Chapter 665: Toys feed back ratings?

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"Big Bird Cartoon Restructuring?"
In Diga's studio, in a lounge converted from a "dressing room", Director Tao was sipping tea while flipping through the documents on the table.
The origin of this document is unknown.
The application submitted by Big Bird Group was approved by the relevant departments of Beijing. Big Bird Cartoon will be restructured in 2022.
"sure!"
Director Tao praised: "Your kid is silent, and I didn't expect to hold back such a big move. To be honest, which big guy's thigh did you hold?"
"Not a boss..."
Meng Lang shook his head and said: "In the past two years, policy control has been relaxed, and private space companies have emerged in an endless stream. What I dared not to think of before, is now possible."
"This is a good thing!"
Director Tao said with emotion: "In this industry, I also found some abnormalities. In the field of radio and television, the number of film and television dramas produced every year is decreasing."
"On the contrary, it is a web drama, increasing year by year!"
The Internet is squeezing the living space of traditional TV networks, and more and more families are using TV as a new port of the Internet, which shakes the existing industry model from the foundation.
Do not change or die!
The reorganization of Big Bird Cartoon may be a great attempt to bring people away from the "living room" back to the TV.
It is difficult to do this!
But Meng Lang and Director Tao are willing to work hard for this, even if they invest a lot, they still have nothing to pay for...
Director Tao has already agreed.
After the restructuring is completed next year, he will submit a "retirement" application. He left Jiangchuan TV and joined Big Bird Cartoon as the director.
Meng Lang was finally relieved.
...
Early October.
"Yugioh: Duel Kingdom" is still in the air. Due to more than 60 episodes of the series and the urgency of "one episode one duel", the animation plot progress is very slow.
It is expected that in another half a month, the game BOY can meet Bekas and have a "millennium artifact" contest.
At this time, PD's new work started broadcasting.
There are two works!
One is a live-action drama, a restart of the series, the orthodox sequel of the metal hero Gaban, "The Metal Hero Chariban".
The other is a cartoon, the world view originally created by PD Animation, which does not belong to any series of "Universe Star God".
Xialiban will be broadcast at the TBS Shuiyao Theater, and the universe star will land on the Big Bird cartoon, which will be broadcast in two episodes from 18:00 to 19:00 in the afternoon.
Both have landed on Big Bird Video.
Xialiban started broadcasting one day earlier and inherited the glory of the previous Gaban. The performance of the first episode was quite gratifying and received a good response.
The universe star gods are just the opposite...
It is also produced by PD animation, and the popularity of Yu-Gi-Oh is too high. No one noticed when the universe star started broadcasting.
awful!
That's horrible!
Meng Lang no longer wants to say how miserable it is. Anyway, the ratings for the first broadcast are not worse than the original "Egg Magic Tracks" first broadcast by Western Region Satellite TV.
The magical trail of the egg back then was because the broadcasting platform was not available, so the ratings of the first broadcast were not satisfactory. When the CCTV children rebroadcast, the ratings are still very strong!
But the universe star god...
You can only blame Yugioh!
The hair is colorful, the card game is fancy, and he likes the game Boy, which is a card game, which is too popular.
When the Yu-Gi-Oh animation was broadcast, the children watched the animation attentively and applauded each of King Kouhu's draws. After the animation is finished, the children are playing cards and drawing cards, having fun with their friends, how can they have time to watch the universe star gods?
"It is a crime of non-war!"
Meng Lang comforted Wang Kui and said, "It's okay, I won't blame you for it. In two days, when the game king is over, the situation will improve!"
"really?"
Wang Kui narrowed his mouth and said, "How do I feel that even if Yu-Gi-Oh is over, few children will like Star God?"
It is impossible...
The audience of the universe star gods are mainly children who like space adventure and robot fighting.
This group is large.
When it comes to space, adventure, robots, combat and other elements, few boys will resist. The success of Transformers is a good example.
The original version of the universe star gods gave people an illusion of "unpopularity". The main reason is that the blue arc lacks financial resources and is not very effective in publicity.
Actually the feedback is very good.
With Pengda's financial resources, publicity resources are absolutely sufficient. Even if he was suppressed by Yu-Gi-Oh, Wang Kui felt that the sky was falling, and his ratings still had 1.73%!
The friend next door is crying!
PD's so-called "terrible ratings" is not a face to face, and put it in other companies, that is, the "pillar" level of work.
People are more angry than people!
Meng Lang was actually very satisfied with the performance of the universe star gods. After all, it is an "original non-sequel", and it is not realistic to make it to the sky.
Of course, Yu-Gi-Oh is not in this list.
The ratings of 1.73% have passed on working days. At the same time, the performance of Star God toy derivatives also gave Meng Lang a reassurance.
Consumer feedback for this "unfamiliar" assembled robot toy is very good.
Handsome style, good workmanship!
With these two points alone, the Star God model has no worries about sales. After all, humans are visual animals, as long as they are cool and handsome, they always want to move home.
For example ~EbookFREE.me~Gundam!
Many people have bought Gundam models. But those who have watched the entire series of "Mobile Suit Gundam" animations, it is estimated that not even half of them.
This is not nonsense...
Many people have only seen a Gundam, or have never seen a Gundam at all, and bought toys based on their "eyeball" shape, without thinking too much.
Don't think that there are so many plastic guys on the Internet, they are handy about Gundam information. Therefore, every Gundam toy consumer knows Gundam like them.
This is the mistake of "generalizing with partiality"!
Universe Star God’s toy products are positioned similarly to Gundam, so consumers will also partially overlap.
I was planning to buy a card holder/yo-yo/transformer. I suddenly saw the shape of the star god. Although I didn’t know it, I felt that the shape was great, and it’s a good place on the desk...
Then I bought it!
In offline PD authorized stores and dealer shops, scenes like this one happen all the time.
Although they haven't watched the "Universe Star God" animation, they like the look of the Star God. After learning about "Cosmic Star God" through the packaging box, maybe I became interested.
This phenomenon is generally called "feedback".
The most common backfeeding is probably animation/live-action/big movie backfeeding toy derivatives to boost sales.
Occasionally, such as "Game King" and "Universe Star God", toy derivatives feed back animations to increase ratings.
It doesn't matter that the ratings are temporarily miserable!
When toys explode and the "backfeeding" effect appears, it is time for a round of explosive growth in ratings.
But before that...
Meng Lang wanted to ask Wang Kui a question.
"I asked you to cooperate with PD Technology to make a good virtual idol project. As a result, you didn't even prepare for PPT?"
Wang Kui [Ruyun Pavilion]: "..."