Chapter 1117: Su Su's cold outside and hot inside

"What can we do? Several catering giants are going to negotiate with you about green agriculture these days. Isn't it just a report of an annual meeting? Even Mr. Jane doesn't have to go out and send a more capable team over." Yang Guanguan frowned after listening, and Su Su felt a little uncomfortable with his boss's superiority.
The green agriculture party cooperation that has been negotiated a long time ago does not have to worry about anything. The ingredients are ready and the luck passes, and the report does not need to be cold and personally direct. He is now the group boss, and some people do this little thing. , Jian Xiao single-handedly sent an experienced team to go there.
The propaganda of the annual meeting focuses on the propaganda points, and it is easy to get furious if you find the propaganda points. The point is easy to find. At first, Gao Leng discussed with Su Su, just two words: luxury.
It is reported that the French wines will be sold at a high price next year, and a dozen more BMWs will be sent out, which is enough to win attention on the page. A dozen BMWs such as this kind of welfare can also be given to Huantai. After all, the group companies are all over the world. Although they are not well-known in the world, they are the top giants in China.
Don't look at a dozen BMWs that are scary. It's a big Huantai. Such benefits are really not too much. It's just that Huantai in previous years will take other forms to send it out, and this time it takes a more high-profile form.
The common people are most concerned about welfare. When you say which company has good welfare, the company's image becomes taller. The annual meeting of Huantai Company deliberately chooses to be in romantic France, Su Su’s own manor, such a tall annual meeting itself is enough to catch a eye.
Corporate image is a very delicate thing. Foreign companies especially create such an atmosphere, while domestic companies have only begun to learn to create it in recent years. For example, we have known for a long time that the employee office of the Microsoft headquarters can be dressed up. They can decorate their office at will. Some employees like boxing, so they can design the office as a boxing room. Some employees like the era. Feeling, just decorate the room to look like an old record.
They published a lot of programs to spread in the Empire, and similar content appeared on the big screen more than once, in magazines, in newspapers, and in new media.
As early as ten years ago, Microsoft and other foreign companies started to do this, which made the young people of the empire full of admiration for foreign companies. This is the soft power of the enterprise. What many people don't think about is how many employees are there in Microsoft, and how many people can independently own offices in the headquarters?
Those who have independent offices on the screen and can decorate their offices at will are almost all Microsoft executives and senior talents. Not every Microsoft person can do this, but they deliberately weaken this when guiding. , And the soft power of Microsoft has penetrated into the hearts of young people in the empire. The information talents of the empire have been full of admiration for Microsoft since they were young. This soft power has attracted talents from all over the world to join.
This is the brand packaging of foreign companies.
Of course, Microsoft's hard power also lies here, this is undeniable. Soft power is always the embellishment of hard power. With this hard power coupled with soft power, you can save a lot of advertising costs.
In fact, ordinary Microsoft employees are also very casual, just like ordinary employees of our company, there is no need to wear a suit to work, you can put flower pots on the table, but if you put it in another way, you will look tall and tall. stand up. In addition to Microsoft, you can search if you are interested. Almost all well-known companies in the world have published similar promotional videos. They are almost exactly the same as Microsoft’s publicity, and Disney, whose employees are the same, can dress up at will. office.
Obviously, the already larger Huantai Group has also begun to learn from the soft power propaganda of foreign companies. Previously, similar advertisements of Huantai Company appeared in the media every year. Now when people in the empire talk about Huantai, they will say: ah, this company The company's benefits are particularly good!
Welfare is indeed good, but the pressure is also great. We must emphasize welfare, and then shape the pressure into endeavor: Ah, the welfare of this company is very good, and the people in it are very active and enterprising!
Propaganda at the tall and tall annual meeting is essential. Every year at the end of the year, there will be reports of many companies starting the annual meeting in financial reports. Why does a certain company take out tens of millions of cash to reward on the spot, and why a certain boss rewards five BMW For the staff. There are also some giant companies that will take pictures of their annual meetings and make them into short videos and put them on the Internet.
The annual meeting is a battleground for large enterprises to promote brand soft power, and is one of the most important tasks of the corporate publicity department of large enterprises.
But Yang Guanguan was right. Although the annual meeting is important, Gao Leng is now in a different status. Such a project does not require Gao Leng to interview him in person.
Gao Leng shook his head and smiled: "Prepare the ticket and help Jane also prepare. Let's go to France together."
"Go together?" Yang Guanguan was obviously surprised.
Gao Leng did not answer any more, but lowered his head to continue teaching Yang Guanguan to deal with a certain document. Yang Guanguan now does not understand that Su Su must personally go to Gao Leng who is not the boss of Huantai, on the contrary.
She is helping Gao Leng.
It’s just the way she has always been strong and overwhelming people with power. This woman Su Su is used to being strong, she no longer knows how to be gentle, she will just tell Gao Leng strong: you are coming this annual meeting , And must come.
In fact, she helped him in her bones, it was cold outside and hot inside.
This is the annual meeting of Huantai Group and it is still in Europe. This time, Su Su personally controls the annual meeting, and several major media collectively follow up. This is a big move. Huantai Company may use this time in its corporate promotion for many years in the future. Material for the annual meeting.
Can write a special report to report the welfare of Huantai Group.
You can also make a documentary, add previous information about Huantai, and add it to the annual meeting to connect the past and the future.
You can also find out a few particularly outstanding employees who have been promoted along the way, interview them on the spot, and produce albums for them, which will be used for later promotion.
An annual meeting that Su Su attaches importance to will be attended by the CEOs of many related companies that have cooperated with Huantai. This is a gathering of real high-level elites. If the cold is gone, it will only be good for him.
"How many days to go?" Yang Guanguan asked.
"At least one week." Gao Leng said: "Book me accommodation. Find a better place in the Burgundy vineyard area."
"Burgundy?" Yang Guanguan was puzzled: "The address of President Su's annual meeting is in southern France. Do you want to book Burgundy?"
"Book it in Bordeaux, near a large vineyard, a high-end hotel." Gao Lengtou didn't raise his head: "Su Su will definitely inspect her vineyard company, and I will also follow it."
Bordeaux and Burgundy are the two most famous vineyards in France. Don’t look at French wines that are well-known all over the world. Nowadays, French vineyards are one-third of the empire’s eye, and too many empires go to France. Buy vineyards and even directly invest in well-known wineries.
And Su Su, who makes money and where to drill, Su Su will naturally not miss such a good business in France. Most of the imported wines used by her high-end hotels under the Huantai Group are made by wineries she bought in France.
"It seems that you have to travel all over France." Yang Guanguan said.
Gao Leng did not speak, bowed his head and got busy, and was going to France the day after tomorrow. It seemed that he would have to work late into the night these two days.