Chapter 1552: Twister promotion

A raging flame ignited in Gao Leng's heart.
Live it again, live a wonderful life, and eagerly hope to do something for this country.
Jason’s party gave him a lot of thoughts and ideas. In addition to communicating with Hana, he also benefited a lot from communicating with media professionals in other countries. Not all media professionals are well-informed in all walks of life, but media professionals who can be invited by Jason or Jason’s friends must be people of insight who are well-informed in all walks of life.
Since then, every time Gao Leng went to a country, he would invite friends there to invite media professionals to come to the party. This is the fastest way to understand a country’s policies, business atmosphere, and even the general public.
"Mr. Gao, we also want to do something. There are too few big companies with your savvy, but we are worried..."
The words did not continue.
Because Gao Leng sat down, his hands beat rhythmically on the table.
The old guys who have been with him for several years have long been accustomed to his style. At this time, they all held their breath and did not dare to interrupt Mr. Gao's thinking.
Worrying about unprofitability is affirmative. With such a big situation, at first glance, it is a posture to enter the cultural industry in Europe. In such an unfamiliar country with no foundations, it is easy to get rid of the huge waves by all efforts to promote culture. The ship capsized in the commercial sea.
Look at so many companies in the Empire, those companies whose market value is higher than Starlight Group, they have not done this item; look at them, they are all buying and buying for profit globally.
Going in business is not for making money, is it for the sake of society?
But Gao Leng thinks that in addition to making money in business, it should also be for the sake of the country and society. This is the ultimate goal of the country to let a few people get rich first.
In the past two years, he set up a public welfare fund in the name of Mu Xiaoleng, allowing Mu Xiaolen to take his father’s guilt into the backward areas and give the children warmth. Xiao Leng has done his best in this area, on the one hand because of her She was kind and willing to help others. On the other hand, she felt guilty because of her father’s corruption. With such internal help, the Starlight Group Charity Fund helped more than 200 children with serious illnesses in just a few years. , 20,000 out-of-school children have built 15 love elementary schools, which are increasing at an extremely fast rate every year.
And Gao Leng's appropriation to the charity fund is also constantly rising, and he doesn't care that it will affect his wealth accumulation, and he doesn't care what ranks on the wealth rankings.
It provides a perfect ascent channel for the young people of Starlight Group, rents a house for colleagues in Beipiao, and provides free custody for their children, which truly gives the employees respect. Companies always say that employees are family members, and few companies truly treat employees as family members.
When you are asked to work overtime not to pay overtime, it is really a family member's preference.
They all know that no one can stop the things that Mr. Gao decided, and that there is no listed Star Group, the right to speak and decide is in Gao Leng's body.
"Money is just a number to me, but it will definitely not be an irrelevant thing. After all, the Star Group has to continue to grow, so that I can do more. Don’t worry, you can make money and promote culture. ."
Gao Leng glanced around at everyone, with a relaxed expression: "Our culture is definitely enough to attract foreigners, but it hasn't worked for so many years. I'm afraid it needs a little trick. Do you know how to get it back?"
Back to the pot?
A group of people looked dumbfounded. Why did they suddenly talk about cooking?
"Ah, I know, I like twice-cooked pork."
"Just... cook the cooked meat and then return it to the cooked meat?"
Gao Leng nodded: "We are pushing culture on our own. If we want to make money and promote it, we can adopt a return-to-pot promotion."
Twister promotion?
Unfamiliar vocabulary, everyone in the audience turned their attention to Li, who was born as an economic reporter, and saw that he was also at a loss.
I have never heard of such a statement or method in economics.
"The new job is assigned below." The moment Gao Leng's voice became serious, the people in the conference room immediately opened their notebooks to make notes.
"Lao Li, in the next few days, you will be responsible for establishing contacts with the major art exhibition agencies in Paris. I want at least ten of the most famous art exhibition agencies in Paris to establish good contacts."
"Yes."
"Hezi, you have established contact with the auction house, and you are leaving for the UK today. Several good auction houses there also have branches in Hong Kong to establish good contact."
"Yes."
