Chapter 740: The last 1 piece of the puzzle
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Football Giants
- Chen Aiting
- 1953 characters
- 2021-03-03 09:53:50
"What is their detailed plan?" Yang Huan asked with interest.
Beiersdorf thought for a while,
turn the club into a limited liability company, sell part of its shares to investors, increase the club’s cash flow, and solve the imminent debt crisis.
In return, the club’s board members will be reduced to six, and investors can arrange for up to two people to join the board and participate in the daily operations of the club.
According to the nature of most teams in the Bundesliga, there is no way to attract investors.
Therefore, like Hamburg, if you want to sell shares, you must first transform yourself into a joint stock company.
As early as January, Hamburg passed this resolution, and in the past three months, the club has successfully converted the club into a limited liability company, taking the first step in selling shares.
"At present, the outside world's valuation of Hamburg is about 100 million euros, so their initial intention is to sell 25% of the shares in exchange for 30 million euros in cash."
"Among them, the club needs to spend 10 million euros to repay the debt, and the rest will be used to run the summer transfer. I hope to help Hamburg return to the European stadium in the shortest time."
Yang Huan had a plan in his heart, obediently, 30 million euros, can I get two board seats?
I have to say that this trick of the Hamburg management is not stupid, at least the prospects are very gratifying, is it?
If relying on this operation can greatly enhance Hamburg's competitiveness, help the team escape from the current predicament and return to the upper reaches of the middle and upper reaches, it is definitely a coup worthy of recognition.
But what does this have to do with Yang Huan?
Only 25% of the shares!
Yang Huan was a little disappointed in her heart, then turned her head and glanced at Thomas Lake, "Thomas, what do you think?"
Thomas Lake is obviously thinking about this issue too, because he knows that the customer's request is to buy Hamburg completely.
"Master Huan, I think our plan should be divided into several steps."
"Oh?" Yang Huan came interested, and smiled slightly: "Let's talk about it."
"The Chinese have a saying that you can't make a fat man with one bite. The Bundesliga has strict rules and many loopholes, but if we forcefully break through the barriers, it is likely to lead to a situation like the Leipzig Red Bull and become a target of public criticism. ."
This is also where Yang Huan is more worried.
He has always been more clean and self-contained, and he admires harmony and wealth.
If in order to buy Hamburg, but offended the entire German football, then it is completely unnecessary.
"So, my suggestion is, the first step is to seek a firm foothold."
"Go on." Yang Huan understood a little.
"I think we can open up talks with Hamburg. I got the exact information. Hamburg's debt is very serious, more than 100 million euros. How much is the monthly interest? I can guarantee that even the 30 million. When the euro falls, they can't afford to overcome many storms, but will sink deeper and deeper."
Thomas Lake said this and looked around the crowd.
Hamburg’s transfer strategy in the past few years has been very problematic. The short-sightedness of the management has caused them to chase high-profile balloon stars too much in terms of signings. Although this has brought Hamburg a lot of financial income, it also bears a burden. For example, Van Nistelrooy, who is still in the team, Van der Vaart, the former Arsenal defender Juru, the former German national goal Adler, and Westerman, etc., are paid very well. high."
"This has created a dilemma. The team’s signings are not small and the money spent is also a lot, but the strength has not increased much. It is also difficult for the club to benefit from player transfers. Instead, it has to invest every year. A lot of money to ensure the team’s competitiveness in the Bundesliga!"
Yang Huan couldn't help but shine upon hearing this.
Because he discovered that the backbone of Germany's largest bank is still so familiar with football affairs.
"Thomas, are you a fan?" Yang Huan asked with a sudden smile.
Many people at the scene were stunned for a moment, and obviously did not react.
Only Keish Harris knows it, Master Huan is trying to figure it out.
"Uh, Master Huan, I am a fan. Almost all of Germany, there is no one who doesn't like football."
"Which team is it?" Yang Huan asked again.
Thomas Lake was a bit embarrassed now, "Uh, Frankfurt!"
"Oh!" Yang Huan didn't say anything, this is normal too, isn't it?
"go on!"
Thomas Lake also didn’t figure out what the young master Huan meant. He thought about it, and continued:
Because of the club’s business strategy, the Hamburg management’s current actions are tantamount to drinking a dove to quench thirst. The youth training has always been poor, so unless they can effectively adjust the team's business philosophy in the short term and quickly grow the team's strength, otherwise, in the next few years, they will have to continue to live by selling shares! "
"Then you mean..."
Thomas Lake spread his hands, "They want to sell, we want to buy, and everyone continues to trade."
Suddenly, Yang Huan thought about his own discussion with Daniel Levy about taking a stake in Tottenham Hotspur.
Yang Huan’s abacus was very shrewd at the beginning and he also voted for Tottenham Hotspur’s favor, but it didn’t take long before Yang Huan changed his mind and brought Qatar’s Prime Minister Hamad into the game.
But now, Hamburg is eager to strengthen its own strength, signings are quite necessary.
And Yang Huan?
There is nothing else, except that there are many high-quality players.
