Chapter 732: Can't afford to lose


"Ron Gurley is indeed a rare talent!"
Florentino was sitting on the chairman stand of the St. Mary's Stadium, looking at the fanatical atmosphere of football on the scene, and couldn't help expressing his inner feelings and admiration.
As a former Manchester United executive, chief operating officer and chief executive officer of Chelsea, Ron Gurley is no stranger to the core circle of European football. On the contrary, almost everyone knows his capabilities.
At least, under his leadership, Manchester United and Chelsea, both in stadium management and transfer negotiations, have been quite successful. After he left, the management level of both teams has declined, especially Chelsea.
With Mourinho’s return to power this season and the team’s unsatisfactory results, the attendance rate at Stamford Bridge has not been satisfactory. This also makes many Blues fans miss Peter Kenyon and Ron Gurley's time.
Yang Huan sat beside him, just smiling and not even bothering to say polite words.
If Florentino praised him for anything else, he might be modest, but when it comes to stadium management, there is nothing to be modest.
Just now, he also accompanied Florentino to the Glory Stadium, which is the new stadium in Southampton. After a visit, he almost surprised the Chairman of Real Madrid. It's all gone.
Because in the data given by Yang Huan, Southampton now earns more than 300 million euros in annual revenue from new stadiums.
If you add in broadcast fees and sponsorship costs, it will be more than 500 million yuan, and it will be hard to catch up with Real Madrid.
As for whether it can exceed it, it has to see if Real Madrid's revenue this year can achieve substantial growth as Florentino expected.
But a new stadium brings 300 million euros in revenue, even if it is put in the United States, it is quite an amazing achievement.
But Southampton did it!
Moreover, according to Yang Huan’s plan, this is only the first step. As the entire artificial island business circle matures and with the progress of the Southampton Old Town renovation project, it will gradually prosper, and with the Saints fans’ points system With the operation and promotion of Southampton, Southampton’s revenue will continue to rise.
In a nutshell, the tickets for the Glory Stadium are free of money, but the income of the Saints is higher!
I really agreed, there really is no free lunch in this world!
But from the perspective of the fans, they also did not suffer, and even enjoyed the benefits.
"Master Huan, I heard that Atletico Madrid is also hiring a third party to conduct research recently. It seems that you are planning to transplant the Southampton set to Madrid!" Florentino asked tentatively.
This is also the news that he has just received recently. It is said that the investigation has started for some time.
Yang Huan smiled, how could this kind of thing be kept from others?
"Complete replication is impossible. Every place has different characteristics of each place. The characteristics of Southampton cannot be copied by Madrid. The reverse is also the same. Moreover, the tourists and consumers are completely different. , This thing is not so simple!"
After a pause, Yang Huan continued: "We were in Southampton. We started to conduct market research from the start of the construction of the stadium. But even so, there are still various problems. Everyone It's so busy."
"So..." Yang Huan smiled helplessly at Florentino, "Florentino, you should know that this kind of thing is difficult to talk about, but this is a general direction, and I will not shake or change this direction! "
Florentino also understands.
If integration is the development trend of modern football tactics, then the diversification of stadium operations is also the biggest growth point for the club in the future, and it is also the most critical potential.
Because every team has hundreds of thousands or even millions of loyal fans in the region at least. Among these fans, tens of thousands of people come around the stadium every week, so they can come to the stadium on time. The ball, leaving after the game is over, this is simply a waste of resources, a very extravagant stupidity!
But like Southampton, by creating a whole set of business ecology that caters to the needs of fans, keeping as many fans around the stadium as possible will not only bring extremely rich commercial income to the team, but also greatly increase fans. Loyalty and sense of belonging.
There is no doubt that at this point, Southampton is ahead of all teams in European football, and it can even be said to be far ahead.
Even if Southampton succeeds, I am afraid that in the future, many local tyrants will come to Europe to buy teams. The first consideration will no longer be the giants, but which team will have greater development potential around the stadium and more local fans will be more loyal.
If this is the case, Manchester United will definitely lose to Manchester City, Liverpool will also lose to Everton, Real Madrid is estimated to lose to Atletico Madrid, it is really a counterattack drama!
"You, don't get cheap and sell well. We at Real Madrid want to learn from you, but we can't learn it!"
Speaking of this, Florentino is a long sigh.
Real Madrid's internal interests are intertwined, and the power structure is also intricate. There are a lot of things. Even his chairman, sometimes it may not be balanced!
"Okay, do I still want to learn from you? Membership, various discounts, and various government cares, how cool?"
Seeing that Florentino was about to refute, Yang Huan immediately took the lead, "Don’t tell me no. Not long ago, the Spanish Minister of Sports just said that he would help some teams to relieve high debts. If it weren’t for public opinion’s opposition, I'm afraid it has already been implemented!"
