Chapter 91: [Dig a pit for Qualcomm]
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Global Monopoly of Technology
- Zhaoling Siyu
- 1752 characters
- 2021-01-29 08:19:54
Qualcomm has already begun to highlight the essence of "patent rogue" in this era. In the 4G era, it is even more unscrupulous. Even if the market is fined heavily for monopolization in various countries, the fine is still painless for Qualcomm and paid. "Rogue character" remains after the fine.
的 The "Blue Core" project in the [Azure] confidential research plan only makes AP application processors and CP multimedia accelerators.
The current mobile phone basically uses an ARM-based mobile terminal processor, that is, the mobile phone's CPU. There are many categories, each of which has its own responsibility. It can be described as a clear division of labor. A CPU is often integrated with ten Several, even dozens of chips.
But the core is actually the following types. The AP and CP developed by the "Blue Core" project are core technologies. The system operation of smart phones and the operation of APPs depend on the AP application processor.
As for the CP multimedia accelerator, as the name suggests, it is mainly responsible for multimedia decoding and processing. This is the core technology. With continuous progress, CP will be able to undertake the processing of virtual reality VR, augmented reality AR, image processing, HIFI, HDR, Sensors, etc.
The core of another CPU is the BP baseband processor. The baseband processor chip is responsible for the wireless signals of the mobile phone, such as how many network modes the mobile phone supports, and support for 2G / 3G / 4G / 5G, etc., which are determined by the baseband part. .
目前 At present, the best baseband chip is Qualcomm, BP baseband processor is its unique skill, but in other areas, Qualcomm's performance seems ordinary, such as AP application processor, Qualcomm can not.
If you want to grab the first real smartphone before Apple, Qualcomm will not get around this hurdle, and the independent communication baseband will definitely get rid of its dependence on Americans.
Luo Luosheng planned two ways, one is self-research, and the other way is to play with him in the future, no matter what, you must have a "spare tire plan" to ensure the need.
Moreover, Luo Sheng was not willing to let Qualcomm, a stinky hooligan, lie on the Cote d'Azur company and took away a large profit.
According to Qualcomm's licensing model, if the azure coast uses Qualcomm's baseband chip, in addition to paying a valuable patent license fee to each other, each of its mobile phones using Qualcomm's communication baseband chip, you also need to ask Qualcomm pays an additional fee, and this fee is still charged as a percentage of the total price of the entire mobile phone, not a percentage of the cost of a component.
This authorization model of Qualcomm simply says: you buy my chip, you have to pay money; you use my chip, you have to make the whole machine, you have to pay money.
This double charging model is simply a rogue.
"Mr. Harris, what is your company's question about the license fee?" Luo Sheng asked at this time.
"The annual patent license fee of 37.4 million US dollars, the contract is signed for a minimum of three years. In addition, each mobile device sold by your company that has a Qualcomm baseband chip has to pay a fee, which is charged in proportion to the price of the entire machine. The actual charging percentage varies from 2% to 6% depending on the manufacturer. As for your company, we charge it at 4.5%. "Harris said, without any hesitation, indicating that these had already been set before coming. Understand.
Qin Weimu, who was sitting next to him, kept silent, and heard such authorization charges. His pretty eyes blinked again and again.
She glanced at Luo Sheng, but the other party remained silent. She played Luo Sheng's assistant role at the moment, and remained the same without receiving the boss's instructions, sitting quietly.
Wu Qin Weimu's heart is not calm, no wonder people from Qualcomm will come here in such an eager manner, or a global vice president.
Qualcomm does n’t have to do almost anything. The simple thing is to come over and chat with Luo Sheng for a day, nod your head, and take away the RMB 300 million patent fee from the Cote d'Azur company in one year. Each mobile phone also pays Qualcomm an additional sum based on the percentage of the entire machine.
Luo Sheng was not surprised at all. After hearing the other party's offer, he shook his head and said, "Not only did Mr. Harris sign for more than three years, I signed for six years, but also signed a full payment immediately, but I also had a request. Both parties made one. Business betting agreements. "
Wu Qin Weimu suddenly tilted his head and stared at him, while Luo Sheng looked at Harris calmly at the moment, the latter was also stunned for a while, and curiously said, "What is a gambling agreement?"
Luo Sheng said in a hurry: "If the mobile terminal equipment launched by the Cote d'Azur company is calculated on the first anniversary of the market launch date, the shipment of the device will be within 300,000 units within one year. A 15% fee will be paid to Qualcomm based on the proportion of the total sales price. If the annual shipment is 700,000 units, the proportion will be 11%. If the annual shipment is 1 million units, it will be 7.5%, and 2 million units will be 4.5. %, And if the annual shipment is above 2 million units, each unit will be paid at a rate of 0.25%. In addition, what I mean by shipments is global shipments, not single markets. "
Harris: "..."
