Chapter 137: [The starting point is higher than your ending point (four / five)]

铭 Li Mingyuan and David Sachs both left one after the other and went back to prepare each other. The domestic version and the international version are almost online at the same time. Each has a different but the same place. It is the same concept and entertainment event as the carrier.
It is worth mentioning that when the company disclosed the news of the spin-off and reorganization, when the outside world saw the latest structure of Blue Star Technology Group, they paid special attention to the other two subsidiaries.
These two subsidiaries are Weibo and MicroBlog. The products have not been launched, but the industry has paid close attention to them.
It is extremely amazing for people in the industry. Bluestar Technology seems to have inexhaustible innovation. It launches new products every year. There is more than one, and the key is super explosive.
BlueSpace was born in 2003, and now there is no need to talk about how hot it is. So far, it is a representative work of Bluestar Technology. This year, it also launched Cloud Song Search. In 2004, it launched Reddit, Bluestar Music / MusicSpace, Cloud Song Post Bar, Bluestar Video / BluestarVideo, this year Bluestar Technology feels as fierce as a drug.
2004 was a year of blue star technology explosion. Two large-scale financings were completed within one year, one was 600 million, and the other was nearly 2.7 billion. This year, the company directly sent the company to the "unicorn ".
By 2005, this year has been recognized by the industry as the first year of the outbreak of online video business. Bluestar Video is now losing more and more money and becoming more and more popular.
There is no doubt that the new product of Bluestar Technology this year is Weibo / MicroBlog.
However, the industry is also concerned at the same time, it is also very confusing. Although Weibo / MicroBlog does not know what to do, it is not difficult to judge the names of the two subsidiaries. It should be a social product similar to a blog.
People in the industry and investors are very confused. Since it is a social product, why do you need to establish a new home independently? Why not merge into BlueSpace?
The industry's doubts were soon revealed on March 16th.
Uh ...
Austin, Texas, David Sachs and his team have been here two days ago. The four-day 19th Texas SXSW Music Festival has participated in a list of bands announced today. There will be more than 500 music festivals. Different bands from around the world perform at 50 different venues.
The biggest feature of SXSW should be that the venues of each performance are close to each other, and there are many different bars and clubs around it, so the bands, music critics, record company owners, and music fans also include fans after the performance. All have a chance to get up close.
In the four days of the SXSW music festival, there are no fewer than a few hundred lines in line.
Last year, more than 8,000 teams signed up for the show. In a week, there were more than 1,200 performances. SXSW has more than 50 major performance venues, and each venue is within walking distance.
方便 It is very convenient for the people of the record company and the people of the media to find new potential stocks everywhere.
However, David Sachs feels that this is not convenient enough, even if the distance between the major venues is within walking distance, but it is still not enough, so MicroBlog allows everyone present to follow the current real-time dynamic news of the major venues. .
Today, SXSW has become a collection of three major units of music, film and technological innovation. It is currently recognized as the most popular humanities, innovation and technology event in the world. It can be regarded as "CES + TED + Cannes Film Festival" "Combination.
Platinum tickets to all three major themes cost up to one thousand dollars, but still manage to attract tens of thousands of people each year, and rush to Austin from all over the world. Major hotels are hard to find. Closing the road late, hustle and bustle all night.
Whether it is a music unit, a movie unit or a technology unit, they have attracted the industry's big coffee.
Speaking of the technology unit, the one-week SXSW conference usually starts with a new media interactive unit. Here, a group of leaders with future trends have been born and are still being born.
This year, not only Blue Star Technology was attracted, but also Apple, including Sony.
The biggest brand sent by Bluestar Technology this time was George Charles, then the co-president of North America, to give a speech, in addition to Chad Hurley, head of BluestarVideo, and Max Deere, head of MusicSpace. And David Sax, the head of MicroBlog.
I will not talk about the well-known technology companies, but it is said that as long as some technology startups can access SXSW, it is difficult to think of it.
This is the magic of SXSW, and the reason to dare to say that it is 100 times cooler than CES.
Makes him crazy.
On the day before March 16th, Weibo / MicroBlog announced the simultaneous launch. On the second day, the David Sachs team spent $ 5 million on the main aisles in the venue to use the timeline for real-time broadcasts and propaganda. bomb.
By the next day, the number of daily blog posts soared from 4,000 to 120,000, and this was achieved without the "Blue Star Family Barrel" linked drainage.
Under the execution of the David Sachs team, the MicroBlog's current slogan is perfectly implemented-what are you doing?
At the busy SXSW music festival, MicroBlog allows people to send messages to answer this question anytime, anywhere, and provides the most convenient way-mobile short messages.
When users at the music festival first used MicroBlog, most of the operations were based on text messages.
Who would be holding a PC outside at this time?
At this time, people will only have three things in their pockets: keys, wallets and mobile phones.
The so-called smart phones are actually feature phones, and the web should be limited, but at least they can simply go online, which is enough for publishing mobile short messages.
The fastest, most instant, and most concise way to learn what is happening and what you want to know.
At the same time, Li Mingyuan is also actively promoting the operation of Weibo, the international version of MicroBlog, David Sachs hopes to open the situation through SXSW, and the domestic version of Weibo, Li Mingyuan hopes to open the situation through the "Super Girl" entertainment event.
The way to choose is different ~ EbookFREE.me ~ but the reason for choosing is the same-entertainment attribute.
When the product was launched, the industry was caught off guard. It was never expected that it would be so fast. The subsidiary had just been set up, and the product had already come out.
This is Bluestar Technology. When new products are launched, they do not build momentum at all and always practice the idea of ​​"breaking the rules and executing quickly".
Obviously, this shows that Bluestar Technology has been preparing new products for a long time, but it has never been silent.
The product has only been launched for two days, but the industry is still not sure whether this product can be successful. It is still staring at research and experiencing evaluation.
However, as long as people at the SXSW Music Festival will find that this product is the rhythm of explosion models.
A lot of tech people came here in Austin, Texas at this moment, and they soon found out what was unusual. Bluestar Technology did an unusual thing here.
On the third day of the SXSW Music Festival, that is, March 18th, people who came to the scene of the Internet technology community suddenly discovered that more and more people here are watching the blogs broadcast in real time through MicroBlog. What happened, colleagues also participated in interaction.
This night, a man in a suit looked around on the street and muttered to himself in amazement: "Another tide of mimicking the" son of the Internet "is already on its way."
迹象 All the signs here indicate that the social attributes of MicroBlog will become the new rhythm of Bluestar Technology.
When a company that has reached scale and still has such terrible innovation capabilities, it is conceivable how exaggerated the speed of making explosives.
Sometimes people start higher than your end.
Uh ...