Chapter 14: Burn money


   Southampton is in League One, and the league broadcast fee is very small, only about 4 million pounds, which is only one-tenth of the bottom of the Premier League. It shows how much the Premier League is of commercial value to a team.
The low-level league caused Southampton to have almost no business operations in terms of commercial operations. After the British budget airline decided not to renew, the current chest advertising sponsor has not been found. The shirt sponsor is the declining British brand Umbro. The annual sponsorship fee It's 1.5 million pounds.
   is the team’s game-day income, reaching more than eight million pounds, which is Southampton’s largest source of income.
   All this is thanks to the fanatical Saints fans in Southampton. Every game has an attendance of about 20,000, which is very rare in the League.
   "A professional team has three major sources of income: broadcast fee sharing, commercial sponsorship, and game day income."
   Sun Yue, after listening to Nicolas Cortez’s introduction, was somewhat helpless about the current situation in Southampton.
"The game-day income is relatively inoperable. After all, there are restrictions on the stadium, broadcast fee sharing and commercial sponsorship, and the team is currently in the League. So no matter from which aspect, we have only one select."
   "In the shortest possible time, rush to the Premier League!"
   rushing to the Premier League means that the annual broadcast fee is more than 40 million pounds. Moreover, with the Premier League platform, commercial sponsorship will certainly increase with the tide. As long as the team operates well, it is not impossible for the revenue to exceed 100 million.
Yang Huan couldn't help but nodded, "We must upgrade from the League of Nations in the new season, and then upgrade from the Championship next year. The year after, I will see Southampton appear in the Premier League. At the same time, in the shortest time possible. Appear in the European arena!"
   He speaks very hard, his attitude is very determined, and his momentum is very bold.
   This made Nicola Cortes couldn't help but compare Yang Huan with Kasarina, the latter obviously did not have the courage of Yang Huan.
   And Yang Huan’s goal is not wrong at all. Based on the Premier League is fundamental, and the European arena is the key to creating a strong team.
   Zhang Ning is the chief financial officer appointed by Yang Huan. She also has financial considerations.
"If we want to rush to the Premier League, we must sign up to strengthen the team's strength. This requires a signings budget, plus the team’s daily operations and the budget for a new training base. In the coming year, our The total investment will be an astronomical figure that the team cannot afford."
   Yang Huan spent 15 million pounds on the acquisition of Southampton, but when she turned around, she had to invest tens of millions of pounds to operate. She didn't understand the logic behind it.
   "Astronomical number?"
   Yang Huan chuckled after listening. He wanted astronomical figures.
   What he pursues now is an eyeball economy that is more shocking and more effective.
   "What are you laughing at?" Zhang Ning was flushed with Yang Huan's smile, "Am I wrong? Do you only consider investment, not income?"
   Yang Huan really nodded, "Yes, investing in football is a kind of fun for me. I never thought about making money from it."
   "So, I want to build Southampton into a team with strong competitiveness even in the Premier League in the shortest time possible. As for how much money I invest, are you worried that I have no money?"
   Everyone present, except Sun Yue, who knew it, and Long Wu, who had been standing behind Yang Huan playing mobile games, were all full of black lines.
   Too tyrant, too upstart!
   But this method is the simplest and most practical way!
  Chelsea, Manchester City and other teams all rise like this?
   "Sun Yue, tell me what you think." Yang Huan pointed to Sun Yue.
   Sun Yue used to have a lot of bizarre ideas and ideas in the Yang Group, but they were not reused. There was always a kind of unwilling depression. It was not until after being brought out by Yang Huan that he had a feeling of elation.
   Therefore, in this recent period, he has devoted almost all of his energy to the operation of Yang Huan's plan.
   Now that Yang Huan was named, he prepared a little bit in his head before speaking.
   "Master Huan, I think there is only one way for Southampton at the moment, burn money, burn money desperately!"
   Hearing what Sun Yue said, everyone present was shocked.
   Southampton has a bargaining chip?
   "Tell me, how to burn money?" Yang Huan waved a big hand and agreed with Sun Yue's statement.
   Zhang Ning was so depressed, she seemed to see a shocking deficit on Southampton's books.
Sun Yue heard that, "It's very simple. Every year, one or two top superstars are introduced, and a group of powerful stars are formed to form a strong lineup. Next year, they will be crowned in the English Championship, followed by the Premier League for three years. Later we will appear in the European arena!"
   Nicolas Cortes heard about Sun Yue’s plan from the team’s translator, and almost fell down. Really think professional football is so simple? How much does it cost to burn like this?
   But he was faintly excited, because if he did so, Southampton's strength would be improved overnight.
  Who doesn't want his team to be the top giants with a high-end atmosphere?
The reason why the team failed to upgrade last season was because Marcus Liebherr was stingy and didn’t give money or sign up at the beginning of the season. After halfway through the season, during the winter break, several consecutive players were introduced, but The opportunity to upgrade has been missed.
   After calculating, the money is not spent, but the effect is not good.
   On the contrary, like Yang Huan, with ambitious and appetite, the effect is better.
   "Nikola!" Yang Huan looked at Nikolai Cortes.
   "Young Master Huan."
   "Are there any top superstars you can buy in the transfer market? Money is not a problem, I want the top one!"
