Chapter 633: The wool is on the pig

Perhaps it was because Yang Huan felt a bit embarrassed to describe himself so magnificently.
This person, if he is too magnificent, wouldn't he become Yue Buqun?
Seeing the look of the guys below who were holding back their laughter, Yang Huan sighed in his heart. He blamed himself for not maintaining a good image in front of them. As a result, he didn’t even want to do anything for Chinese football. Trusted by them.
Well, it seems that it is necessary for me to save their wrong thinking logic!
Thinking of this, Yang Huan coughed twice, letting everyone look over.
"Don't you think I am joking, on the contrary, I am very, very serious!"
I don't know, it's okay if he doesn't say this. When he said that, everyone laughed.
"Master Huan, you don't need to emphasize it anymore, we all know and understand that you are serious!"
"Yes, very, very serious!"
"I'm just afraid that I'm a little too serious, will it?"
Yang Huan is depressed, I will know your sister, I said it is serious, do you think I am playing?
It's all because of not carrying the boss's airs. The boss still has to maintain a sense of mystery.
As a result, Yang Huan coughed twice again, "I say important things three times. I am very serious, very, very serious!"
At this time everyone will look at me, and I will look at you, not to be careless.
Repeated it three times, it seems serious!
Once Master Huan was serious, the others wouldn't dare to be careless.
Everyone knows that Young Master Huan has very high requirements for the ability of his subordinates to do things. Once he fails to meet his requirements and standards, he will not be merciful to you. The few present are all killed from the crowd. , How can you not understand?
Yang Huan glanced at everyone, only then began to be satisfied with the effect he had created.
Hey, if I don't talk to you guys sternly, do you all think I'm joking with a smile?
Okay, now I'm going to slowly calculate with you three, six, and eighteen!
"I'm serious to tell you that the domestic broadcast of the Premier League is free of charge!"
Everyone present was surprised, and even Sun Yue couldn't sit still.
"No charge?"
"Oh my God, how can you fix it without charging?"
"Yes, we have to invest so much money every year, without charging, don't we have to lose our money?"
"No, Master Huan, didn't we decide to try to charge?"
Everyone, every word of you and me, obviously felt that Master Huan’s decision came too suddenly, and it was too unexpected.
Investing so much money in a year to smash the broadcasting rights of the Premier League, but in the end, there is no charge?
Yang Huan glanced at the crowd, shook his head and sighed, "That's why I said, you guys have gotten into the eyes of money!"
But just when everyone thought that Young Master Huan was about to start making a stellar rhetoric again, Yang Huan directly asked a question that was so realistic that they were all caught off guard.
"Do you think how many people will pay to watch the Premier League?"
Sun Yue and Zhao Yuanfang looked at each other, and they all understood what Young Master Huan meant.
They are all smart people and they have conducted detailed investigations on the market. It is naturally clear that almost all live broadcasts of matches in China are now free, and even if they are given to traditional TV stations, the broadcast costs are quite cheap.
As for the Internet, free piracy is everywhere.
In such an environment, charging is undoubtedly a kind of dead end.
Both the predecessors Ren Tiansheng and Xinying are lessons learned from WeChat video.
"I tell you, in a country where the copyright system is still immature, there is no expectation of fees. Regardless of the number of fans, how fierce and vicious they shout on weekdays, how many people are really willing to pay to watch football?"
After a pause, Yang Huan continued: "Also, you know the current bandwidth and tariffs in China. Do you think that the current environment is suitable for charging?"
Listening to what Young Master Huan said, Sun Yue, Zhao Yuanfang and others suddenly felt that it seemed to be the same.
"But, Master Huan, this market needs to be cultivated, but if we give up charging now, how can we cultivate?"
Sun Yue also has his own consideration, because once it is free, it is difficult to charge again.
Even if one is not careful, it is likely to cause public resentment, and by then, the image of WeChat will collapse.
Unexpectedly, after Yang Huan listened, he laughed, "This is the point I want to say!"
Everyone present could hear the clouds and mountains and the mist, what do you mean?
Isn’t it important to charge for broadcasts in the Premier League, but the rest?
"You guys, always keep your eyes on the Premier League broadcasting rights. I just said that you all got into the eyes of the money. I was right, and you still don't understand it at all!"
I have to say that Sun Yue has been with Master Huan for the longest time, and he is also the smartest person, and he has the loudest flattery.
Young Master Huan didn't give a hint just now, and he couldn't understand it, but now when he heard the hint, a flash of light flashed in his mind.
"Master Huan, do you mean that the wool comes out of the pig?"
Yang Huan laughed and praised, "Yes, that's right!"
Everyone suddenly realized, but there was still a problem.
This Premier League broadcast right is different from other Internet products. How can it be done on pigs?
Also, everyone in the industry has a consensus that the free lunch will end sooner or later.
If WeChat Video is not actively cultivating users’ awareness of paying, wouldn’t it be a big loss to invest so much money in running so many events every year?
"Actually, you have always got one thing wrong."
"What's the matter?" Even Sun Yue couldn't figure it out.
"Chinese netizens are not unwilling to pay. The key is that you have to impress them with services and cater to their needs!"
