Chapter 1105: Breaking billion

This is a huge black truffle.
Although it did not exceed the record set in the last auction, and it is not a more precious white truffle, such a large black truffle is rarely seen in a few years.
And high-end ingredients such as truffles, whether it is the richest man on Hong Kong Island, other sellers from around the world, or representatives of Michelin-starred restaurants, are quite concerned.
"The second item: black truffles! Weight 1910 grams, starting price of 50,000 US dollars! Each price increase is not less than 2000 US dollars." Lu Zhongguang said in a simple and concise manner, "The following you can bid! Still all blue Guests with the above level of auction cards can bid!"
The record black truffles at the last auction weighed 2.66 kilograms, compared to the truffles, but it was a little different from the last auction. The Taoyuan truffles have been tested by the market. The buyer who took the truffle last time praised the truffles of Taoyuan Company. Everyone knows that the truffles produced by Taoyuan Company are not only big, but the quality is also excellent.
Therefore, even if this black truffle is only the first to appear, the weight is not particularly good, but everyone's bidding enthusiasm is still very high.
After several rounds of bidding, the black truffle was finally sold at a price of 160,000 US dollars. The chef who bought it from a Michelin-starred restaurant in Italy was still in the doldrums. They all waited for the show. Better lot.
Next, a dazzling array of appearances appeared in debut.
Liu Qian also made a lot of efforts in the selection of the auction order. The truffles, the abalone and the valuable old ginseng that everyone is generally concerned about are basically not auctioned continuously. The middle of the auction will be interspersed with the auction Taoyuan Dahongpao. Tea, the best Cordyceps and Tiepi Fengdou and so on.
Therefore, the atmosphere of the auction has been very enthusiastic, and it is not so boring for buyers who are mainly targeting the relatively cheaper pieces of Tiepi, tea and other items. Every guest has always maintained a high degree of concentration.
There is a large screen on the side of the venue, which is used to display the auction transaction amount. The amounts shown above are all converted into US dollars according to the exchange rate of the day.
As the auction progressed, the transaction amount was also updated in real time, jumping from the beginning of tens of thousands of dollars and hundreds of thousands of dollars to the end of the auction of the next lot, which could increase millions or even millions of dollars. .
Unconsciously, the auction will be halfway through, and the transaction amount displayed on the screen has exceeded 40 million US dollars.
For these products, Xia Ruofei's cost is almost negligible. That is to say, the net profit of the auction has reached at least 30 million US dollars.
Of course, in Xia Ruofei’s heart, this auction will make money second, and his main purpose is to make Taoyuan company famous.
It turns out that the effect is also very good.
Whether it is the buyers who come to the auction, the rich, or the news media that are present, they may be relatively familiar with Xia Ruofei, but for the Taoyuan company, which has suddenly become popular in the past one or two years, it is not particularly deep. of.
In particular, some media on Hong Kong Island still have certain prejudice against the mainland. The financial industry of Hong Kong Island has developed for a long time, and the living standards and economic income of Hong Kong people are much better than those of the Mainland.
However, with the rapid development of the Mainland's economy in the 30s and 40s of the reform and opening up of the Mainland, the living standards of the mainland have also risen. In contrast, the growth of Hong Kong Island in these years has been slow. Under the circumstance, Hong Kong Island It’s no longer a standout.
Although economic development has slowed down, the sense of superiority of many people still exists, and even more prejudice, just like a relative who was originally poor has suddenly made a fortune, and family conditions are even better than him. Some people are in the heart. Can't accept it.
