Chapter 110: The higher the price

"Why are you here?"
"What are you doing here?"
When Don Blaustein and Greg met in the elevator, both of them blurted out and questioned.
Then the two of them felt a little panic, and they all guessed that the appearance of the other party would bring some influence and change to themselves.
At the very least, it will make this negotiation more difficult.
"Two people, the elevator is here, please!"
Nicola Cortez led them out of the elevator.
Sun Yue has now become Yang Huan’s Minister of Finance, and he is busy setting up a marketing team. Many things in Southampton have been handed over to Nicolas Cortes.
Yang Huan also trusts the former banker. Except for finances, most of the other powers are delegated to him. Moreover, Sun Yue has already set up a complete marketing and public relations team in Southampton, plus He also comes here every week for work meetings, so the normal operation of the team is not a problem.
"Yang Huan, let me tell you a piece of news secretly." As the two walked out of the elevator, Charlene Laheri leaned over.
Yang Huan chuckled, "Say it first, don't think I will agree to take pictures with the artifact to show you, I'm not that interested."
Charlene Laheri blushed, shy and annoyed, can't this guy be more serious?
"Are you listening?" She gritted her teeth and stomped her feet, making her fierce.
"Listen, listen, tell me." Yang Huan looked at this, knowing that things were a bit urgent.
People are coming soon, not in a hurry?
"The two of them are now having a lot of fun fighting for the partnership rights for the London Olympics. Neither of them is a local British company, so they have encountered a lot of pressure. So now they are doing everything possible to gain a sense of presence in the UK. You should understand I mean."
After Yang Huan listened, he shook his head vigorously, wondering, "What do you mean? I don't understand!"
Look at him, Charlene Laheri is so angry that there is an urge to strangle him, will you die if you don't pretend to be crazy?
"Then you just continue to pretend!" She finally turned her head angrily, making a blind eye.
Yang Huan smiled and said nothing.
Soon, three people came in front of them.
"This is our boss, Mr. Yang Huan!" Nicolas Cortez took the initiative to introduce them, "This is Budweiser's agent Greg, this is the manager of Dutch Heineken Beer, Don? Blaustein."
"Hello, two, welcome to Southampton!" Yang Huan stood up and shook hands with them.
Greg is an American, and it seems to give people a very shrewd feeling. Don Blaustein belongs to the typical Nordic big man, big and a little honest.
From the first impression, Don Blaustein gave Yang Huan a better impression.
"You two, don't you know what you are looking for?" Yang Huan smiled and sat down, looking at the two people standing in front of him.
Greg looked at Don Blaustein and took a step ahead.
"Mr. Yang Huan, I heard that Uncle Bird is an artist under your command, and recently plans to sing in London, New York, Tokyo, Hong Kong and other cities, and plans to release a new version of the music video. Is it true?"
Yang Huan nodded, having to admire in his heart, these guys are quite well informed.
"It's true, what's the matter?"
"We hope to sponsor Uncle Bird, invite him to shoot commercials for us, and promote our Budweiser beer in the live concert and MV." Greg said his thoughts with a face of determination.
"Okay, yes!" Yang Huan is also very interested in this kind of cooperation.
Anyway, Du Ziteng became popular, signed some endorsements and advertisements, and made some money, that is also natural.
Moreover, Yang Huan is setting up a brokerage company for Du Ziteng and Lin Yoona, and recruiting all kinds of talents in the entertainment industry, which is considered to be a formalized route, so income is definitely required.
Don Blaustein on the side thought that Yang Huan was about to agree, and was anxious.
"Mr. Yang Huan, we are also very interested in Heineken Beer, and we are also willing to invite Uncle Bird to endorse our beer all over the world!"
As soon as Don Blaustein said this, Greg next to him looked angry, but his anger was suppressed.
As early as when the two met, they had already guessed that there would be a fight.
Even though Uncle Bird is so red now?
"You should be very clear about the current value and appearance fee of Uncle Bird. You have heard the new version of the song just now. I don’t need to say more about the effect. If you are interested, I can give it in the new MV. You implant ads in 90 to 120 seconds, but I have the final say on the specific advertising methods."
The most important thing for shooting a MV is to have quality assurance. Yang Huanke can't do the kind of forcibly implanted for the sake of advertising, which will eventually lead to the collapse of the entire MV, so how to advertise is determined by himself, not by the sponsor. .
The click-through rate of Uncle Bird’s first version of MV on Youtubie has exceeded 300 million. No matter what the second version of MV, it will not be lower than this, and the benefits of this placement of advertising are more effective than advertising on TV stations. it is good.
Therefore, Yang Huan's proposal also got the interest of Greg and Don Blaustein.
"You are both interested, this is difficult to do!"
Yang Huan looked at the two sponsors with some embarrassment. They are both big-name sponsors and world brands. No one can offend them.
"Simply, you bid, the higher the price gets!"
Nicola Cortez was dumbfounded, is this too naked?
Master Huan, can't we be more reserved?
Charlene Laheri has a sad look, this guy always likes to make special movements.
"Well, we can pay five million pounds!" Don Blaustein is the most interested, and he himself likes Uncle Bird.
At present, Heineken plans to vigorously promote it in Europe, especially the United Kingdom. It previously sponsored the Champions League and now plans to sponsor the London Olympics. Don Blaustein has certain authority and can make decisions.
Greg was preempted by Don Blaustein, and his heart became angry, "We are paying five and a half million pounds!"