Why were British fans willing to pay a fee to buy Sky TV’s set-top boxes and pay to watch the Premier League?
To put it bluntly, they have this kind of demand, and only Sky TV can give them this kind of service, so they pay.
Now in China, the broadcast of the Premier League is not limited to WeChat videos. It is available for free download on many websites.
More importantly, what percentage of the fans actually follow the live broadcast?
As Yang Huan said before, as long as he is concerned about football, he can be regarded as a fan. Whether he is watching the live broadcast, whether he is a real fan or a pseudo-fan, he is a fan. There is no saying that no one is taller than anyone else.
So, these football fans, they may not watch the live broadcast, may not pay attention to the game, or even know the stars, but what about?
They like football and they pay attention to football, so there must be their needs!
In other words, their needs are not on the broadcast of Premier League matches, but outside the game.
But WeChat, as the world's leading social media and the largest domestic social media, can do too many things after winning the exclusive broadcast rights of the Premier League.
"Young Master Huan is right, because our previous thinking was too narrow!"
Sun Yue was really convinced by this.
Young Master Huan can always think of some ideas they didn't think of.
"One of the important reasons why foreign countries can charge for broadcasting rights is because they have a mature copyright operating environment, but it is obviously impossible in China, so we have to change!"
Zhao Yuanfang also kept nodding, "Lao Sun is right. If you look at Young Master Huan’s operating ideas, although there is no charge for broadcasting rights, as long as we give a little guidance, we will be able to greatly increase the activity of WeChat users and even attract If more fans join, it will really greatly cultivate the domestic fan market!"
"From the perspective of capital operation, the increase in WeChat user activity will greatly help us go public in the future!"
Compared with the money earned from listing, the current Premier League broadcast rights investment is a piece of cake.
Unexpectedly, Young Master Huan still shook his head.
"You all make some sense, but it's not enough!"
"Not enough?" Sun Yue and Zhao Yuanfang were a little surprised.
Yang Huan nodded, "There is one thing that you are right. We must charge and use the broadcasting rights for free to attract more fans' attention to the maximum. We can even give CCTV and other companies a low price to agree to our terms. , The TV station we cooperated with, let them go live."
"Internet and mobile copyrights are operated exclusively by us. We can produce some supporting programs that viewers like, similar to daily games or off-site ones, and then launch a series of attractive special fee-based services to cultivate users’ The awareness of fees, even if the income is small for the time being, it is definitely promising in the long run."
Yang Huan started his business for free.
The mobile games he made are free, but as a result, he is the owner of the most profitable game company in the world.
Therefore, he is more adept at playing this mode than anyone else.
"In addition, I think there are too few sports media in China. There were one or two professional newspapers before, but now they are half dead. As for the Internet, the major portals have too much information, and they are very cheap. Attractive!"
Yang Huan remembered the news app that Zhuang Ziqing, Zhang Ning and Su Jingyan had jointly invested in before. It could almost be said that it was launched in China and immediately caused a huge response, which touched him.
"We should build a professional sports app that integrates live event live broadcasts, professional news information, in-depth topic analysis, and a forum with an excellent atmosphere."
When Sun Yue and Zhao Yuanfang heard this, they suddenly felt their eyes shine.
Sports fans can be said to be the most loyal fan group on the Internet. If such a mobile application can attract a large number of fans and fans, how amazing would it be?
Having said this, Yang Huan himself felt that this idea was becoming clearer and more interesting.
"Well, isn't there a word circulated on the Internet? Everyone can understand the emperor of the ball these days, so our mobile app is called "the emperor of the ball!"
"Ah?!" When Sun Yue and Zhao Yuanfang heard this, their faces were full of waterfall sweat.
Understand Qiu Di?
This doesn't seem to be a commendatory word, right?
It should be a derogatory term used by some fans to ridicule and ridicule another group of fans, right?
But how do you listen to Master Huan’s tone, it seems that this word is very good?
"Well, the name is good, I know Qiu Di, I have thought of the slogan, everyone knows Qiu Di, great!"
Everyone present was stunned.
Master Huan, has this joke made a big deal?
Are you sure you want to take this name?
At that time, don't be laughed at by netizens!
But Sun Yue quickly grasped a key point.
Netizens these days have a high level of laughter. It is not easy to amuse them.
Therefore, in the past so many years, all the products and services that amused netizens have finally become explosive.
In this way, knowing the name of Qiu Di may be controversial ~EbookFREE.me~ may be laughed at, but from another perspective, isn't this the basic element of becoming a hot product?
If you take the name of a Weiguangzheng, it is not beautiful!
Thinking of this, Sun Yue looked at Young Master Huan's eyes, which was called admiration.
A name that comes up casually is always praised by people. Just ask, besides Master Huan, who else can?
"Old Sun, go back and prepare quickly, I will call Zhang Ning."
Yang Huan stood up immediately, he has always been the kind of master who sits down and takes action.
"Before the start of the Premier League, it must be launched. Next year is 2014. The year of the competition, we will be an instant hit!"
While speaking, Yang Huan's expression was full of confidence.
Because as long as it is something he really wants to do, there is nothing impossible! r1148
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