However, this auction, even if it is a reporter who is biased against the Taoyuan company, it is difficult to find a point that can be used by the company.
One piece of the item was sent to the stage, whether it is the old ginseng that has reached the centuries in the year, or the Cordyceps which is obviously thicker than the common Cordyceps sinensis, or the excellent Tiepi Fengdou, and the legendary Dahongpao tea... These lots are all impacting everyone's heart.
There is also a top-quality truffle that has been proven to be of value on Hong Kong Island and the best abalone that Hong Kong Island people cherish, not to mention.
The rich and the media reporters have discovered that Taoyuan’s product line is already very rich, if coupled with the explosive jade muscle cream that did not appear in the auction today, and the magical drug Yangxin soup that is worthy of the merits, Taoyuan Company The strength has long been impressed.
What's more, all the lots are all the best, and it can be said that the quality is in the pyramid of similar products.
As long as it is printed on the Taoyuan company's logo, it is definitely a first-class quality, absolutely no general goods.
The purpose of Xia Ruofei is exactly the same. He hopes that the eight words
Taoyuan produced, must be a boutique
are deeply rooted in the hearts of the people.
The so-called brand effect is produced in this way.
One piece of the lot constantly brings visual impact to everyone, the amount of turnover that is constantly beating on the big screen, and the steep rising curve is like witnessing the rise of a great company.
Unconsciously, the auction gradually came to an end, and some heavy auctions began to appear.
A 2.68 kilogram white truffle was sold at a price of 1.98 million US dollars. Hong Kong Island Regal Guo Hongjiang laughed at the end.
A pair of the best abalone with a weight of more than 650 grams was taken by Li Yifu for $3 million.
Li Yifu has always resisted the fact that he did not dare to disobey Xia Ruofei when he did not bid. When the auction came to an end, the truffles and abalone became bigger and bigger, and even he could not help but be tempted.
Although the practitioners are not eager for the appetite, even the high-ranking monks do not have anything to eat for ten days and a half, but Li Yifu still has a preference for food, and the best abalone is also very attractive to him. So I couldn't help but participate in the auction.
Xia Ruofei just turned to look at Li Yifu, and did not reveal the color of dissatisfaction, which also made Li Yifu's heart slightly loose.
In fact, Li Yifu is also redundant. Xia Ruofei only told him not to bid, especially not to bid far more than the actual value, so as not to mess up the order of the auction, but did not let him be a mascot from beginning to end.
Otherwise, it’s too strange for Da Laoyuan to come over from the United States but not to mention one brand at a time.
Once Li Yifu really wants to buy it, it is easy for him to beat other opponents with his financial strength and influence, and he successfully bought this pair of abalone.
Millions of dollars, a lot of people present, including Xia Ruofei can easily come out. However, Li Yifu is so decisive, and as long as someone bids, he will not hesitate to raise the price immediately. It seems that the attitude is very firm. The price of three million dollars is actually higher than the market, even if it is all on a Bobby market. The quality of the abalone is high, but it always has an estimated value.
Li Yifu showed his determination to win. Other rich people would naturally not die with him. Otherwise, things were not photographed. Instead, they were hated by the billion-dollar super-rich, but it was not beautiful.
With today's finale a piece weighing 2.88 kilograms, no suspense broke the last time that the white truffles, also recorded by Taoyuan, were sold at a price of 2.68 million US dollars. Today's auction is a perfect ending.
The total transaction amount on the large screen on the side is also locked at $1000,800.
"Breaked billion!"
"It's too great. The turnover of a single auction is over 100 million US dollars! This is an auction of ingredients, not art!"

