Chapter 1531: Ideal is beautiful, reality is very skinny

After Gao Leng waved a knife to cut off the paper distribution of his paper media, although he lost some of the advertisements on the paper media, it was actually not a big problem for Starlight Group. After all, the main business now is online. Like many large old newspapers that we have seen, news is almost always seen through the internet via mobile phones.
What's more, the business direction of Starlight Group is not single.
However, there are more and more questions from the outside world, and even several big commentators have published articles at the same time in a few days. The content is almost the same. It is nothing but the Star Group suspected that the capital chain was broken, the main paper media was cut off, and the paper version was stopped.
The comments of several major commentators are almost the same, which is undoubtedly extremely credible for people who are now using fragmented reading on the Internet.
After a while, more and more people joined the discussion.
When a company cut off the paper, it is easy to think of poor management. Sometimes the so-called popularity is that a group of commenters swarms up and makes comments in order to absorb traffic. These days, bad things are always attracting traffic. The so-called good things don’t go out and spread for thousands of miles.
It is more in line with ordinary people's imagination to complain about a reporter-born entrepreneur who has broken the enterprise.
"Mr. Gao, now there are a lot of questions about us stopping the paper printing." In the meeting room, Gao Leng just took a seat, said one person.
"I saw it too. I don't know who bought the hot search, and the hot search went up."
"Several media are following up, and several in-depth reports are also following up. I think it should be someone behind the scenes."
My own company is complained about, and it is always uncomfortable to be an employee.
Gao Leng was very leisurely and contented. He glanced at everyone and said, "It's good to be used to it. Every time we make big moves, we always attract discussion and complaints. This shows that we have a degree of attention and that we are getting more and more. Influential."
This is, if small businesses do something, who will care?
"On the Internet, two types of people will attract attention, the weak who make everyone sympathize, and the strong who make others brave."
Everyone smiled knowingly.
Every step and every project of the Star Group will be questioned. These have long been used to high cold. Before, he would read the comments, but now he doesn't read it at all.
If you want to make comments in your own direction, it's easy. Ask a few gold writers to publish a few articles and post them in your own media, and the wind will change. Those who do the media themselves are easy to operate in this regard. Otherwise, just make a call to a few major media parties, and the other party will buy your face, and the hot search is straight away.
But Gao Leng didn't bother to operate, it was unnecessary. Starlight Group is not listed, and will not have a negative impact on its own business. Let them talk about the Internet.
In the days that followed, the Starlight Group on the Internet was a bit miserable. There was a fault in the capital chain, and the high cold was cheated by a woman. There was even a story about a female celebrity who was pregnant and wanted to share shares.
In fact, within the Starlight Group, there is a peaceful and steady implementation of Gao Leng’s new project: boutique headlines. This is also the reason why Gao Leng bought Ninuo Technology.
"Now all major traditional paper media are facing the same predicament as our paper media. Newsprint prices have not risen for a day or two, so it is not dead. In recent years, the country has been very strict in environmental protection, and it is impossible to feed paper in small paper yards. It is foreseeable that the next three years will be a very, very sad stage for paper media." Gao Leng stood under the slide.
This is because after he became the CEO of Starlight Group, very few will personally use slides to explain it, because this transformation of the associated software is extraordinary.
Gao Leng under the slide is full of self-confidence. Unlike other people reporting on the slide, he is not a reporting posture, but a teaching posture.
"In less than three years, from three months to five months, the paper media will start to taste the pain, the pain from the rising newsprint. You must know that the stock of traditional paper media will be used up. Now some traditional paper media can get national However, many daily newspapers in prefecture-level cities have begun to take a part of state funding, and the other part depends on independent operation. In other words, their reporters have a hard time. Not only do they have to write manuscripts, but they also have to go out to pull out. Advertising, with performance tasks, is the same as selling insurance. This is a set of data, let’s take a look."
Gao Leng pointed to the wall.
A set of data is immediately before us.
Daily newspapers, in the eyes of people, must be a department funded by the state. In fact, the state also allocates funds. Otherwise, how many people would order daily newspapers? Obviously, I cannot make ends meet. But the current policy has long been adjusted, and the provincial capital’s daily newspapers are okay. After all, the stalls are bigger and there are more advertisements, so companies have to give the daily newspaper some face and put advertisements every year.
But the daily newspapers of the prefecture-level cities below are not easy to live, especially in the inland areas. If there are a few large companies in the local area, it’s okay. The temple of this media has to be provided. If you have a thick skin, you can be thick. Put me in an advertisement, I will advertise for you, and burn the incense that should be burned.
If there is no big business, then you can stop cooking.
Ordinary companies, who will put advertisements in your daily newspaper? Daily, who reads it? The daily newspapers of prefecture-level cities, except those few old officials, who read it? Didn’t that cast the ad for nothing?
Therefore, reporters from the daily newspapers of prefecture-level cities will have a harder life than before. The units will issue advertising tasks and subscribe to the number of daily newspapers... Fortunately, the state has special funds, otherwise it will really die.
