Chapter 452: Jersey ad

Bolton fans are very happy today.
After going around for more than half a year, Mr. Chairman, known as "the most perfect club in history", finally withdrew from the tedious company affairs, remembering that he still has a football club.
It is worth celebrating with firecrackers!
In the past six months, the youth academy has been built, although there are only two or three big cats and kittens, at least it has been built.
The head coach is back!
Since taking over the team, Nagelsman has performed fairly well in the new season. Although he lost a lot of games in the first half of the schedule, he at least escaped the relegation zone.
At the beginning of the season, there must be turbulence.
The fans are very reasonable, at least understand the current team, and won't be overly demanding of results.
After half a year of turmoil, Mr. Meng returned to Macron Stadium. According to the analysis of many media, this trip is likely to cause the reshuffle of the League One Championship forces.
Mr. Meng Yinren for half a year, after stabilizing the basic set, he will surely come up with the "RMB" killer move and show off during this winter break.
The fans look forward to it, and the media look forward to it.
Unfortunately, after Mr. Meng arrived in Bolton, he did not make a public appearance. Only accompanied by the club manager, inspected the youth training related departments.
"What is he doing?"
In the bearded club, there are extreme fans angrily said: "Isn't the youth academy a torii? He doesn't really think, do we care about this stuff? We want Ronaldo Messi, we want the championship!"
"Cech, calm down!"
The beard handed a glass of beer and smiled heartily: "Youth training is the future, and it is a good thing for the team to pay attention to it."
As for the championship, sooner or later.
Why rush for success?
The voice of the fans, Meng Lang could not hear and did not want to hear. When he came this time, he did have a relevant investment plan, but it was not a "big deal" in the media.
After all, he is a businessman.
Use less expenditure to create greater profits, this is what a businessman should do.
So the "big signings" that fans are looking forward to will not appear on Bolton. In the signing plan formulated by Meng Lang, good quality and low price are definitely the first choice.
The football transfer market is a very deformed market. Looks (commercial value) and strength (competitive value) coexist, just like the power and idol groups in the showbiz.
Meng Lang prefers the power group.
It's a bit weird, a bit less popular with fans, and even a flawed temperament is fine. As long as it is cheap and powerful, Bolton welcomes you!
Of course, this is not easy to buy.
The players are both capable players, if you use numbers to quantify their competitive strength. For example, a player has 90 points for skill, while another player has 91 points for skill.
With this mere difference, the net worth may differ by several million or more.
Honestly, this is not great!
One point difference, reflected on the court, may be very different between the two. When buying a player, you need to take into account more factors.
As a non-professional, Meng Lang could not choose the most suitable player for Bolton from the vast number of players. The only people who can make a choice are the athletic minister and the head coach.
He is only responsible for signing and paying.
"Bolton's signing plan, you choose the target and then tell me. I just want to know, how long will the contract for jersey advertising expire?"
"Probably, next March?"
"That's good!"
Meng Langshu said with a sigh of relief: "Refused to renew the contract after the expiration, including the stadium billboards, it is of great use to me."
Don't underestimate these ad spots!
As a team bought by PD, Bolton has a general reputation abroad. But its popularity in the country is as fast as rockets.
The domestic media is very keen to hype this team. Messi Cristiano Ronaldo and Bolton’s plan to form a "Galactic Battleship" bombard netizens every day.
Under this circumstance, Bolton jersey advertisements and stadium advertisers naturally took advantage of them, and they had a wave of presence in China.
Xiaobawang Jiangchuan is willing to suffer?
That must not work!
When the advertisement expires, it is cut off directly, and the jersey advertisement is turned into a preheating stage for PD Pandaren, New Cavaliers and Xinao.
With the help of many domestic media and netizens, whether it is pictures or videos, you can see the advertisements on the jerseys. This effect is not worse than that of the Spring Festival Gala, right?
This plan is very good, the only difficulty is that the jersey advertisement has a size limit. It's so hot, how can a knight Ultraman get his jersey printed?
Reduce directly?
That would be unremarkable!
The game broadcast screen, of course, has high-definition non-destructive image quality, but it is still very difficult for near-sighted audiences to see the reduced version of the game on the player's clothes.
Why not print!
Speaking of, jersey advertisements are generally based on "font" and "LOGO". Manufacturers with prominent LOGO, such as Red Bull Nike Adi, will directly print the LOGO pattern.
If your own logo is not conspicuous, the audience will not be impressed. Then we have to use the second trick, jersey printing!
A typical example, Shonan TV "Super Girl" sponsored the Spanish Club of La Liga. In the game against Real Madrid, the Spaniard’s jersey was printed with the words "Super Girl" in pink.
Printing is a good idea!
Meng Lang has already thought about it. When the new drama is broadcast, Bolton's shirt chest advertising space will be printed uniformly and reduced.
For example, Tyrol is printed with five shining characters of "Tero Altman". On top of these five characters, there is a pattern of "Small Tyro" akimbo.
Back when Tyro broadcast ended, the new knight strongman struck. Then quickly change a set of jerseys, replace Taylor's advertising space, and continue to play.
"This...this also..."
The head coach Nagelsman who was in attendance heard this and couldn't help complaining: "The speed of the jersey update is too fast. Are we going to change four or five jerseys a year and haven't repeated it?"
"Is not it good?"
Meng Lang blinked his eyes and asked: "The fast update of the jersey proves that we are young and energetic. A distinctive jersey can also create tremendous psychological pressure on our opponents!"
Just imagine, facing a team of 11 Ultraman/Kamen Riders, even Messi Ronaldo will be under pressure, right?
This is a tactic!
Meng Zi reads a lot~EbookFREE.me~ I will never lie to you!
The boss has spoken, who dares to talk back? Anyway, this kind of advertisement neither violates relevant regulations nor affects the team's competitive performance...
Probably, the fans are very sad, right?
I used to buy a jersey, but I bought one that lasted three years. Buying a jersey now, the new style will be out of date in less than two months, and the wallet is under pressure.
Of course, this also has benefits.
Perhaps there are also rival fans who fall in love with Bolton jerseys and have the idea of ​​a "full collection". So love the house and Uzbekistan, rebel into Bolton fans?
Don't say it's impossible!
Isn’t there a hamster-characteristic collector fan in a big earth? Even if you are not a fan, it makes sense to become a fan by collecting jerseys?
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