Chapter 536: BJD doll
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Feature Shows Extravaganza
- Chalk
- 1233 characters
- 2021-01-30 12:40:03
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"I really didn't expect..."
Meng Lang stared at the report with a dull expression: "Who can tell me why this happened?"
Pengda BJD dolls, sales exceeded 100 million yuan within a week of listing. Based on the average price of 5,000, the cumulative sales exceeded 20,000 copies.
This would have been good news!
As a "non-volume" product, coupled with high pricing, so many copies were sold in just one week after its launch, BJD dolls really became a hit.
but……
In the product review area of the PD mall, more than half of the parents who posted the order said: The baby is a success, the workmanship is exquisite, and the son likes it very much~
The point is the last sentence!
Why does the son like it so much? Uncle Meng's original intention for making this doll was simply to stimulate the girls' desire to change clothes, so he took out the girl's wallet.
As a result, it's a boy again?
The Mengzi people are stupid.
He felt that there was a power persecuting him, no matter what he did, the victim would always be a boy.
The same goes for the previous magic sticks!
Obviously it was a gift for a lovely girl, but the buyer showed off a group of pink boys, who made their transformation spells more slippery than the actors. Occasionally a girl popped up to post orders and gave a bad review.
He is so difficult...
I thought that even if the boys were interested in things like "dolls", they couldn't afford to play with them. Unexpectedly, he seriously underestimated the surging girlish hearts of these boys.
"Brother Xun once said that a little princess lives in everyone's heart!"
Ma Teng shook his head and said, "What's wrong with boys? Who stipulates that boys can't have girlish hearts? Meng, your thinking is too feudal."
"Me? Feudal?"
Meng Lang laughed blankly: "You are talking about yourself? If I am feudal, how did the whole set of dolls in my house come from?"
Surprised! A whole set? !
As expected, Mr. Meng, who said "masculinity" on his lips, turned his head and smiled and put on makeup and changed clothes on the doll.
A set, is it tiring to change clothes?
Ma Teng, who kept complaining in his heart, pretended to be a serious person and said, "Actually, this result is normal."
"The enthusiasm of ordinary girls for toys is much lower than that of ordinary boys. To tap their consumption potential, the best way is to change fields."
"For example?"
"Stationery, clothing, food, jewelry, and handicrafts are more conducive to our plan than toys."
This is indeed the truth!
But Ma Teng is a native after all, his vision is still too limited.
Who says toys can't move girls?
Before drawing this conclusion, it is recommended to understand the relative development history of plush dolls, Barbie dolls and Disney Princess series.
Especially Barbie!
The market for dolls is huge. From materials such as plush plastic silica gel to the distinction between humanoids and beasts, BJD is just one small category.
The full name of BJD is balljointdoll, which translates into Chinese as ball joint doll. The main feature is that the joints are spherical and highly movable humanoid dolls.
This doll is very personal!
Simply put, from hair to clothing and footwear, to eyes and limbs, all parts can be removed and replaced. At the same time, the baby face also supports makeup and custom skin tone...
Moreover, the doll is huge!
According to different heights, BJD dolls have four categories: adults, teenagers, teenagers and children. The size is less than 30 cm for children and 70 cm for adults. The size is by no means small.
It is big and free, and the BJD doll design is based on the real human body structure, and the appearance is lifelike. While taking into account the playability, it also has a certain "accompaniment" value.
Of course, Barbie is better!
Compared with BJD's personalized custom label, Barbie dolls of high quality and low price have significantly higher commercial value.
But it is not suitable for now.
The birth of the BJD doll was not a whim by Meng Lang, but a specially designed "Mid-Autumn Festival" gift at the invitation of CCTV.
Mid-Autumn Festival is coming this year!
Based on official data, there are more than 60 million left-behind children in my country, most of whom lack the company and care of their families, and their personalities are going to extremes.
As the official mouthpiece of CCTV, this year's Mid-Autumn Festival plans to shoot a public service advertisement caring for left-behind children. The theme is: Don't let companionship become a pity for growth!
They approached Pengda, hoping that Meng Tsai could shoulder social responsibility and provide some help within their capacity.
It's not the autumn wind!
What the director meant was to convene a large number of celebrities in society to participate in the performance and shout slogans, calling on everyone to care for left-behind children.
But Mengzi is very embarrassed!
He was filming Eddie and was as busy as a spinning top every day. You can't leave a few hundred people behind and fly to the capital to shoot a public service advertisement alone, right?
However, this is not easy to refuse.
Not to mention the nature of public service advertisements, in order to hold CCTV's thighs, he must take this job.
So he thought of an idea!
Ashamed to say, Meng Zi couldn't walk away. We can only use another unique way to call on everyone to care for left-behind children.
This way is BJD doll!
In order to support the family, the parents of the children have to work away from home~EbookFREE.me~ Based on this background, it is not meaningful to just shout slogans.
The best way to care for left-behind children is not to give them fuel and rice, nor to donate clothes and money, but to find them a spiritual sustenance and use companionship to eliminate loneliness.
So, Uncle Meng gave the doll!
BJD dolls are not only toys, but also a kind of spiritual sustenance. Maybe it can't speak, but it must be a good listener.
"Great idea!"
The director in the WeChat video gave a thumbs up and said: "I changed my mind. I don't ask any celebrities to shout slogans and go directly to the mountain area to deliver the dolls. This advertisement is implanted, and I agree!"
"I haven't finished it yet!"
Meng Lang added: "The doll represents companionship, but didn't you shoot the Mid-Autumn Festival advertisement, and bring the Pandaren mooncakes!"
"This...what a shame!"
The director rubbed his hands and said embarrassingly: "Twenty thousand dolls and so many boxes of moon cakes... Mr. Meng, you are such a good person!"
"I will report truthfully to the leader!"
What you are waiting for!
Leader, leader, have you seen Xiao Meng's sincere heart?
For your public service advertisement, smashing the pot and selling iron saved 20,000 dolls, and went bankrupt to make Pandaren moon cakes...
In order to commemorate the 80th anniversary of the establishment of ZY People’s Broadcasting Station, we also specially filmed the "80 Ultraman" as a gift...
How high is this guy's consciousness!
Such a sensible Xiao Meng, are you willing to let him down? Anyway, the schedule for the new year is vacant and has not been set yet. Why not consider Eddie?
Meng Lang at this moment is like a humble dog licking in love. Exhausted all means, just so that the goddess could say a soft and sweet "good night" to him before hanging up the phone.
Of course, good morning is fine too!
He is honest, he is greedy for the body of the goddess, he is really mean!