Chapter 641: [Friend's response]

"MIX and note2 will be released later."
At the conference room of Xiaomi Company, Mr. Lei, who was present at the meeting, opened the meeting with concise words.
Xiaomi originally planned to launch the first full-screen concept mobile phone on October 25 this year, namely Xiaomi MIX, which is similar to other friends, and its new product launch will be ranked after the Cote d’Azur.
Friends do not dare to release new products before the Cote d’Azur, otherwise how to adjust (copying).
"This... without the release of flagship products, the company's performance is likely to decline significantly. Now it is embarrassing to say that it is a big mobile phone manufacturer without a full-screen mobile phone."
Hearing the speeches of the participants, Mr. Lei replied without hesitation: "The same is true for the entire industry this year. You should read the data released by the Cote d'Azur. Azure-5 is released. The blood of the industry has to be drained by the Côte d'Azur. The full man does not know that the hungry man is hungry. There is not much leftover food in the whole industry. When the time comes, the inventory backlog is even more fatal."
The executives at the meeting were speechless when they heard this. The Cote d’Azur has a market share of less than 15%. So far it has monopolized 80% of the industry's profits. The profit of a blue mobile phone, Xiaomi will sell four or five Ten sets can be topped.
If it is not enviable, it is impossible to release flagship products on the Cote d’Azur. If the price breaks the world record again, and the sales volume will explode, it will inevitably impact the entire industry.
Because the smartphone industry has passed the era of explosive increments, the growth rate has slowed down significantly, and it may enter the era of stocks in two or three years. By that time, if you want to expand the growth point, you can only get from friends. When the meat is grilled, the whole industry will be more violent, and there will still be people out.
Xiaomi originally planned to release several new products such as Redmi 4, Redmi 4A, Xiaomi MIX, Xiaomi note2 and Xiaomi 5 in October and November this year.
Redmi 4 and Redmi 4A focus on the low-end market and are cheap, while Xiaomi 5 focuses on the mid-range and high cost performance.
Note2 and Xiaomi MIX are new products that Rebes intends to impact the high-end market, and have high hopes, hoping to break the dilemma facing the company.
Mr. Lei has long seen that Xiaomi's future is already very dangerous, especially the example on the French Riviera.
If the company’s future is not to be eliminated, it must be able to gain a foothold in the high-end market, because only entering the high-end market can obtain high profits, and only with profits can R&D funds be invested, thus forming a benign hematopoietic cycle. Vendors can speak with confidence, instead of talking to grandchildren as they are now.
The Cote d’Azur is a typical example of a textbook style. Now that prices are getting higher and higher, technology is more and more cattle, and consumers are willing to pay the bill, thus forming a benign hematopoietic cycle.
In contrast, Xiaomi is now in a dilemma, even a dead end, and Xiao He defeats Xiao He's taste.
At the beginning of its establishment, Xiaomi quickly established itself in the market under the slogans of
cost-effectiveness
and
enthusiasts
, and in the past few years it has made a splash. It has hit the consumer market with an affordable brand effect. The brand's impression is that it is cheap and cost-effective. ,
It is all kinds of out of stock.
If you don't move, you will be out of stock. It seems to give outsiders a very popular feeling and give the market a feeling that many people want to buy Xiaomi mobile phones.
In fact, Xiaomi's lack of supply capacity is not Lei always want to engage in "hunger marketing", but it is really difficult, it is really not much right to speak in front of suppliers.
The reason is also very simple. When you pick up your order from Xiaomi, my supplier doesn't make money. Whoever gives the higher price will take priority in ordering whoever receives the order. As long as the money is in place, you will need any level of quality control.
The supplier is very realistic.
Xiaomi can't give too much profit to the hands of suppliers. It's not that it doesn't want to, it's not, because the selling is too cheap, not only does it make you uncomfortable, but now it is not treated by fellow businessmen.
Because the price of Xiaomi’s mobile phone is down, everyone who has to do it has to follow up and sell 2,000 yuan machines with you Rebes, and the profit is only to see the ghost.
Domestic mobile phone manufacturers only have to follow the Côte d'Azur, and they continue to raise prices. Consumers buy the same and earn a lot of money. It is really a drought and a flood.
Many friends and businessmen actually blame Mr. Lei. The life of everyone involved is not easy. The era of incremental market is easy to say, but it is another matter in the era of stocks. Now everyone wants to raise prices.
And Lei also found that if Xiaomi cannot stand on the high-end market, it will be extremely dangerous in the future, and it is very likely to be out of the game, but what makes him feel tricky is that Xiaomi wants to impact the high-end market, which is relatively difficult. Other mobile phone manufacturers are too difficult.
