Chapter 706: Superstar Industry Chain

It is undeniable that Nike’s situation in European football is indeed worrying.
Not long ago, the Premier League’s Arsenal announced a cooperation agreement with Puma. From the summer of 2014, the Gunners will bid farewell to the Nike Legion and switch to Puma. This is definitely a painful blow to Nike.
Because in the past few years, despite Arsenal's poor performance, the market appeal is still quite strong.
Now, even the Gunners’ old partner has switched to Puma, and Nike’s influence in the Premier League has been further weakened.
Not only that, after the Gunners announced that they would switch to Puma, Manchester United also announced that they would switch to Adidas starting in 2015. The Germans offered a astronomical sponsorship contract worth £75 million a year for ten years.
It can be seen that Adidas is making a big bet!
Now in the Premier League, Manchester United, Southampton and Chelsea belong to Adidas, Liverpool belong to Warriors Sports, Arsenal belong to Puma, and Nike has only one Manchester City team left.
Adidas was once almost at a loss by Nike, but in just two or three years, the Germans have completed a beautiful counterattack and successfully seized the largest market share of the Premier League, the world's most watched league.
Especially in the last two seasons, Southampton's performance has been so eye-catching, these have made Nike regret it!
Manchester United just announced that they would switch to Adidas. Chelsea signed a long-term contract with Adidas. If at this time, Nike can successfully poach Southampton over, with the influence of the Saints today, Nike is bound to re-stabilize the Premier League situation.
Interestingly, the contract between Southampton and Adidas also expires in 2015!
This is only the Premier League, in the French League, Nike's situation is equally worrying.
Nike currently only sponsors Paris Saint-Germain and Lille in the French Ligue 1, but Adidas sponsors strong teams including Lyon, Marseille and Saint-Etienne, while Puma sponsors teams such as Bordeaux and Rennes. Nike's situation is also worrying.
And if, as Sun Yue said, Monaco’s goal is to participate in the Champions League, then, with strong teams such as Lyon and Marseille signing long-term contracts with Adidas, Nike strongly supports Paris Saint-Germain and Monaco. Jin Haoqiang is undoubtedly a choice that has to be made.
The same situation also happened in Serie A.
Inter Milan’s situation in the past few years has been very bad, until it was acquired by Yang Huan not long ago, and in the winter break transfer market, more than a dozen players were sold in one breath and a large number of players were sold off. A bold reorganization.
After the two-week winter break, Inter Milan's performance has improved, especially the team's overall lineup has been strengthened, it is indeed possible to reach the top three of the league.
More importantly, Yang Huan personally promised that Inter Milan will introduce a superstar player in the summer, which shows that Yang Huan has stabilized the top three in the league in the new season, participated in European competitions, and even hit the league championship. Blazing ambition.
This is also in line with Belt Hoyet’s impression of Master Huan’s consistent style.
Among the strong teams in Serie A, Nike has long-term cooperation with Inter Milan and Juventus, while Adidas is Milan. This makes Nike's influence in Italy surpass Milan.
But recently, the weather vane has changed a bit. First, Adidas poached Juventus heavily. Starting in 2015, Juventus will receive high-priced sponsorship from Adidas, but Nike has snatched the Red Wolves Roma from Capa’s hands. .
In this case, Inter Milan is very important!
Especially for Inter Milan under Yang Huan's rule, because looking at past resumes, Yang Huan and Miracle Media's ability to manage the team is no longer in doubt.
As the only team in the traditional top three to cooperate with Nike, Belt Hoyet is very clear that Nike's interests in Italy are directly linked to Inter Milan.
But if Inter Milan's only golden sign is snatched by Adidas, then Nike will be kicked out of Serie A.
At that time, can Nike's interests in Italy be guaranteed?
Relatively speaking, the situation in La Liga will be more optimistic, but there is no shortage of crises.
Nike sponsored Barcelona, ​​Atletico Madrid, Málaga, Real Sociedad and Bilbao in La Liga, while Adidas only sponsored Real Madrid and Valencia in La Liga.
It can be said that Nike has a certain advantage in La Liga.
But in the strong team camp with the most market appeal, if Atletico Madrid really has the ability to become the third pole of La Liga, then Nike will keep Atletico Madrid and will continue to maintain its advantage in La Liga.
But if it is snatched by Adidas, Nike's interests will definitely be damaged.
But this is only considered from the perspective of the team.
But what Miracle Media wants to do now is to bundle these four teams together, which is much more serious.
Just imagine, if these four teams all switch to the Adidas camp, what a painful blow will it cause Nike?
But conversely, if all were taken under Nike, this would greatly help Nike's momentum and market share.
This is definitely a big plus for Nike, which has been shrinking in the European football market in recent years.
Thinking of this, Belt Hoyet sighed heavily, raised his head again, and looked at Yang Huan, who was waiting for a long time, and he was very admired in his heart.
Only a few years now?
In four years, oh no, in three and a half years, this young master Huan has already become a figure in European football who stomped and stomped, and it is said that he has a very close relationship with Platini, and is consciously or unconsciously promoting Latini builds momentum.
