Chapter 92: Children's Spring Festival Gala
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Feature Shows Extravaganza
- Chalk
- 1372 characters
- 2021-01-30 12:38:13
Entering the twelfth lunar month, apart from preparing for the new year's drama, the focus of the TV industry has shifted to their own "Spring Festival Gala."
The Spring Festival Gala is not exclusive to anyone!
Although the status of CCTV Spring Festival Gala is still unshakable, major TV stations still have dreams.
Spring Festival Gala you can do, I can’t do it?
Jiangchuan TV Station is preparing for its own Spring Festival Gala. Although it may not be pretty, there must be more tricks than other TV stations.
Meng Lang found Director Tao!
"Xiao Meng! Can this children's Spring Festival Gala you mentioned work?"
Director Tao is very hesitant. As the deputy director, although he has a strong relationship with Xiao Meng, the first consideration is the interests of the TV station.
Children’s Spring Festival Gala sounds creative, but the effect is still unknown.
Xiao Meng's mouth can be a lie.
Director Tao's suspicious attitude left Meng Lang speechless.
"What was your audience rating for the Spring Festival Gala last year?"
"This……"
Director Tao was momentarily dumb, facing the squeeze of the CCTV Spring Festival Gala. The Spring Festival Gala of these local TV stations had a hammering ratings at all. They were basically typical of self-entertainment.
Seeing that Director Tao was speechless, Meng Lang also guessed that the ratings might be poor, and he persuaded him: "Since everything is rotten, why not try to innovate? You can't do it by imitating CCTV. People have enough. What are you fighting for?"
"Who said we haven't innovated anymore?"
Director Tao said dissatisfiedly: "We do some novel programs every year, and the audience feedback is great!"
That can only be considered micro innovation, right?
only innovate in the program, although it is a novelty, but the audience will still switch to CCTV under the influence of the Spring Festival Gala...
If you want to retain the big audience, some program innovations are not very useful.
Meng Lang babbled a lot, but Director Tao was still worried.
He was entrusted with a heavy responsibility by the leader to organize the Jiangchuan Spring Festival Gala. He deeply felt that he had a great responsibility and could not mess around with Xiao Meng.
"The starting point for the children's Spring Festival Gala you mentioned is very good, but it is not suitable to put it on the integrated channel. Otherwise, our children's channel will do it..."
"what are you thinking!"
Meng Lang rolled his eyes and said: "The basics of the children's channel are not good, and the ratings of New Year's Eve are almost at the bottom. Only the Jiangchuan integrated channel can hold the stage. If you let the children's channel do it, it is completely hopeless."
"But I can't be the lord!"
Director Tao complained: "I was just transferred to the integrated channel to be responsible for the preparations for the Spring Festival Gala. How can this kind of major event be decided by the director?"
"Then you go talk to the director!"
Meng Lang encouraged: "Just tell him, if you really want to host the children's Spring Festival Gala, naming rights and golden advertising space, we Pengda Group will pack it!"
"real or fake?"
"of course it's true!"
Meng Tsai is not short of money to mess with you?
Director Tao's heart is moved. The most annoying thing about this annual Spring Festival Gala is advertising.
Set a high price, other manufacturers would rather bid for the garbage time of the CCTV Spring Festival Gala than consider the Jiangchuan Spring Festival Gala. Set a low price, they are not reconciled, anyhow they are bidding on the CCTV Spring Festival Gala, how can advertising fees be closed?
"Sure! I'm going to talk to the director! Without telling the result, I will put the shame on top. Our Spring Festival Gala naming rights and golden advertising space are not cheap!"
Meng Lang asked back: "Is CCTV expensive?"
Director Tao shook his head: "It's cheaper than them!"
That's it!
The current Pengda Group, let alone win the naming rights of Jiangchuan TV Station, if it is willing to postpone the building project, it will be no problem to bid for the naming rights of CCTV Spring Festival Gala!
Of course, it is impossible to postpone the building.
Meng Lang, who dreamed of building a mansion, would not do such a foolish thing.
……
The next day, Meng Lang received a reply from Director Tao.
"The director is a little moved. The Comprehensive Channel has long wanted to operate on the Spring Festival Gala. But they want to change to a New Year's Eve concert. As for the children’s Spring Festival Gala, everyone has no confidence..."
is normal!
Meng Lang was not discouraged either. After all, Jiangchuan Comprehensive Channel is also a provincial satellite TV for audiences of all ages. It is normal for them to be a little worried about the Spring Festival Gala for children.
"But..."
Director Tao changed the conversation and suddenly said, "The director said, if you dare to contract the naming rights and golden advertising time, you can try innovation this year!"
It's a big deal to change it back to the original next year.
The director of the station is not a pedantic person, let alone the old version of the Spring Festival Gala compared with CCTV, even the Spring Festival Gala of China Overseas TV Station and Shonan TV Station are incomparable.
Since everything is rotten like this, it's better to find a new path.
Children’s Spring Festival Gala is a good direction!
On New Year’s Eve, adults were busy chatting and playing cards, and children became the leaders of the remote control. If the children's Spring Festival Gala is really done, the ratings will be very good!
Of course, I can’t speak my heart.
Director Tao means that in view of your Meng Lang's face (banknotes), the director reluctantly agreed.
"Yes!"
Meng Lang said that there is no problem, Pengda Group will do its best to cooperate with Jiangchuan TV to jointly host this children's Spring Festival Gala.
"The show must have Pengda elements!"
Director Tao is very fascinated: "What is Pengda Element?"
"I have thought about this for you. UU reading www.uukanshu.com, for example, the song programs "Fire of Youth", "The Covenant of Blue Sky", "Ba La La Little Demon Fairy", "Bakugan World"..."
"Dance show "Dance of Magic Fairy"..."
"For the celebrities, Tao Mi Luowei, Wang Bin, Li Yu, please come, sing a song and dance alone..."
"The Spring Festival Gala draws a prize every hour! The prizes are provided by us, including a limited edition signed Crystal Bakugan..."
Before Meng Lang finished speaking, Director Tao couldn't help asking: "Implanting is too blunt, right? Is this the Spring Festival Gala or the Pengda Carnival?"
"Advertising fees are negotiable!"
"This……"
Director Tao changed his face in an instant: "Your Pengda Carnival is pretty good. It's not impossible to learn from it."
Hey hey!
The request of the gold master must be met.
Not to mention the addition of Pengda elements to the show, even if Meng Lang, who has a lot of money and billions, wants to sing a song on stage, it is not impossible.
Of course, if you really let Meng Lang come to power...
That must be fake singing!
In this way, Jiangchuan TV wants to reform the format of the Spring Festival Gala, Meng Lang wants to use the Spring Festival Gala to hype, and Lang is interested in his concubine, so this is set.
No one has done the Children’s Spring Festival Gala.
Can be made? Will the ratings plunge?
All kinds of worries are in front of me, let alone Director Tao, Meng Lang has no bottom in his heart.
But Jiangchuan TV is not afraid of failure. What is there to be afraid of Meng Lang? If you lose a little money, you should pay the tuition.
If this is done, there will be many benefits!
As long as the ratings pass this time, the theme will be changed in the coming year, and the theme will be changed every year for "Alter Spring Festival Gala", "Masked Spring Festival Gala" and "Monster Spring Festival Gala"!
If the ratings are on the street, you can only say...
Uncle Meng tried his best.