"Five-and-a-half million pounds? Well, good!" Yang Huan felt that the price was fair.
Don Blaustein gritted his teeth, "We give six million pounds!"
Yang Huan listened, nodded again and again, and looked at Greg.
Americans have calculated in their minds that the 30-second advertisement for the annual Super Bowl in the United States will cost 3 million, and there is no way to guarantee that each of their tens of millions of viewers will watch the advertisement, so the advertising effect is greatly reduced.
However, placing advertisements in the new version of Uncle Bird’s MV guarantees 100% viewing, and the number of people is much more than that of the Super Bowl. It’s just that there are hundreds of millions of people on Youtu, and time It is also longer than the Super Bowl and uniquely exclusive.
This is undoubtedly a very cost-effective business.
"We're paying seven million pounds!" Greg figured it out clearly and immediately increased the price.
When Yang Huan heard it, it was interesting.
Just add up to one million and one million to enjoy it. If you add hundreds of thousands and hundreds of thousands, how much is it for a long time?
Come on, shout and fight as much as you want!
"Eight million pounds!" Don Blaustein was also fierce.
This Budweiser is going against us Heineken everywhere, do you really think we have no strength to fight with you?
This time I have to go all out, and I have to win this piece of copyright to contribute to the fight for the right to cooperate in the London Olympics.
Greg wiped the sweat from his forehead, "Nine million pounds! If you have the ability, you can add it!"
"I'll add it to you!" Don Blaustein was also fierce, "Ten million pounds!"
Yang Huan looked happily, while Charlene Laheri, Huang Ying and Nicolas Cortes on both sides were stunned.
The two competitors are planning to leverage.
Greg couldn't stand it anymore, clutching his heart, picked up the phone, "Mr. Yang Huan, wait for me for another minute."
After speaking, he walked aside and called.
"Okay, no problem!" Yang Huan nodded and agreed with a smile.
Don Blaustein gritted his teeth, you can call, am I not?
"Mr. Yang Huan, wait a minute for me too!" After speaking, he also called.
Yang Huan sat there and nodded with a smile, as if he saw the money spent in vain falling from the sky.
Uncle Bird’s advertising appeal is still very amazing, this is mainly reflected in the excellent soil turtle.
Now the click rate is still rising crazily with nearly tens of millions of views every day. It is foreseeable that in the near future, this song will rank first in the click rate of Youtu Turtle. Even the second version of the MV will attract hundreds of millions. Even one billion views.
The benefits of this advertisement are amazing!
And you must know that the price of Uncle Bird's current advertising endorsement has exceeded 5 million pounds.
This is why they consciously started looting from £5 million just now.
It can be said that, but in the eyes of Charlene Laheri and Huang Ying, it is still too crazy.
It's all one million pounds plus one million pounds. This is a crazy rhythm.
"Can you get back the cost after spending so much money?" Huang Ying said in disbelief.
Nicolas Cortez shook his head,
Large companies like them rarely consider cost when doing this kind of advertising, but pay more attention to the influence and construction of the brand. Now Uncle Bird is popular among the younger generation. It's going to be purple, and it's natural for them to pay attention."
"It's like when many beer manufacturers competed for the Super Bowl advertisements at sky-high prices. Many people said they were at a loss. But when they spent so much money and directly increased their turnover by 20%, they were crazy!"
For large companies like Budweiser and Heineken, a turnover of 20% is amazing.
And by sponsoring Uncle Bird, you can also take advantage of the trend to enter the young people's market.
Greg finished the call and walked back.
Don Blaustein on the opposite side also walked back.
The two faced each other in the ring again.
"Mr. Yang Huan, this time we will pay 11 million pounds!" Greg gritted his teeth.
Don Blaustein did not wait for Yang Huan to express his position, and immediately after Greg's words, he shouted: "Then we will give out 13 million pounds!"
This surprised Greg. 13 million pounds was his highest psychological price.
According to the market assessment of the head office, it is believed that the current advertising value of Uncle Bird is about 13 million pounds.
"In addition, our company heard that Southampton does not currently have a beer partner. We are very interested in sponsoring Southampton. If Southampton can be promoted to the Champions League next year, we are willing to sponsor 3 million pounds to become Southampton's beer. Partner!"
My goodness, everyone present was dumbfounded!
Even Yang Huan himself couldn't believe it.
Three million pounds to sponsor Southampton?
Heineken beer is going to make a big move!
Could it be said that they are really determined to win the right to cooperate in the London Olympics?
Greg stood there stupidly. Budweiser was not interested in Southampton. After all, this is a League One team. Even if the stars are like clouds, Budweiser is not interested in sponsoring. Such a low-level team.
So faced with such generous sponsorship terms from Heineken, Greg was helpless and could only stand there.
Yang Huan looked at Greg, the lonely look on the American face had told him the answer, Budweiser had launched this battle, and the final winner was Heineken Beer!
"Okay!" Yang Huan stood up, "13 million pounds, I signed with you on behalf of Uncle Bird, and another three million pounds to sponsor Southampton. I can agree, but only for one year."
Without waiting for Don Blaustein to speak, Yang Huan continued: "However, we can give you priority to renew the contract under the same conditions!"
Yang Huan is ambitious and the team will surely advance to the Premier League as soon as possible, so the 3 million pounds in the Premier League will definitely increase the price when it comes to the Premier League.
After all, prices have risen, star salaries have risen, staff salaries have risen, and everything has gone up.
Can the sponsorship fee be increased without increasing? ()