Except for Luo Sheng's smile, everyone present was stunned when he heard what he said. Harris turned his head and looked at his assistant, both sides could not say a word.
After a while, Luo Sheng saw Harris turning back to look at himself, and he smiled: "How? Mr. Harris, Qualcomm dare not play one."
Harris couldn't help squinting his eyes. He didn't answer immediately, staring at Luo Sheng trying to see some useful information from his eyes.
Business betting is generally played with a heartbeat.
Luo Luosheng put forward such a betting agreement, which is simply incredible, which shows that he has unparalleled self-confidence in the future sales of his products, and guaranteed annual sales of more than 2 million units.
Harris didn't want to break his head and couldn't think of where his self-confidence originated. It is reasonable to say that this young Chinese is not stupid, otherwise, the Blue Star Technology Company can develop to this point? So many VCs are willing to give him money?
"Why?"
Harris pondered for a long time, only one sentence "why" was asked. Obviously, there must be some confusion in the so-called incident. Qualcomm's people are very cautious. There is no such thing as a free lunch in the world.
As Luo Sheng was preparing to speak, Qin Weimu glared at him and said, "Luo Sheng are you crazy? Annually $ 37.4 million, six years totaling 1.85 billion yuan. One-time immediate liquidation? The company only has a total of 2.6 billion yuan. The wholly-owned acquisition of Reed Communications cost more than 200 million yuan, 50 million yuan in land, and finally only less than 500 million yuan ... "
Harris watched this scene silently. Although he didn't understand it, it was still enough to judge that the beautiful lady beside Luo Sheng seemed very dissatisfied with his decision. The subconscious expression did not seem to be acting.
It's true that Harris also thinks that the other party is mostly crazy, and only when he is crazy will he propose such an unreasonable gambling agreement.
Luo Sheng gave up his handle. Qin Weimu was angry but helpless and didn't talk much anymore, and Luo Sheng looked at Harris again and laughed: "There aren't so many reasons. I just want to play some excitement, otherwise how can I call betting? ? "
Harris immediately said, "What if I refuse?"
Luo Sheng shrugged: "Then you do what you say, draw 4.5% of each, plus a 37.4 million US dollar license fee for three years each year, but I have to pay for this money after three years Your company."
Harris pondered for a moment, and immediately got up and said, "Sorry, I'll go to the bathroom, and I'll be with you for a while."
Luo Luosheng nodded and said that it was okay. Most of the time when he went to WC, he called Qualcomm's headquarters, because this business gambling agreement was different from Qualcomm's original authorization plan.
After Harris and his assistant left here, Qin Weimu said anxiously to Luo Sheng again: "Are you really having a problem in your head? More than three months time ~ EbookFREE.me ~ You spent ¥ 2.1 billion, what can be done with the remaining 500 million? Although I don't understand semiconductors, I also know that this is not something that 500 million can do. "
"Just a moment when you suddenly interrupted, it was an accident that helped me a lot, which made Qualcomm people more convinced that I am crazy about stupid money." Luo Sheng said with a smile.
Wu Qin Weimu: "..."
Luo Luosheng glanced at Qin Weimu with a smile, and said with a smile: "Of course, $ 500 million cannot be made. I didn't say that I would invest $ 1 billion, or about 8.27 billion."
"It's up to you, anyway, it's your company, your money, and how you love it." Qin Weimu said lightly and didn't want to ignore him anymore.
Luo Luosheng laughed: "Even if you think so, I am even more confident about this, just one word, stable-!"
Xu Qin Weimu flung him a big white eye.
After a while, Harris came over again, and watched after he sat down opposite Luo Sheng. He said on the spot, "This agreement on gambling you proposed was signed by Qualcomm!"
Just now, Harris and the head of Qualcomm's headquarters discussed the matter. Although he didn't understand the unbelievable business gambling of Luo Sheng, no matter from which perspective, he would never be able to achieve the year. With shipments of more than one million, what about Motorola, Benmai and Nokia?
Alas, the two sides signed the agreement that day, and it would have taken at least a week for the normal process to negotiate and sign the agreement, but Harris couldn't wait because he was afraid Luo Sheng would regret it.
Until he got the signed contract, Harris smiled. Could it be really unhappy to give such a good thing ...
Uh ...
(Ps: Is it more swollen today? Is it necessary to vote more for collection ~~~~)