Chapter 285: [We are here to make friends]

Latest website: "Mr. Luo, I'm very curious why you are interested in Sony's Cell chip?" Howard opened up and asked bluntly, this is after Sony Blue ’s willingness, Sony executives began to study problem.
Howard didn't expect to get a true response from the other party.
"We are here to make friends. Sony is a great consumer electronics empire. The French Riviera very much wants to ally with such a company. Our philosophy is that people all over the world are our good friends. We want few enemies and many friends. Yes, they are willing and willing to cooperate with us. We believe that the future winners are not obtained through competition, but cooperation. "Luo Sheng looked at the British man with a smile and said that what he said was equivalent to nothing, but it contained a larger content. Information.
"Making friends?" Howard couldn't help laughing, looking directly at the other person: "I haven't seen any friends who came up and explored the Cell Processor project that was costly and costly by more than 4 billion US dollars."
"But Cell has become the biggest joke in the history of the chip." Luo Sheng answered.
Which pot is not open.
"Then why are you still interested in Cell?" Howard stared at him as he asked, unmoved.
"So, we are here to make friends." Luo Sheng said with a smile.
This rewinded, making Howard dumb, but he added: "Sony is also very willing to make friends with the azure coast, but it should not be at the cost of the Cell processor, we will not sell this business, Sony also early The crisis has been completely overcome, and the Cell processor is a product jointly developed by Sony, IBM and Toshiba, and it is not Sony's decision to sell it. "
Howard officially took the helm of this electronic empire in 2005. At that time, Sony was in a difficult period. As soon as he took office, he announced a "mid- and long-term corporate strategy to revitalize the electronics business and strengthen the group's performance." The company will focus on the three cores. The business field is deeply cultivated, namely: electronics, games, film and television entertainment, and its strategy focuses on strengthening the competitiveness of the group company, especially revitalizing the electronics business.
With more than $ 4 billion in R & D investment in Cell processors, the cost has not been recovered for so many years. For Sony, this price is a bit too heavy.
However, due to price cuts and a shortage of Nintendo Wii consoles, Sony PS3 console sales are improving. Since Black Friday last year, PS3 console sales have reached 200,000 units in North America and Europe in one week. In its home market, Japan, One week's sales can reach around 400,000 to 500,000 units.
Following this trend, by 2009, the Cell chip should be able to fill the hole. Of course, if this bad asset can be sold, Sony's accounts will immediately become gorgeous.
However, the cost is still heavy, because in the past six or seven years, Sony has done nothing, and competitors have continued to improve, and the hidden loss is incalculable.
For so many years, I haven't just said nothing. In the age of rapid technological advancement, being delayed for six or seven years is a catastrophic blow.
The price is to let Sony revive its past glorious dreams and ambitions and basically declare bankruptcy. The opponents have already been far ahead, and now they can't see the torched rear lights.
Today's Sony, the PS4 that is being developed is no longer arrogant, and honestly chose Intel's x86 architecture. As for the dream of overturning the "toothpaste factory", it can basically only stay in the dream stage.
Does Sony really want to be upset? Of course not, but there is no capital trouble.
At this moment, Luo Sheng and the other party continue to mediate in your words and words, and gradually feel some general context.
On the surface, Sony is a stance where the dead pig is not afraid of boiling water. It still treats Cell as a baby's posture. Actually, it can't hide Luo Sheng's eyes. Besides, if you really take it as a baby, what about PS4? Announced the use of x86 architecture of rival Intel?
So Luo Sheng is determined by the other party, and Sony is actually in a state of entanglement.
On the one hand, I really want to sell it, and the reason is very simple. Few people are willing to bring a towing oil bottle, but at the same time the dream is broken, but it still lingers in my heart.
Figure out what the other person wants to do.
However, just as Luo Sheng organized his language and was about to speak, Howard suddenly asked him: "Mr. Luo, I suddenly felt ... are you really here to make friends with Sony? I seriously doubt you want to enter the console market to do First party, you are a terrible competitor, Sony will not be fooled! "
After speaking, Howard stared directly at the other with a firm look.
"What? NONONO ..." Luo Sheng denied without hesitation: "Sir Stringer, why do you have this idea? NONO, I never thought of entering the game console market."
After a short pause, Luo Sheng's serious nonsense, justified: "Without him, if you occupy the large pool, it is easy to attack the small pool, but if you only occupy the small pool, it is difficult to attack the large pool. The times change Now, Jazz. The scale of today ’s game console market is far from that of home computers, and the foundation is not good. The pool ca n’t pump much water at all. What ’s your reason for entering the game console market?

