Chapter 140: MR Shopping

"Is President Zhang talking about virtual shopping?" Liu Fan is still more concerned about Ali. He has also visited Ali's Dharma Academy before, so he knows their approximate layout and development in artificial intelligence and virtual reality.
In 2016, Ali launched the BUY + VR shopping concept. At that time, the promotional videos were very tall and large, and they also reached cooperation with many shopping malls, allowing everyone to see the immersive shopping without leaving home. The new era of the mall really excited everyone.
However, the BUY + thunderstorm was small, and it was cold not long after it was launched. At that time, Ali was as eager to seize the virtual reality market as Google Microsoft at the time and eager to find a larger virtual reality application channel. Discovered a variety of technical problems that could not be realized at all.
In the following years, Ali's artificial intelligence development is still high-profile, but has always been relatively low-key in virtual reality technology. On 2018 Double Eleven, another wave of BUY + concepts was fired. Unfortunately, the results were still not satisfactory.
Speaking of virtual reality at this time, Liu Fan speculated that there might be new progress in Ali's virtual reality technology.
Unsurprisingly, Xiaoyaozi nodded, "Yes, but this time we are no longer pursuing VR shopping, we are hitting MR shopping."
In the category of virtual reality, AR is VR and VR is MR. In simple terms, AR is the virtual world, VR is the combination of the real world and the virtual world, and MR is the fusion of the real world and the virtual world.
Therefore, the picture displayed by MR technology is the most real.
"How does Zhang always want to work with us?"
"I know that Mulong Technology has been studying virtual reality for many years, so President Liu must know that there are so many major issues in the development of virtual reality, such as algorithm technology, hardware equipment, information processing speed, and application ecology.
Now our GM laboratory has made a huge breakthrough in algorithm technology, and Microsoft has gradually stood out in terms of hardware equipment. The main equipment we will use this time includes Microsoft's latest generation of Hololens. President Liu should know that the latest generation of Hololens has performed very well some time ago. excellent.
As for the application ecology, we have signed cooperation intentions with more than 3000+ companies and 7000+ platforms. Our MR technology will take shopping as a breakthrough, and we will create more applications in the future.
So speaking of this, Mr. Liu should also understand what I mean. This time I came to you to solve the problem of information processing speed. In the 5G era, the speed of information processing is mainly two key factors. One is Processor, the second is artificial intelligence. "
"I see." Liu Fan nodded. "But as you said, we are also studying virtual reality."
Liu Fan didn't get here, the two met each other in tacit agreement. For a while, the air was inexplicably quiet. After a few seconds, Liu Fan continued, "We don't plan to provide technology for virtual reality research. We want to be the application layer. , So that means we seem to be competitors? "
Xiaoyaozi's body leaned forward unconsciously. "Which angle does President Liu plan to break through?"
"entertainment."
Xiaoyao Zimi squinted his eyes, and immediately understood the profound meaning, "Do you want to establish standards?"
Liu Fan nodded unavoidably.
Until the development of virtual reality, everyone can find a phenomenon that everyone will give priority to application experiments on the entertainment side. Why?
Because the applications involved in entertainment are the most extensive but easiest to implement, and who can win this huge application market can easily create a standard.
Take movies, for example, when virtual reality technology matures, first of all, cinemas will definitely be equipped with hardware equipment, and everyone will naturally switch from the current 3D movie era to the virtual reality movie era.
The same is true for people who watch movies at home. Go to the video website and choose a favorite movie, select VR playback or MR playback, and then wear a device to watch a virtual reality movie at home.
Then games, concerts, sports, etc. are the same. In fact, the carrier will not change, the movie theater will not close, and the video website will not close, but this technology will change everyone's entertainment habits, just as once we can only watch 2D movies are now the same as 3D movies.
If you want to implement a wide range of virtual reality technology, you must first solve the technical problem, and then the price of the device. Now the virtual reality technology is actually simple to use, but one reason why it cannot be promoted is that the device is too expensive. Even if the cinema can afford it, it is certainly unrealistic to want every household to use the equipment.
Another key factor is that there is no application, because the development of technology must have a process, and the development of virtual reality is the same. Just like we could only watch black and white TV in the beginning, but at least we can go through that era. Although virtual reality technology can meet certain needs, there are not so many applications at all, and then there is a vicious circle ~ EbookFREE.me ~ The technology is general, the application is very few, and the equipment price is expensive.
But just because the market is like this now, if some companies can lift this vicious circle and create a virtuous cycle of mature technology, blowouts, and equipment price Gree, then countless industries that do not want to be abandoned by the times will naturally flood into this home. Enterprises, at this time, this company will naturally be able to establish standards, because everyone needs to be compatible with them and access smoothly.
After understanding Liu Fan's thoughts, Xiaoyaozi said, "It is undeniable that the companies that do virtual reality now cannot possibly not want to compete for the right to make standards, so we are indeed competitors.
But although our directions are the same, but the methods are different, we rely on the only thing we want to establish standards when doing shopping. You rely on the first if you want to establish standards for entertainment. These are two completely different ideas, but Obviously, being the first in this market is easier than becoming the standard.
But at the same time, being the first is more difficult than being the only one, so this is a matter of choice, but thinking from another angle, if Mulong Technology really wants to start with entertainment, I think that our cooperation can be deepened, because At the same time, we can work together from two directions, not better. "
Liu Fan smiled, and Xiao Yaozi's words were right in his arms. "It is indeed a good thing that we work together, but the problem is that there is another opponent in our cooperation."
Xiaoyaozi understood Liu Fan's meaning instantly, but his expression seemed somewhat helpless. "You are talking about Microsoft, but in the hardware area, only Microsoft can match the latest technology."
"That's not necessarily." Liu Fan smiled profoundly, "If Mr. Zhang is free, come and visit our virtual reality department ..."