Chapter 108: Apple conference

On March 22, Hangzhou City ushered in the sunny day long after the year. Liu Fan and Liu Wei sat in the office together to watch the opening of the Apple conference.
After the official announcement, the Apple conference will gradually enter the theme. First of all, it introduces several new APP functions of Apple, which are irrelevant.
After that, the latest iPads and iPad minis are very tasteless products.
After introducing these two chicken rib products, it finally ushered in today's first bright spot, Apple's wireless charging technology. Apple's wireless charging technology has been fired for several years, but when AirPower appeared to consumers, it clearly did not capture the hearts of consumers.
The AirPower2 displayed by Apple this time seems to be full of gimmicks, but after all, it cannot solve the problem of putting the phone there, and the charging speed has not changed much.
After that, Apple also mentioned some functions and hardware that Liu Fan didn't consider very meaningful. Finally, Cook mentioned the biggest topic of this conference, the new generation of Apple mobile phones, iPhoneXM.
The moment the rumors were confirmed, major media around the world were immediately busy.
But from the appearance, iPhoneXM and iPhoneXS are almost the same.
"Everyone must be curious, why did we suddenly release a brand new phone." Cook was confident on the stage. "Actually, we made this decision after countless meetings, because we have a major The breakthrough is really eager to be delivered to the hands of our consumers, so that our consumers feel the charm of technology, which is our Apple mission. "
Cook said, a big line appeared on the big screen, "QA01 chip."
"No longer the Apple A series? This time, the chip was brand-new." Liu Wei couldn't help but say, and this is also a doubt for many people at the moment.
But when the line above and below the screen appeared, everyone immediately understood, "Apple and Qualcomm cooperated in the world's first 5nm process chip!"
You can see the explosion at the scene from the live broadcast screen. The barrage rolled up instantly.
"Isn't Apple and Qualcomm still in a lawsuit some time ago? It really only has eternal benefits, and no eternal friends or enemies."
"5nm process, this is truly the world's best, and the cooperation between Apple and Qualcomm is scary."
"The two deadly opponents actually cooperated to produce chips, how else do others play?"
"The Kirin chip is completely lost."
Uh ...
Cook waited for a while, then began to show the details of the chip.
Equipped with 8-core CPU, 4-core GPU, brand new neural engine. The next data immediately showed the gap between the 5nm process and the 7nm process. The QA01 chip's CPU performance increased by 157% and energy efficiency improved by 87%.
As for the performance of AI, with Cook's in-depth introduction, everyone noticed that this chip's optimization of neural engine, that is, the performance of AI is not less than everyone's surprise.
20 20 trillion operations per second directly hit any current mobile phone AI chip. At this time, everyone discovered that the development of Apple's new neural engine was actually in cooperation with Google!
In other words, this time the iPhone XM's QA01 chip was actually completed by Apple, Qualcomm and Google.
发现 This discovery shocked everyone. What are the three big brothers doing? Apple and Qualcomm are rivals on the chip, and Apple and Google are rivals on the system. Why suddenly joined forces to dominate the chip market?
猜测 All kinds of speculations popped up online.
"Apple's mobile phone market is crashing, have to cooperate with others, right?"
"Samsung has always been threatening that 5nm process chips will come out soon, is it being pushed by Samsung?"
"Qualcomm 5G was forced by Huawei, Google AI was oppressed by Mulong Technology, will this cooperation be to restore dignity with the help of Apple's mobile phone? By the way, suppress Huaxia's rapidly growing mobile phone market in recent years?"
凡 Liu Fan didn't pay much attention to the news on the Internet at this time, but was waiting for Cook's next speech.
Quickly, Cook mentioned one thing Liu Fan is very concerned about, Apple's APP intelligent platform.
At present, there is a problem with high-end AI chips, which is flashy, just like the Kirin 980 is currently in a state of waste of performance, because there are actually few places where mobile phones can use AI, mainly face recognition, AI photography, translation, Noise reduction, power saving, voice assistants, and so on.
In terms of APP, there are not many APPs that use AI technology, and more importantly, even APPs that use AI technology have compatibility problems. If you do not sign a contract with Huawei ’s AI mobile platform and design a suitable With the program, even if the APP uses AI technology, Huawei's AI chip will not have any effect on it.
So the AI ​​chip has invested too much in the development of AI performance. Although the speed of AI photography will definitely increase with the speed of face recognition, but in terms of overall cost performance, the input-output ratio is not necessarily cost-effective.
If there are only a few functions and contracted apps that can use the AI ​​chip, the advantages of the AI ​​chip cannot be used in most cases.
And for many APP developers, the cost of using AI is not necessarily affordable, not to mention the need to develop a set of adaptive procedures, how can there be so much money.
This is also a problem that companies such as Apple and Huawei, which have both AI chips and mobile phones, are investing a lot of effort in solving, the mobile phone AI ecosystem.
Cook began to explain Apple ’s breakthrough in APP intelligence ~ EbookFREE.me ~ First, Apple has developed a plug-in that can effectively reduce the cost of program conversion, and second, Apple has developed a lot on the platform AI tools can effectively assist developers in AI development. Third, for the cost of program conversion, Apple can have a subsidy policy of about 20%.
"Apple has lost its blood," Liu Fan muttered.
And when Cook talked about it, he suddenly smiled mysteriously, "So much said, I believe you must be curious how many APPs are intelligent and connected to our platform right now?"
The big screen flashed and a number appeared, "2000+"
At the top are all familiar apps: Facebook, YouTube, Googlemuscle, ebay, Twitter, Chrome, Googlephotos, etc.
威 Liu Wei lighted a cigarette to himself, "Apple is to urge the chives to grow up quickly so that they can be cut early."
凡 Liu Fan smiled and continued to pay attention to the situation on the scene.
After waiting for a while at the scene, Cook's expression looked even more excited, "After saying so much, everyone must not have felt too intuitive. We will demonstrate more than a dozen applications later. Before that, I think Let us look at another thing. The iPhonexm with QA01 chip runs on average. "
The screen flashed again, and a series of numbers appeared on the screen in a huge metal font: "420987!"
Absolutely oppressive running points!
The Apple conference is still going on, but at this time it has made headlines on almost the global media.
Countless fruit fans shouted on social media: "The Jobs era is coming again!"