   Nicolas Cortes also made a lot of preparations to welcome Yang Huan's arrival, especially in the transfer market.
"There are many hottest superstars in the transfer market, Arsenal’s Fabregas, Valencia’s David Villa and David Silva, Manchester City’s Robinho, Barcelona’s Iraq Brahimovic and Yaya Toure, Manchester United's Rooney, are the hottest superstars in the current transfer market."
After    Nicolas Cortes finished speaking, he added with a wry smile, "But the possibility of them coming to League One is pretty slim."
   "Why?"
   "Many of these superstars are in the professional upswing period, and they will also go to top teams to transfer. It is impossible to come to League One."
   Keesh Harris, who has been sitting next to him, interrupted at this time and shook his head: "I don't think so. Professional players regard playing football as a profession. As long as they can afford to pay, who can't make ends meet?"
"At the time Kaka almost joined Manchester City. If it weren't for Real Madrid's chairman Florentino's last moments to interfere, Kaka is already in Manchester City. So, in the final analysis, whether you can attract entry depends on whether you are willing to burn money. "
Nicolas Cortez smiled bitterly. Of course it is true. But Manchester City was at least a Premier League team at the time. Southampton is now a League One. The difference is not small, and even if it burns money, Have to think about costs and benefits?
   I don’t know, but Yang Huan slapped the table hard and praised the local tyrant: "Good point!"
"Among these superstars, Fabregas always thinks of Barcelona at Arsenal. We don't like players like this. Robinho is out of breath. David Villa and David Silva are fine. , It’s just a bit soft and not domineering enough. Ibrahimovic seems to be divorcing Barcelona now..."
   "It's him, Ibrahimovic!" Yang Huan immediately decided that this Swedish center is the kind of powerful center that can lead a group of friends to play happily alone. He has super personal ability and is worth having.
   "Nikola, help me call Ibrahimovic's agent, I don't believe it, there are still people in this world who will have trouble with money!"
   It was the first time that everyone in Southampton felt Yang Huan’s wealth, and they were all shocked.
  What is a rich man?
   The real rich person is, as long as I want to do, no matter how much it costs, I have to do it.
   Turn the impossible into possibility, and turn decay into magic.
   This is the effect Yang Huan wants!
  …………
  …………
   The first high-level meeting after the acquisition of Southampton was concluded. Yang Huan saw that it was still early and went to Southampton’s training base in Staplewood non-stop to inspect.
   Before leaving, he did not forget to tell him that Nicolas Cortes would order a table at the best restaurant in Southampton, and he would invite everyone to dinner tonight.
Staplewood is on the opposite bank of the Test River. If you want to go from the city, you have to go around to the northern suburbs of the city, go over the bridge across the river, and then go south, walking a big n-shaped, who will let the whole Thai Is there a bridge on the St. River?
   "Is it the only way to come from the city?"
   Yang Huan was very depressed. The straight-line distance was about four or five kilometers, and he could take a detour and walked a full eight or nine kilometers.
   Nicolas Cortes shook his head with a wry smile, "There is only this way."
   Yang Huan curled his lips and said nothing.
  The time has come to July, and Staplewood has already started training camp.
   Like most of the training grounds of English teams, Staplewood is located on the edge of the New Forest National Park. The scenery here is picturesque, but the facilities are too rudimentary.
   There are two fields for the first team, an indoor training field made of white plastic film, and a row of bricks and squares. This is all the first team training area of ​​the Staplewood Training Field.
   There are several training grounds for the youth team, but the training facilities are relatively outdated.
   "It's no wonder that the Liebherr family did not sign in after acquiring Southampton, but immediately proposed to build a new training base."
After listening to Nicolas Cortez, he also smiled, "Actually, the level of our training base, even in the Premier League, is at least midstream. You haven't seen a lot of Premier League teams' training bases. It's simply too bad. !"
   Yang Huan has also seen many reports in his previous life, saying that the training environment of the Premier League teams is too bad, which seems to be true.
   Someone even made a joke, saying that in the early days of Abramovich, the luxury cars of the Chelsea stars added up to be more valuable than the entire training base. UU Reading www. uukanshu.com So what the security guards are most concerned about is not the training base, but the stars' cars.
   That is in London!
   It can be seen how bad Chelsea’s training base is.
   Yang Huan and others arrived at the same time as their training camp, and the training ground of the first team seemed very lively.
   But the head coach Alan Padu did not see a trace. The assistant coach is in charge.
  The players are all doing physical endurance training and are actively preparing for the new season in August.
   Yang Huan saw that the players were basically training without the ball, running under the direction of the coach, he felt very incomprehensible, "Aren't we going to train with the ball?"
   Nikola Cortez knew that Yang Huan admired crazy offensive football and gorgeous ground coordination, so he could only smile bitterly: "Every coach has his own set of training methods."
   "But aren't all the teams now transitioning to the continental tactical system? Our training methods don't need to keep up? Without training, how can we achieve results in the game?"
   As the saying goes, training is the accumulation of competition, and competition is the explosion of training.
   Without good training, where is the outstanding performance in the game?
   At least in the reports that Yang Huan has read, a truly outstanding marshal will never simply practice physical fitness.
   "Fart! Who says England must learn the continental style? Is our own style in England not good?"
   came out next to a guy with white hair, and retorted very angrily.
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