Because Xiaomi blocked his own way, the brand reputation has been established, and now most Xiaomi users, including swing users, buy this product with the name of cheap and cost-effective.
If you don’t have this head, consumers will say
Why don’t I buy azure mobile phones?

This, this...
For Xiaomi, how difficult it is to break this game.
But if it does not change, it will be unsustainable one day to continue, and the result will be mortal.
There is no profit at low prices, and you have to call the supplier’s father if there is no profit, and you will continue to face the embarrassment of insufficient supply, and then you will have no money to invest in research and development, and then you can only continue to promote low cost performance, and then there is no profit. Repeated vicious cycle.
Now the Côte d'Azur has pointed out a way for the entire industry. In order to survive in this industry, it must have a foothold in the high-end market, otherwise it will only be eliminated as the technology updates and iterates.
And technology is about to smash money, where does the money come from? High profits in the high-end market are as simple as that.
"Redmi 4, 4A and Xiaomi 5 will be released this year, and the note series and MIX that hit the high-end market will be postponed until next year." Mr. Lei sighed rather helplessly: "The launch of note2 and MIX at this time is equivalent to going to the gun. I don’t know how to die if I hit it."
MIX was originally a flagship product that Rebus had high hopes for, and it was also a new product that Xiaomi followed up with the concept of a full screen. Now that the full screen has been brought to the rhythm by the Côte d'Azur, it is standard on smartphones.
This year, Azure Pearl Jade on the Cote d’Azur is ahead, and Xiaomi MIX is far inferior to others’ previous generation products. How to fight this battle?
Can only admit it.
A manager who attended the meeting agreed: "Also, the delayed launch will affect the sharp decline in shipments and will also face VC financing pressure, but it is better than the backlog of inventory, Lei is right, now smartphones The update iteration is so fast, the backlog of inventory is to be killed."
Another participant couldn't help but say, "Mr. Luo is also a set behind the surface. What gives a friend a live way, it's better to sing than to sing. If he really wants to give a friend a live way, he shouldn't sell it. It’s so expensive, the blood of the whole industry was sucked up by him at once, and there was a little scum left so that all major businessmen had to fight to death to get a little bit of it."
"This is what Luo Sheng is superior to. Word of mouth profits have been made and filled."
"The price increase is already very face-saving. Luo Sheng's not raising the price is even more terrible. To put it 10,000 or 10,000 is still a core technology issue, a technical issue."
Azure-5 is so expensive to buy, even if it is only positioned in the high-end market, it will inevitably impact the mid- and low-end market of the entire industry, and no one can be spared.
It's like a family. It's just that mom and dad and children both have to buy one mobile phone, which has created three mobile phone shipments.
As a result, the children were clamoring to buy Azure-5,999, and their parents were too wealthy to spoil their children. What should I do? Then you can not buy it for the time being, buy an Azure-5 for your child, and the profits are indirectly drawn by the Côte d'Azur.
Because the overall profit of the entire industry is so much, and the growth is not as fast as before, the pool of water is so much, you directly take the azure coast away, everyone drink the northwest wind.
"You said, can Luo Cheng take it seriously at the press conference the day before yesterday?"
"Technical authorization?"
"Even if it's true, it's just another Qualcomm. It's just another ancestor's offering. Is it different for friends? Now offering one ancestor, maybe two ancestors might be offered at that time."
"Alas, the skills are not as good as the others, subject to the people."
"It's still a little different. Qualcomm is a foreign businessman, the Cote d'Azur is a mainland enterprise, and President Luo is not a foreigner."
"I think I can give it a try, anyway, even if it doesn't work, no matter how bad it is, it's just the status quo."
"One more thing, don’t forget, in case Luo Sheng is not kidding, it’s true, other manufacturers have followed up and got the technical advantages of the Cote d’Azur. ."
"Then this ancestor must give something?"
"Tammad, it's a real mess!"
...
At this moment, not only is Xiaomi holding a meeting in response, but other mobile phone makers are as well.
The result is that in the next few days, major manufacturers have successively issued announcements to postpone the flagship products that were originally determined to be released this year. As for the reason, everyone has to look at the editor.
I understand everything, and all netizens who eat melons understand it.
Not only domestic mobile phone manufacturers, but also international manufacturers such as Samsung and Apple have found their own reasons not to plan to launch their own flagship products in the following year.
The result is to make the invincible style of the Cote d'Azur full display, the major media have not missed the opportunity to blow up, how the title attracts attention.
...