After speaking, Luo Sheng secretly said, "Oh my god," but he didn't reveal any flaws in the words of the other party, and the other party didn't notice any useful information from him.
Luo Sheng also unabashedly met with the head of Sony, adding: "So Cell is destined to fail, and your company wants to overthrow Intel's hegemony. You may not like to listen but IMHO, Sony It's too naive and too miserable. Everyone sees that the result of Sony is a tragedy, but Sony itself has become an injustice. You must know that you are not only facing Intel. Challenge x86 means challenge the developers of the entire world. This is One is destined to fail before it even begins. "

You did n’t even figure out how to play around with the ecosystem. Whether it ’s Wintel or the AOS ecosystem that the Blue Coast itself has built, we have succeeded with strong software and hardware integration capabilities, and Cell has done stuffy hardware. R & D, the software is thrown to the developer to optimize, how can it be successful? "
"Ten thousand steps back, Sony's tragic lesson is still reappearing yesterday, a failure that has been verified by Sony through lessons, I have to go again? Am I crazy?"
Facing Luo Sheng's merciless ridicule, whether it was Sony's head Howard Stringer or several Japanese executives accompanying him, his heart was angry but he could not refute.
Because Sony has realized this since summing up the lessons of failure, but what's the use of hindsight?
It's too late!
Sony is running out of money, and it ca n’t keep up with its rivals. It ’s impossible now.
For seven years, if the boat does not advance against the water, it will retreat, and the rear lights of the dark toothpaste factory will not be seen. If it goes up, Sony may really collapse and go bankrupt.
At the end, Howard was still in an unbelievable posture, and asked again: "We have been communicating with Mr. Luo for a long time, but you still hide it from me and don't want to tell the reason why you want to buy Cell. What do you want to do? what?"
Luo Sheng shrugged in an indifferent relaxed attitude: "Well, although Cell is a failed work, the technology is still there, and there are some outstanding engineers who have accumulated experience. We think these are very helpful to the French Riviera. , We hope to be actively involved, but this does not prevent making friends with Sony, right? "
Howard said lightly, "I hope so."
Apparently, Howard's old fox still only believed half or even less of Luo Sheng's words.
However, one thing is certain, even if a consensus can be reached in this merger and acquisition transaction, it will not be able to be completed in three or two days.
After a while, Howard asked, "How much is your company willing to bid?"
After hearing this sentence, Luo Sheng secretly revived and smiled. This inquiry is very important. Asking for a quotation indicates that he wants to sell. UU reading books www.uukanshu.com
Luo Sheng said succinctly: "1.3 billion US dollars."
This quote came out. Several Sony Japanese executives present heard a sudden anger, and Howard frowned, "This is the sincerity of your company? If so, I don't think I have talked about it anymore. If necessary, I'd rather have Cell rot on Sony's asset list as a bad asset. "
What international joke? Sony has invested $ 4 billion in R & D for this purpose, and Cell has lost $ 3 billion, not to mention that the product has failed, but the technology deposit will not disappear.
Luo Sheng immediately asked: "I still think this is reasonable, but I also want to hear your company's expectations, Sir Stringer, what is your expected quote?"
Negotiation is the art of compromise. Eventually, we will negotiate with each other. We will gradually approach each other's true bottom line in constant bargaining. If we reach a consensus, we can trade. If we fail to reach a consensus, the negotiation fails.
Howard: "$ 2.8 billion!"
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