Chapter 7: Is it wrong to sell toys?

　　 Director Tao finally won the first-round TV platform broadcasting rights of "Boyboy" and promised to arrange the evening prime time as soon as possible. Director Tao enthusiastically retained Meng Lang to visit the TV station.
　　 Meng Lang declined the invitation of Director Tao. After leaving Jiangchuan TV, he took the latest flight to Zhonghai non-stop.
　　 Zhonghai, Shangjing, Shonan, Pengcheng...
　　 Meng Lang, who traveled all over the country in one breath, reached a broadcasting authorization agreement with twelve provincial TV stations.
　　 Of the twelve TV stations, five have promised to broadcast "Firepower Boys" on the "comprehensive" channel with a wider audience. The remaining seven TV stations are all children's channels.
　　While he was busy negotiating the cooperation in the broadcasting of "Boys of Fire", in the film and television circles, a burst of news soon came out.
　　 "There is a rich second-generation idiot who has voted for a TV series and gave it to the TV station for free..."
　　 "Really? There is such a fool? Is his family's money brought by the wind?"
　　 "Is it hard to say whether the money is blowing in the wind? How about the quality of the TV series?"
　　 "I asked someone to ask about it, bad movie! Absolute bad movie! It's still a special film!"
　　 "Special film? So the old-fashioned genre is there anyone trying?"
　　 "How about saying this man is a fool!"
　　The discussion in the circle hasn't affected Meng Lang for the time being, probably because he has just arrived and has not yet contacted anyone in the circle.
　　 But soon, this wave of discussions within the circle soon spread to the Internet.
　　 First, a well-known "New Year film" director bombarded the actors in the circle on Weibo for overpaid, which caused the production cost to rise, but the quality of the finished film could not keep up with the cost.
　　 Then "boom" and "boom". This director, nicknamed "Little Cannon", directly pointed out the key point, saying that the root of all problems lies in the influx of hot money from capital, which has brought too much bubbles to the film and television industry.
Speaking of this, the director complained: "Is the influx of capital a good thing? Many people told me that the investors are generous and there is no need to make movies. But I thought about it, the investors gave me money, but correspondingly. The actor's salary has also been increased. After removing the rising salary expenses, isn't it the same as before?"
　　 This person is really to blame!
　　The actors in the circle sneered at the director's statement, and even secretly didn't know how many people scolded this guy. Pork was not so expensive before, so why don’t you say that pork should not increase in price?
　　 However, I have to admit that although the director's speech made people in the circle dismissive, at least it is very popular with netizens.
　　 Netizens have supported the small artillery, saying that there have been more and more news of sky-high price pay recently. The producers have spent all the costs on the actors' pay. How can there be money to make a good film?
　　 It was just a complaint from a well-known director who complained about the rising pay of actors.
　　 But Xiao Pao is not afraid to offend others when he speaks. It doesn't matter if he mentions capital invading the film and television industry, he actually cited Meng Lang as an example.
　　 "I heard about something recently. I think it's funny, so I will tell you all.
　　 Jiangchuan Nadi, recently established a film and television company. Originally, this is nothing, capital invasion is not a matter of one or two days, and it is established.
　　 But this film company is incredible!
　　 Why is it so terrible? People rely on big capital to make a TV series just to make the boss happy, not to make money back. I heard that I finished filming a TV series in three months, and I invested a few million dollars. After the filming, I didn't even think about selling money, and gave it to the TV station for broadcast.
　　 I heard about this, it was really sad for those colleagues in the TV circle. Everyone eats this bowl of rice, and naturally cherish this rice bowl very much.
　　 This suddenly ran out of a spoiler. He didn't like the bowl of rice, and he personally cooked a pot of pig food for the guests. The customer must be dissatisfied after eating pig food and will scold his mother, who should he scold? The cook does not eat this bowl of rice, and ran away after cooking the pig food. The guest could not find the culprit, so he couldn't catch other chefs and scold him? "
Finally, the director concluded: "The capital invasion of the film and television industry has brought about an increase in pay. I am opposed to this. Of course, there are good and bad capitals. We welcome capital such as funds, but like a Jiangchuan We don’t welcome capital like film and television companies!"
　　 In the airport waiting room, Meng Lang read the director’s meager complain without a word.
　　 Regarding his speech, Meng Lang does not say that he fully approves, at least part of his views agree.
　　 But Meng Lang said he was speechless for his behavior of erecting himself as a villain and vicious capital.
　　 What are you doing in a movie, and me in a special drama series?
　　 And this analogy is too terrible!
　　 The quality of "Firepower Boy" is indeed inferior to those annual dramas, after all, the cost and positioning are here.
　　 But no matter how you say it, you can't say it is a pig food, right?
　　 "Firepower Boy" is a special drama filmed for children with "TV series shell" in fact "toy advertising".
　　 Since it is for children, this level is very good.
　　 Is "Zhen Huan Biography" good-looking? good looking!
　　 But does the child like it? dislike!
　　 This is the difference between the two!
　　 Meng Lang analyzed, UU Reading www.uukanshu.com launched a shot on Weibo. Most of the director didn't even know what the drama "Firepower Boy" was, and only mentioned it for venting.
At the beginning of the shooting of "Firepower Boys", Meng Lang never thought about selling the broadcasting rights. A well-packaged "Yo-Yo advertising" would be good if it was broadcast on the TV station without losing money. How could it be expected to sell? The right to play will recover the cost.
　　 don’t know what’s going on in this world!
　　 Meng Lang thought for a long time, but still couldn't understand it. Obviously, the copyright protection mechanism in all countries in the world is perfect, and pirated fakes have been hit hard and disappeared.
　　 In this case, the film and television derivatives industry can at least become a major source of income, not to mention a rapid development.
　　The problem is that he has searched in the search engines of this world for a long time, but he didn't find that anyone in this world has engaged in the development route of "movie + toys".
　　 The domestic Aofei animation is gone...Bandai is going to engage in semiconductors! Hasbro has become a cosmetics company, and Disney seems to have never appeared before...
　　 Film and television IP derivatives industry does indeed exist! There are indeed film and television IP toys for sale...
　　 But the problem is that the development of IP derivatives in this world focuses on "completeness" rather than "specificity"!
　　 In other words, a popular film and television work may have toys, novels of the same name, games, clothing, mobile phone cases, etc., but these are all developed incidentally.
　　 No one thought about it. I want to make a TV series/movie specifically to sell toys (derivatives). Most of the time after finishing a TV series/movie, some derivatives are developed.
　　 The starting point is different, the final result is naturally different.