Chapter 1090: Inside the channel

Gao Leng nodded and drank it all. After drinking, he frowned again. How could this wine have an astringent taste? he thinks.
"You will be busy for a while, and I won't go around in circles. That's it. I have 8% of the original shares of Fengxing Magazine that can be sold. I am here mainly to ask you if you want this share. "Zou Da is straightforward. Obviously, he is already prepared to sell his shares.
"I'm an old employee of Fengxing Magazine. I...I don't want to sell shares at this threshold." Zou Da sighed, as if forced to sell shares. An old employee sold shares at this juncture, and sold it to Gao. Cold, this is undoubtedly assisting Xingsheng Magazine to acquire Popular.
"Brother, has something happened to you?"
"Hey, it's hard to say a word. Something happened at home. Anyway, it's a bad year." Zou Da talked deeply: "I don't have a good liver, and I can't work for Fengxing anymore. I just retire."
Gao Leng didn't speak, but smiled faintly. This sounded a little watery, something happened to the family and it was a bad year? Forget it, selling shares is nothing more than money.
"The price must be based on the current market price." Zou Da simply said, he looked at Gao Leng with confidence. Now no one wants the shares of Fengxing Magazine more than Gao Leng, and Xingsheng wants to swallow it. Popular, this is well known.
"The current market price is relatively high." Gao Leng shook his head and smiled faintly with an expression that he didn't want much: "The shares of Fengxing Magazine will not be worth it now. Why should I buy yours now? ?"
Zou Da's face changed.
This is also the reason why he is now looking for high-cold selling shares: now the selling price is high. A discerning person knows at a glance that Xingsheng Magazine, which has received OMSAS venture capital investment, has a strong eye for Fengxing and it is also inevitable, and it has enough strength to win Fengxing; while Fengxing is currently in chaos, this stock is not worth the money during the chaos, at least It is much depreciated than it is now. It can be said that since the day Gao Leng started headhunting and digging, their stocks have become less and less valuable. Fengxing Magazine is not listed. This kind of sub-shares are internal shares and sold internally. The price depends not on the stock market but on negotiations between buyers and sellers.
To put it bluntly, even if the market value of Fengxing Magazine is one billion, his first 8% of the shares in his hand are sold, and the person who buys it will give a few million at most, because the market value includes his labor costs, vehicle costs, etc., as a media The price for this aspect is indeed not high, and it is still paper media. The internal share transactions of paper media have always been low prices.
What's more, the market value of paper-based media such as Fengxing Magazine is not one billion. Today, the market value of Fengxing is at most 500 million. Unlike Xingsheng, Xingsheng has unlimited development prospects. What Fengxing has always done is to follow Stars, although this kind of pure entertainment magazine is very famous in the entertainment magazine industry, it is really sold out, and the estimated market value is not high.
This is the peculiarity of paper media: there are not many hardware equipment, and the cash that can be cashed is only those lenses and cars, and there is no land. The paper media are mostly rented office buildings.
More value of paper media is reflected in employees and distribution channels, and his employees are losing a lot, and the relationship between distribution channels is also in the hands of Lao Yang. This is a personal relationship. It is impossible to buy when you buy it. Down Lao Yang's channel.
Distribution channels are one of the core competitiveness of a paper media.
The distribution channels say that the popular point is the route of distribution, in what form your magazine or newspaper is used for readers to see.
If your magazines and newspapers are only available to readers at the newsstand, they are bound to collapse and the circulation is too small. So apart from the newsstand, where else should paper media be distributed?
Whoever has more channels will have a wide distribution.
For example, the magazines on the plane can only be published by certain fixed media. The channels of China Southern Airlines mainly supply China Southern Airlines magazines and China Southern Airlines newspapers, but you will also see other magazines appearing on the aircraft. How did other impurities go up?
Out of channel fees.
The channel fee is very expensive. The channel fee of China Southern Airlines is one yuan per day. In other words, if you upload a copy of other impurities, you will have to pay China Southern Airlines a channel fee of one dollar per day. If one hundred thousand copies were issued on all the planes of China Southern Airlines that day, then one hundred thousand yuan would be given to China Southern Airlines.
And 100,000 copies are thrown on all the planes of China Southern Airlines.
EMUs also have special magazines, but all EMU magazines are in the hands of the railway bureau, and no other media magazines can be found on EMUs. The advertising fee of EMU magazines is very expensive, and it is expensive on this channel: Everyone flips through the magazine when they get in the car and has nothing to do. The target audience is stable enough, and the advertising fee is naturally high.
There are also certain newspapers that are regularly issued at the subway entrance, which also requires channel fees. Newspapers are paid monthly, and the channel fees vary from hundreds of thousands a month to the subway. In addition to applying for distribution through national media channels, the publication of Fengxing Magazine must be widely promoted on other channels. The biggest advantage of Fengxing's channel is its distribution on civil aviation aircraft.
Not China Southern Airlines, but Imperial Civil Aviation. This grade is different. Imperial Civil Aviation controls China Southern Airlines.
Civil aviation has civil aviation media, and civil aviation covers all channels for Shenzhen Airlines, China Southern Airlines, and other international flights to fly in China. Therefore, if the magazine can be on the plane of civil aviation, it will be on a high level. After all, customers who fly by plane are considered to be a mid-to-high-end group, and advertising fees for such groups are also easy to sell.
Fengxing magazine is on civil aviation aircraft, so they take a lot of advertisements for some luxury watches, cars, etc. This is one of Fengxing’s core competitiveness. Otherwise, how could a magazine that only write about star skirts win some luxury goods Advertising? These luxury goods manufacturers also look at the planes in their magazines, which can be seen by potential customers on the planes and the advertising prices are lower than those in civil aviation magazines.
The channel fee of civil aviation is very expensive, and the non-discounted price is two yuan a day for channel fees. That is to say, civil aviation planes in other magazines will cost civil aviation media two yuan a day.
And Lao Yang won it at a package price of 3 million yuan per year.
Three million, this is the price of cabbage!
If you do the math, it’s two yuan a day for someone to get on civil aviation. One hundred thousand a day is the most basic. So how much money do you get in a year? More than 70 million channel fees! Even if you make a discount, it will cost more than 50 million, and Lao Yang won three million.
But after winning the popularity, have you won the civil aviation channel? Of course not, you have to expand the channels yourself, so how much money can a paper media be worth excluding employees and channels? Excluding employees and civil aviation channels, the price of Fengxing Magazine has shrunk greatly.
When Zou Da sees that he wants to sell the shares, he must sell it before buying it. He will sell it at a good price. If he is sure that Gao Leng will definitely win the popularity, if he has shares in his hand, it will be very important for him to win the popularity. Big help, he will buy his shares at any cost.
Perhaps, we can get a higher price than the market price.
Gao Leng smiled faintly and put down the wine glass, tapped his hand under the table, after a pause, he habitually tapped it rhythmically.
This habitual action shows that Gao Leng is in the layout.