For this, Florentino is really speechless.
Because this is true, but not only Real Madrid, Barcelona, ​​and even Atletico Madrid and other teams will benefit.
However, Florentino was unwilling to continue on this sensitive topic and immediately changed the subject.
"Master Huan, I heard that when you went to Barcelona before, the guy Roselle talked to you about the transfer, right?"
Yang Huan wondered in his heart, a little surprised on the surface, "Wow, do you know that? You didn't install a bug on me?"
Florentino laughed, "That guy Russell wants to strengthen his strength, especially the striker and midfielder, so if I'm not wrong, he should have taken a fancy to Suarez and Modric, yes. Right?"
Barcelona is fond of Suarez and Modric, this is a scandal that the media has been circulating in the past year.
The former can further strengthen Barcelona's striker strength. Just imagine the trident composed of Suarez, Neymar and Messi. How beautiful is that picture?
As for Modric, both Xavi and Iniesta are quite old, and their form is declining very quickly. They really need a midfielder of the year to support Barcelona's waist. Modric is undoubtedly quite suitable. .
Yang Huan listened, and he was funny in his heart, Lord Buddha, you guessed it wrong, Roselle's servant has no money at all?
How about he still owes me a debt, with IOU written? Still have money to dig my corner?
But on the surface, he shook his head for a while, "You all know this? I seriously doubt now, you send someone to follow me!"
Florentino shook his head again and smiled, "I’m a person, I believe Master Huan, you know it too, we don’t have to say extra polite words, Suarez and Modric, if you want to sell, I will definitely buy. No matter how much Barcelona sells, I must be taller than them!"
What is confidence? What is courage?
This is called confidence! This is called courage!
What Roselle, what Calderon, compared with the great President Florentino, is inferior, there is nothing?
"Okay, I remember it!" Yang Huan nodded.
Florentino decided to strike while the iron was hot, "The matter of Nadi Maria for Modric..."
"That said, if you lose this game, I will promise you!" Yang Huan said with a smile.
Florentino also chuckled, cursing inwardly, this little fox is really cunning.
In fact, he also knew in his heart that Barcelona may not have the money to buy Modric, while Suarez and Southampton did not intend to sell.
However, he is also a little worried. After all, the conditions of Xavi and Iniesta have fallen too fast. If Russell is really pressing, if he sells iron and buys Modric, then Real Madrid will suffer heavy losses. Up.
After trying so hard for so long, but in the end was cut off by Rosetta, I would like to ask, where are the faces of Florentino and Real Madrid going?
For Florentino, money is not a problem at all.
Five million more and five million less are not an issue at all. The key is that Southampton is willing to sell!
Listening to Yang Huan's tone, this deal is a play.
It's just that Southampton hasn't dealt with it in some ways, so there is no way to agree for the time being.
After all, when it comes to the transfer of core players in the team, it is often quite troublesome and can't be rushed.
When the two big guys were talking about their big guys in the stands, the players of the two teams walked into the stadium one after another with the crazy cheers of the Southampton fans.
Southampton played at home and did not make much adjustments to its lineup.
The goalkeeper is still Neuer, and the back line is David Alaba, Xavi Martinez, Varane and Azpilicueta.
Danilo, who performed well in the previous game, was replaced by Spanish right back Azpilicueta in this game.
The right back is facing Real Madrid's left forward Cristiano Ronaldo's side.
From the starting point of view, Bielsa is also on the defensive on the right.
The midfield is a combination of Modric, Tony Kroos and Kaka, and the front trident is Hazard, Ibrahimovic and Suarez.
Among them, Hazard did not appear in the game against Newcastle after he returned from injury, so in this game, Bielsa arranged for him to play the main role and play against Real Madrid at home.
As for the state of Hazard, this is also what many media are worried about.
Southampton here can be described as the strongest lineup to play, Real Madrid is also not to be outdone.
Due to the kick shot against Sanchez in the first round, Diego Lopez made a low-level error, so in this game, captain Casillas returned to the starting lineup.
The back line is Marcelo, Pepe, Ramos and Carvajal~EbookFREE.me~ This is also the standard of Real Madrid this season.
The midfielder is Di Maria, Xavi Alonso and Vidal, and the frontcourt is Cristiano Ronaldo, Benzema and Gareth Bale.
The two teams obviously attached great importance to this game, almost all of them played with the strongest lineup they can now rank.
Therefore, with the two teams lined up, the atmosphere at St. Mary's Stadium suddenly became tense.
More than 30,000 Saints fans cheered in the stands and sang Southampton’s team anthem loudly, cheering for their team.
The coaches of the two teams also stood on the sidelines as if they were facing the enemy, watching the game, waiting for the whistle to sound.
I was secretly looking forward to it, this game must never be lost!
This is a game that neither side can afford to lose!
...()
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