Even party newspapers such as daily newspapers face an embarrassing situation today, let alone those traditional paper media that do not have state funding.
"All paper media will inevitably transform, shifting from paper-based reading to online platforms, making their own apps or cooperating with several major online companies to push their own columns, etc. This is the inevitable situation of the times. We must grasp This is the opportunity to live here, the opportunity of this machine not to be fast. After this time, it is estimated that there will be no money." Gao Leng reached out and knocked on the table.
"Boutique headlines..." Jian Xiaodan felt a little uncomfortable sitting and watching, she simply stood up and chose the most comfortable posture for herself.
Vice President, standing or sitting, naturally follow her.
"Shen Nuo, talk about this APP." Gao Leng sat down and looked at Shen Nuo, who was responsible for the development and design of this app. Shen Nuo is now the manager of Xingguang Group's boutique headline division.
From the CEO of Yinuo Company to the manager of the business department, it sounds like a low position, but in fact his worth has increased fivefold. And what moved Shen Nuo was that Yinuo Technology Company, these six characters, Gao Leng did not change a single character, not even the four characters Xingguang Group.
"Now everyone is checking news through mobile phones. Tencent has Tencent's news page, and Netease has Netease's news page. This kind of large-scale website has huge traffic. Needless to say, their news reading volume is also very large. Now the news is getting more and more. However, we find that there is less and less news available. Although there are more news on major websites, fake news and soft advertisements are flooded with them. This is why the current netizens say that the level of journalists has fallen and that there are some junk news all day long. The most fundamental reason: the level of website reporter..."
This is true.
Although Tencent and Netease are big sites, they also have good gold pens, but on the whole, the overall level of online journalists is not high. It is said that money can measure everything, but from the case of imperial capital reporters to participate in press conferences, the car and horse fees of online journalists are lower than those of some boutique journalists.
Coupled with the rampant self-media, nine out of ten of the content reposted on WeChat at the aunt-level are so-called "news" from the self-media.
In order to save costs, websites will introduce self-media articles and even open columns, which has long been the norm in the industry. In this era of all pursuit of click-through rate, news on the Internet is naturally mixed, with mixed results.
The more news, the less you can see real news, good news, let alone high-quality long-form comments. This is the current status quo.
"What we have to do for boutique headlines is to integrate the headlines of major media, filter them out of the tens of thousands of news that appear every day, and push them to our readers. This is like reading the morning headlines of a TV station, except We are the text and image version."
Everyone didn't speak, they were all thinking. Those who can sit here and have a meeting with Gao Leng are all in the middle of the world, and naturally they will have their own situation and profoundness when looking at the problem.
"Mr. Gao, if we directly grab the headlines of these media, it would violate copyright." One of them said sharply.
After all, the TV station is public. If it is different, it will be captured. But the app made by Starlight Group is different. This capture is used to make money. You capture other people's content to make money for yourself. Who wants to?
"Yeah, this is a good idea. There are too many messy news now. If there is an APP dedicated to pushing high-quality headlines, it will be great. I believe that the downloads will be very high, and many young people are watching the news. There are many people in the empire and domestic sales. Big, as long as you achieve the ultimate in the word
exquisite
and attract the crowd of high-quality goods, it will be a large number. But the problem is that this violates copyright and intellectual property rights, and it will be very troublesome.
Another person said.
Although Jian Xiaoshan didn't speak, he nodded in agreement.
Gao sneered, what they said was right, and he considered it too.
"Don't worry, everyone." Gao Leng stretched out his hand and pressed it down, and the meeting room immediately became quiet.
"Shen Nuo, you continue to introduce this APP." Gao Leng looked at everyone: "Leave aside the copyright matter first, let's take a look at the APP's page, content delivery, and other aspects if there are any problems, and give ideas. "
Copyright aside?
Everyone is puzzled.
There is no way to get rid of this.
But since Gao Leng has said so, you have to take a look, make suggestions, and finally talk about copyright.
Shen Nuo is a software genius, so he made a master copy in a short time and demonstrated it.
"We have two ways to select headlines. One person reads it manually. The manual readers have a lot of work. The main reads are reviews, especially long-form, high-quality reviews. In this area, we don’t look at birth, whether you are What kind of media, official media or self-media, as long as your comments are deep and excellent. We read it. There is another type of smart reading. We build a database to see which news is hot, and it is the major media Follow up immediately, read it out and push it."
"That's not right." Xiao Shan questioned: "Smart reading? Reading other people's databases also touches on copyright issues. Who will give you their excellent content the first time? Now they are fighting for more than a second. Dou Toutiao, no one will let you read it."
"Yes, the idea is very good, but the operation is illegal unless we read it illegally."
"Other people's headlines, we grabbed them and violated their interests. Now we have to read the databases of major media to see what news has the highest click-through rate today, and then we push the news with high click-through rate, who Will do it? Which news is well written? This is their selling point. Who will just let us read the selling point and let us make money with their selling point?"
The conference room exploded again.
It is a very ideal idea, but it is a difficult project.
Ideals are beautiful and reality is very skinny. Mr. Gao has missed this time. This is what everyone thinks at this moment.