meng Lang hung up the phone and turned from worry to joy.
"Quack! Fight to the street!"
First printed 50,000 copies, only a few hundred copies have been sold! Do you still scold him just like that?
As for why the publishing house would tell him such confidential information, that is naturally the unique charm of Meng Tsai's "approaching hundreds of millions of people".
Meng Lang contacted the behind-the-scenes boss of the publishing house and bought this small, half-dead publishing house at a premium of 20%.
The other party is happy!
Entering the Internet age, the publishing industry has suffered heavy losses. Buying a house and waiting for appreciation is better than publishing.
The boss wanted to sell the publishing house a long time ago, but nobody wanted to take it. Finally, a Meng Tsai popped up, it was naturally overjoyed.
The decision to acquire the publishing house was not an impulse of Meng Lang.
On the one hand, he needs to fight back against the children's book writer, on the other hand, publishing derivative works is indeed very promising.
Pengda Group has done projects such as Yo-Yo Magazine, Top Book, etc., and the income is quite considerable.
Children are very capable of accepting such derivatives!
Thinking of this, he asked Ma Teng, "You said we are publishing derivatives, what should we do?"
"One after another comic!"
Ma Teng blurted out.
? Comics?
Meng Lang's eyes lit up, and he couldn't help admiring Ma Teng's eyes.
You deserve to be a talented person in the Internet. This vision is truly amazing!
In Pengda's IP camp, these two contents are the most suitable for publishing derivatives!
Let’s do it first. Write all things like "Youyou Monsters vs. Gyro Warriors", "Magic Fairies vs. Bakugan Boys", "The Alienated Girls in the Kingdom of Light" and so on. Sales don’t matter, as long as you write a complete story.
Go back and ask a few squeaking painters to draw cartoons based on them.
After the comics came out, an animation studio was incorporated into TV animation.
After the TV animation comes out, you can start the harvest mode, and the derivative products will be released continuously, and by the way, the live TV series will be adapted!
After the live-action TV series went live, the "big movie" project was launched...
This is the entire industry chain!
"Okay! Well said!"
Meng Lang clapped his hands to congratulate Ma Teng. It turned out to be the talent he discovered by himself, and it did not disappoint him.
Unexpectedly, when he acquired a publishing house, he achieved the "full industry chain" achievement by mistake!
Oh no!
There is still an animation company!
But animation companies, there are a lot of ready-made in the industry, you can buy a ready-made one for a few dollars.
"President Meng, if I do, I have an idea..."
Ma Teng thought: "Now there are a lot of IPs for network adaptation of film and television dramas, so why don't we also open a website for adaptation to IP!"
"This works?"
Although Meng Lang didn't know much about online reading, he knew that the survival of the Internet depends on subscription.
Copyright adaptations are tempting, but after all, only a few people can enjoy this kind of benefits. 99% of the networks rely on subscriptions.
"Try it! Anyway, it won't cost much money. Wouldn't you make a big IP and make it back?"
Makes sense!
Meng Lang knocked on the desk and said, "Since you understand this, you will be responsible for this project."
"That... let's do it!"
Ma Teng took up this job arrangement with a bitter face~EbookFREE.me~ Just about to say goodbye to Meng Lang, he heard Meng Lang say: "That’s right! Since it is a website, let’s start a wave of essay activities. Theme Well... it's the Kappenda toy! Both yo-yo and spinning top are fine!"
Meng Lang fell off the "Bedtime Story" in his hand and explained to Ma Teng: "Whoever praised it well, I will publish physical books for him, comics, animations, live-action dramas, and a one-stop arrangement for him!"
"Good... good President Meng!"
Ma Teng wiped the cold sweat from his forehead and had a deep understanding of someone's shamelessness.
Open essays and toys?
Thank you for thinking it out!
Which one will catch the black toy and praise it?
But the adaptation of the spree is quite tempting! With this reward, it seems that this thing is really feasible!
The question is how to praise it?