Needless to say, there is a large number of players in the Southampton Youth Training Camp waiting to participate in high-level events.
There is also the scouting system in Southampton.
It can be said that if it were not for the policy restrictions of the German Football Association, Yang Huan was absolutely sure that in a short period of time, he could create a team qualified for Hamburg in the upper and middle reaches, and even impact European competitions.
But Thomas Lake's plan is difficult to achieve immediate results, but it takes a while to operate. It takes three to five years as short as three to five years, and as long as ten years. Who knows?
But the advantage is that it can prevent Yang Huan from becoming a target.
This time, Yang Huan is so interested in acquiring Hamburg. One of the very important reasons is that he is eager to enter Germany.
Germany's sophisticated manufacturing technology is amazing, especially some hidden champion companies.
The so-called invisible champions refer specifically to small but powerful companies that are small in scale but dominate the world market in this field.
In the past few years, as more and more Chinese capital enters Germany, these hidden champion companies are the most desired by Chinese capital, and many have been acquired, but some are still more sensitive and easily attract the attention of Germany and the world. , Even the intervening companies and fields are helpless due to various reasons.
But if Yang Huan's enterprise can enter the German market in the name of operating a football team, then I believe many things will be much easier.
In addition, Hamburg's potential is indeed great, whether it is from the city or from the Hamburg team.
Hamburg’s stadium is located in the northwestern suburbs of the city, a bit far away from the city center, and there are no attractive tourist resources around it, but it is close to the airport, subway and transportation are very convenient, and there are many residents in the surrounding area.
The training ground is next door to the stadium, and the land is abundant, so that Yang Huan can implement his plan to build a complete business ecosystem around the stadium.
And from the map, Southampton mainly faces the United Kingdom, Madrid, Monaco and Milan belong to the southern part of Europe, radiating the entire Western Mediterranean, Basel, Vienna, and Prague are radiating the entire central Europe, while Brussels and Amsterdam are Located on the western coastline of the entire European continent.
Yang Huan also used Daniel Levi to take advantage of the company's relationship to once again win Athens aeK. The latter is currently playing in the second division of Greece, which is equivalent to gaining a foothold in the Eastern Mediterranean.
The only shortcoming is that in the vast Nordic region, the most affluent and most developed in Europe, Yang Huan is blank.
But now, if you can take Hamburg and use Hamburg to radiate the entire Nordic region, you can complete this last piece of the puzzle.
Therefore, for Yang Huan, the acquisition of Hamburg is only one or two billion euros at best, but behind the acquisition, there are even greater benefits.
But it is precisely because of this that every step must be taken carefully.
"Well, that's how it is decided!"
Yang Huan felt that the whole plan talked about this, and it was time to make a decision.
What he dislikes most is the kind of people who hesitate, do big things and cherish their lives.
On the contrary, the principle he has always done is to be bold and careful. As long as he makes a decision, he will definitely move forward.
He may fail, he may be frustrated, but he will certainly not regret it.
"Thomas!" Yang Huan looked at Thomas Lake.
The latter immediately raised his head and looked at his client.
"You are our senior consultant for this acquisition. I will leave this to you and be responsible for me. Isn't it okay?"
"Me?" Thomas Lake was surprised.
He is just a consultant. When has he seen a client give such a burden to a consultant?
"What? There is a problem?" Yang Huan asked with a smile.
Thomas Lake took a look around and found that many people were equally surprised, but when he looked at Kesh Harris, the football investment expert in the City of London smiled and seemed to have a little bit encourage.
This immediately made him feel an unprecedented challenge.
He chose to leave Allianz Group and then PwC because he was familiar with these companies and felt that it was not challenging at all. He felt that he could not create his own value in such a large company. .
Even now, he has become Germany's largest bank, the top elite of Deutsche Bank, but after staying for a long time, he still feels unsatisfactory, because he cannot make decisions at all for many things.
This made him feel very depressed and depressed.
But now, a challenging case was placed before him.
The acquisition of Hamburg completes an unprecedented case of helping foreign investors acquire a Bundesliga team!
More importantly, this time his client is not someone else, but Yang Huan!
A legend who is always creating miracles!
This makes him feel irritated and bloody!
Therefore, he took a heavy breath and nodded: "No, Master Huan, there is no problem, I promise!"
After Yang Huan listened, he also laughed~EbookFREE.me~For the time being, he just wants to be a customer of Thomas Lake.
As for the future, if he does a good job, Yang Huan will consider going further.
"Dittmar, you are responsible for assisting Thomas from the side, is there any problem?" Yang Huan asked Beiersdorf again.
The latter also shook his head. If you want to ask him about football, about signings and team formation, he is an insider.
But when it comes to capital operation, he is an ignorant layman!
"Very well, I hope this time your negotiations can be conducted in confidentiality!"
When Yang Huan said this, he once again solemnly exhorted him.
"Money is not a problem, but I hope to get as many shares as possible during the first negotiation. You should understand what I mean!"
Thomas Lake and Dietmar Beiersdorf both nodded together.
They understand!