Chapter 390: To be the ultimate

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For the theater representatives who were invited to participate in "Hachiko", this is an experience worth remembering.
This kind of experience is something that most movie clubs cannot bring.
But if you look at the entire Bluestar film and television market, the current impact of this movie can only be regarded as a small splash...
But it's artificial.
On the second day, Xingmang added promotional funds for "The Hachiko" to make the movie more known.
In view of the high reputation of Xianyu's first two films, the publicity of this film has indeed attracted more attention from the audience.
With the promotion, the film also revealed more information.
For example, "The Hachiko" takes a moving line.
For example, "The Hachiko" is a bit of a literary film.
For example, the plot of Hachiko is very tender and healing.
such as……
Spoilers cannot be spoiled.
Large-scale spoilers are tantamount to driving away the audience.
I can’t tell the audience directly that this movie tells about a flowerbed where a dog has waited for his owner for ten years and finally waits for him.
Propaganda generally can only display stills and posters, and use gimmicks such as "the most touching movie of the year" and "mutual redemption between man and dog" to attract the audience.
And the established propaganda will outline the public's impression of Hachiko:
This is a drama with a warm line and a little literary color.
There are interested people, but there are also many uninspired audiences. Anyway, the purpose of publicity is basically achieved.
If you want everyone to know it, you need more publicity, which is too high for the cost of "The Hachiko", so the company is relatively rational in controlling the publicity funds.
It's the creative copy of Astral's ad copy:
"If "Tang Bohu Spots Autumn Fragrance" is the ultimate joy and humor, then "Tuner" is the ultimate reversal and brain-burning. Teacher Xianyu either does not do it or does it to the extreme, while "The Hachiko" There are also its extremes, which are the extremes. We will see you on November 11th!"
The purpose of copywriting is also simple:
Use the impression of the first two movies to awaken the audience's memory, so that everyone is interested in Xianyu's third movie.
Obviously.
The purpose of Xingmang’s ad copy has been achieved.
With the release of such a paragraph on the official WeChat account of Xingmang, many netizens are discussing the ultimate in Hachiko of the Faithful.
"Should be the ultimate warmth?"
"I'm curious about it."
"Achieving the ultimate in everything is not easy."
"The first two movies did reach the extreme to some extent. Few movies have reached the level of "Tuner"."
"In my heart, there are very few movies that are as funny as "Tang Bohu Dice Qiuxiang"."
"..."
at the same time.
Lin Yuan also got a specific report on the film layout of "The Hachiko".
The movie show held by Astral Invited representatives from 43 theaters to watch the movie. Nearly 90% of the theaters were interested in the movie and arranged a certain schedule. The film arrangement rates given by the theaters vary.
There is no need to go into details about the specific film arrangement rate. In general, the initial film arrangement rate of the major theaters is not bad.
Especially for dramas like "Hachiko".
Don't think that if the theater representative likes the movie "Hachiko", he will definitely arrange a high rate of filming obediently.
The movie market is not that simple.
Like to like, business to business, one yard to one yard.
After watching the movie, the theater representatives have to return to their senses and consider the movie from a commercial perspective.
Here are examples of movies on earth:
Whether in the domestic Douban or major mainstream film evaluation lists in Europe and America, "Shawshank's Redemption" is the well-deserved number one!
Even if the domestic and foreign viewing levels are different, the views on this film are completely the same!
Everyone likes "Shawshank's Redemption".
The reputation of this film is indeed the top level on the earth.
But another surprising fact is that after the release of "Shawshank's Redemption", not only did the box office fail miserably, but also the awards were almost non-collected, although the awards were also related to the movie's opponents at the time...
In fact, the box office fiasco of this movie is not alone.
This is the status quo of many feature films with literary attributes.
When the audience goes to the cinema, they are more inclined to commercial blockbusters!
The representatives of the theaters will not fail to understand this truth, so after the end of the "Hachiko Hachiko" filming, it is actually a rare thing that those representatives of the theaters are willing to sign contracts to arrange the film
It is estimated that they are relying on the reputation of this movie in exchange for the idea of ​​the audience at the box office.
If word-of-mouth cannot be exchanged for the box office, no matter how high the evaluation of "Hachiko Hachiko" is, the lineup will only slowly decrease to the lower end.
of course.
This is also related to the fact that the literary film of Hachiko is not so strong, and even has some commercial atmosphere.
There are not a lot of mystery shots in literary films.
If you don't play bells and whistles with the audience, the purpose of the story is to be emotional and sensational, to achieve the ultimate sensational and sensational, and thus get the favor of the theater.
Relatively speaking, some of Xianyu's fans are the most selfless.
After the movie opened the propaganda mode, Xianyu’s tribal comment area was full of flag wavers:
"I look forward to the new movie of Teacher Xianyu, see you at the cinema on November 11!"
"Watching the stills, I feel that the picture is really healing. It just happened to be in a bad mood recently. I hope I can feel the warmth after watching this movie."
"Just like the advertisement of Starlight said, our teacher Xianyu really takes a different route in each movie. The first work is the ultimate funny, the second movie is the ultimate reversal, so I also I’m very curious about the ultimate in the third movie?"
"Also, it must be the ultimate healing and warmth!"
"For some reason, I always feel that things are not that simple."
"Ms. Xianyu’s movies, just like his music works, do not have too much resemblance. Each song can bring a brand new feeling to everyone, unlike some composers who write songs that feel like There are shadows between each other~EbookFREE.me~ The expectations of fans are beyond words.
In fact, it is not just fans of Xianyu. Although the warm and healing dramas are not as popular as commercial movies, there are actually quite a lot of audiences. This has caused many movie forums to appear on the "Faithful Dog Hachiko". "discussion.
same.
Audiences who are interested in movies are curious, what will be the ultimate of "Hachiko"?
Is it really warm healing?
And in this curiosity of everyone.
Time has come to November, and it’s a ten-day countdown before the release of "Hachiko"!
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