Taoyuan company is really making a big splash this time!

"Yes! This company will not be embarrassed in the future!"
......
The people who participated in the auction couldn't help but whisper when they saw that the total amount of the auction broke through 100 million US dollars.
Xia Ruofei can't help but be a little surprised. These lots are prepared by him personally, so he is clear about the overall value.
In his own estimation, if the auction is successful, the transaction amount should reach 8,000 to 90 million US dollars, and it may float up and down, but it should not be too large.
Therefore, Xia Ruofei did not expect to have a turnover of more than 100 million yuan. I did not expect it to be realized successfully.
In fact, the entire auction did not have a separate auction price is particularly high, but if you have a little statistics, you will find that almost every lot has a higher price, especially the truffles and an abalone that have already formed the brand. According to the transaction price of the last auction, almost every auction this time is higher than the last transaction price.
Every piece of the auction was a little higher, and all of them were put together, which made it possible for the transaction amount to exceed 100 million US dollars. This made Xia Ruofei feel some surprises.
Although a few hundred tens of millions of dollars are not a big deal for Xia Ruofei, but the turnover is tens of millions and the turnover is over 100 million. That is completely two concepts, especially when the unit of calculation is still US dollars, then it is even more This is the case.
The auction can be said to be very smooth, the Black family also frequently shot in the truffle field, especially the competition with the Lehman family is almost white, the two families are operating the truffle business, the competition in this field can be said to be short-handed, The bayonet saw red.
Old Black is really an old fox. Although he has already got the verbal promise of Xia Ruofei, he can buy a batch of truffles from Taoyuan. It can be said that he is invincible, but he still frequently shot at the auction. Even a pair of things must be obtained.
Xia Ruofei couldn't help but admire the old Black's acting skills.
The Black family and the Lyman family competed against each other in the truffle auction, which also contributed to the increase in the total transaction value of the auction to a certain extent.
Old Black is also equivalent to Xia Ruofei. When he sold Xia Ruofei, he also seized two good quality truffles. At the same time, he also spent a lot of money on the Lehman family. Competitors can be said to be one stone and three birds.
When the total turnover exceeded 100 million US dollars, Feng Wei and Dong Wei, who were sitting behind Xia Ruofei, were excitedly together. Pang Hao also cheered and looked at Xia Ruofei, who was sitting in the front row, and felt very emotional.
After all the auctions were sold, Xia Ruofei also made a short and enthusiastic speech in person, thanking everyone for their support and the support of Hengfeng Group. They also warmly invited everyone to attend the next luncheon.
The auction lasted for more than three hours, and now everyone is already hungry, so they immediately went to the next banquet hall.
Xia Ruofei is naturally arranged on the first table. The same table also includes the rich people such as Ma Xiong, Li Yifu, Guo Hongjiang and Zheng Jia Nian.
Ma Xiong also very intimately asked Ma Zhiming to arrange several company executives, accompanied by Feng Wei and others to spread to the tables, Ma Zhiming personally accompanied Feng Wei to sit at the second table.
The executives of these Hengfeng Group will naturally take care of Feng Wei, Dong Wei and Pang Hao, and they will be very enthusiastic about introducing their identity to the guests at the same table.
When I learned that Feng Wei and others were executives of Taoyuan Company, the attitudes of the rich and the rich were very enthusiastic. After a meal, Feng Wei three people collected a large stack of business cards, and their own business cards were also scattered. The whole box.
On the first table of Xia Ruofei, the atmosphere is more harmonious. The same table is the old friend of Ma Xiong. Most of them are familiar with Xia Ruofei.
The wine culture is also very prosperous on Hong Kong Island. So shortly after the banquet began, people from various tables continued to toast to Xia Ruofei. The words were very admired. Many people in related industries expressed their hope to cooperate with Taoyuan. Willingness.
Therefore, Xia Ruofei also received a lot of business cards.
From the performance of these rich people, Xia Ruofei knows that the Taoyuan company's famous plan is basically a success.
At the end of the luncheon, Xia Ruofei sent the guests with Ma Xiong to leave.
Rao is Xia Ruofei's physical condition is so good, after a busy life, I can not help but feel a trace of exhaustion, Ma Xiong is already full of tired face.
Xia Ruofei quickly let Ma Zhiming send Ma Xiong to go home to rest. Here, Feng Wei and others, including Liu Qian, began to work with Hengfeng Auction to finish and hand over the work. Xia Ruofei first returned to the top floor presidential suite to rest.
At four o'clock in the afternoon, Xia Ruofei slept for a nap and felt that the spirit had recovered.
He called Feng Xiao and found that they were just finished busy, so he said: "Sister, let's take everyone to the top floor! I have something to tell you!"

Okay!
said Feng Wei.
Pang’s director is still calculating the revenue and expenditure of this auction. Do you want to...

"Let him not forget, come to me first!" Xia Ruofei said.

Well!
Feng Wei said.
You wait a little while, we will take the elevator right away!