No, Platini has publicly stood up before, saying that some of FIFA’s practices are very disappointing, and that Blatter is required to publish the entire internal investigation process and documents. It must be open, fair and transparent!
This time, Platini directly stood in Blatter's opposition camp, but also stood in the same camp with all the outrageous fans and media reporters around the world, and got the support of the latter!
For a long time, the relationship between FIFA and Adidas, everyone has not said, but they also know well.
If Blatter steps down and replaces Platini, does it mean that Nike will have a chance?
Thinking of this, Belt Hoyett knew in his heart.
He also knows very well that this is an opportunity for him. If he makes achievements, his reputation within Nike will be further improved.
"Master Huan, I have taken note of today's affairs. When I look back, I will arrange manpower to follow up and contact Miracle Media. I hope to have a clearer understanding of your entire plan and future development plan."
Yang Huan smiled slightly and nodded: "Ok, then you can contact Sun Yue!"
Sun Yue, who was sitting on the side, turned his head towards Berte Hoyer, but he did not forget to remind him,
Bert, you should know that preparations for the International Champions Cup have already begun, and the European youth champions next season The league is about to start attracting investment, so..."
After a pause, Sun Yue smiled thiefly, "We can't give you too much time to consider, you understand!"
Belt Hoyet certainly understands, and even he suspects that the reason why Miracle Media has been delayed to the present is their negotiation strategy.
Just like in the European transfer market, many seller teams deliberately set the negotiation time within the twenty-four hours before the transfer market closes. Their meaning is obvious. If you really want to buy someone, then I will If you don’t give you time to consider, you will either agree to my terms and buy at a high price, or you will give up.
This kind of negotiation strategy is very dangerous.
Now it seems that this miracle media is also using this method!
After sending off Belt Hoyet, Sun Yue smiled slightly, "Master Huan, how determined are they to participate in the competition?"
Yang Huan chuckled, "As much as they want to swallow Adidas, as much as their determination to compete."
Sun Yue also laughed, which is indeed the truth.
Miracle Media bundles the sponsorship rights of these four teams together, and it has indeed formed an influence that cannot be underestimated.
This is far more valuable than the club's individual negotiations.
"Master Huan, recently, we have invested a lot of money in Platini's affairs, and we have more than one million euros!"
"Over a million euros? So little?"
Sun Yue smiled bitterly, "A lot, Master Huan, if it is converted into RMB, it will be more than ten million!"
I am afraid that only those with wealth and wealth like Young Master Huan will regard 1 million euros as scattered money.
"Oh, that's right!" Yang Huan seemed to be enlightened. "Then continue to work harder and tell Platini that you have to be a little harder to gain momentum. If you are speaking to young people now, if No power, who cares?"
Then, Yang Huan remembered something, "Oh, yes, let him learn more about Mourinho's speech art!"
When Sun Yue heard this, he almost burst into laughter. Isn't this too such a thing?
Let Platini learn from Mourinho? is it possible?
But Young Master Huan’s statement is correct. Many of Mourinho’s remarks cannot be said to be wrong, but that he is too obsessed with attracting attention. To put it better, he is protecting the team from wind and rain. But to put it bluntly, it can also be said that he was trying to show off.
Such a head coach is also a wonderful work in the current professional football world!
Oh, there is such a figure in the political circle, Mr. Mayor of London, a good friend of Young Master Huan, and a strong supporter of political upstart, Boris Johnson, who is regarded as the strongest contender for the next British Prime Minister. It is also a wonderful flower!
This shows that this is a wonderful world!
Of course, as to whether it is really weird or fake, who cares?
"By the way, I let you continue to look for teams in Europe, what progress has been made?"
"Well, we are investigating and contacting. We are currently targeting the Netherlands, the Czech Republic, Belgium, Croatia, Austria and Switzerland, and they are all teams that are known for their outstanding youth training."
Yang Huan nodded, "Okay, very good. Be patient. For the time being, there are not many people paying attention to these mid-range teams!"
The current international capital is focusing on the teams of the five major leagues ~ EbookFREE.me~ and they are all strong teams. For teams other than the five major leagues, they often do not pay much attention to them, except for a Red Bull group.
However, when Red Bull Group invests in multiple clubs in Austria, Germany and other regions, the first consideration is the advertising effect.
But what Yang Huan values ​​is how to build a complete set of strong and powerful, and can create a complete set of circulatory system of the star industry chain, so it needs some outstanding youth training to be able to provide for Southampton, Atletico Madrid and Inter Milan. The arsenal and youth training camps that continuously send and cultivate talents.
Even Yang Huan is thinking that if there is a chance, he should definitely enter the football markets of Argentina, Brazil and other South America and Africa, because to put it a bit more ugly, they are the raw material market for professional football.
At that time, from the selection of raw materials, to processing and training, to star packaging and promotion, and finally to the top of the professional football pyramid, Yang Huan will completely control the most powerful superstar industry chain in the entire professional football world.
Compared with Yang Huan's grand plan, what Mendes and others did are inferior, right?
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