"Lao Dong, you immediately have a meeting with the Human Resources Department of Starlight Group. I want a list of domestic folk artists, including ink and wash landscape paintings, paper-cuts, prints, and... anyway, yes, the kind on our imperial fan Painter, find a few top ones."
"Yes...but..." Old Dong said after thinking about it for a few seconds: "This paper-cutting, printmaking or something, not everyone. And this kind of folk artist...speaking better is an artist, not good, I think the paper-cutting in Xiangxi Although the master’s works were in the Olympics, they are now only sold as local tourist products, and they are sold very cheaply."
Everyone, they are naturally respected and well-known artists. Although these are occasionally reported by the media, they are at the low end of the art chain. They did not appear in auction houses and were sold at high prices. They belong to folk art.
Speaking of it, watercolor, oil painting and other works of art are more sought after in China.
"Yes, a lot of intangible cultural heritage is right, but those things are not profitable these years, and many of them are lost. Our country has reported many times that they are useless. We..."
"You don't have to worry about that much." Gao Leng's face sank.
Old Dong shut up quickly and wrote down his work seriously.
"I will buy these media and publishing houses and booksellers as soon as possible. Therefore, I need a large number of high-quality international talents. Priority will be given to admission to Peking University and Tsinghua University. Those who have been sent out for a few years to dig a group of art students. The next key goal of the Human Resources Department It is a high price to dig a group of young and high-quality returnees. The salary is easy to say, as long as the other party is an individual. Art students who can master French, Chinese and English are preferred."
"How many people?" the person in charge asked in a match.
"Fifty people." Gao Leng was a little bit unsure after finishing his calculations: "Recruit fifty people first, 30 art students, and 20 Chinese students who are proficient in these three languages. If you don't have enough, we will recruit again."
Everyone, look at me and I will look at you. With such a large-scale recruitment, it seems that Mr. Gao has made a big move. He originally thought that he was only going to solve the yoko magazine issue. It seems that Gao Leng moved something else. Heart.
Recruiting so many art students and Chinese students, it seems that Mr. Gao has to start with paintings and other hand-made artworks.
"In fact, domestic folk artists are relatively easy to find, and there are reports in the media from all over the country. Now it is not easy to find high-quality talents, especially in a short period of time. This is equivalent to going to the Central Academy of Fine Arts to kill a large number of overseas students and talents. The competition is fierce." Old Dong said.
"What's the most important thing now? It's talent. It's okay, open the recruiting, the salary is in place, and everything is easy to say. I think those who can join our Starlight Group are also quite visionary. By the way, there are a number of positions in it. For those resident in France, a special talent department must be established on the French side, and it should be better to recruit some."
There were waves of recorded sounds in the conference room.
"I have to invite the best translators in China. I will personally invite this one." Gao Leng reached out his hand and touched his chin, and a magnificent strategic map unfolded before his eyes.
What kind of promotion is this kind of promotion? Even if we take these rich oriental-style things overseas, it will not be easy to get them to pursue them all at once.
Especially in literary works, their brain circuits are different from the imperial people, and they may not be able to be substituted so that they don't like it, such as "A Dream of Red Mansions". The same is true for paintings or works of art. In the case of paper-cutting, they will feel amazing, but will they be sought after after amazing?
not necessarily.
To be precise, even if a few media follow suit in a short period of time, it is difficult to follow suit.
You know, in the area of ​​art appreciation, the economic foundation determines the superstructure, and Western countries have always influenced developing countries.
There is not a single case of a well-known modern painter in our country who is not gilded by the Western style. No matter how bad they are, they have to go to Japan for gilding. In other words, if you hold an art exhibition in Japan, you will be a certain success, and then go back to the domestic art exhibition, the gold content will be different.
Take Cai Guoqiang, a well-known domestic artist, as an example. His firework art is popular all over the world, but he started slowly in Japan. He took his paintings to Paris, no one wanted them, and no one wanted them to Tokyo. Finally, he went to Fukushima, which was still a country in Japan, to hold an exhibition.
The villagers at that time found it very strange, an empire came here so sincerely to hold a painting exhibition, and they gathered. At that time, Cai Guoqiang, who was little-known, started to do it in Fukushima, and finally became eligible when he returned to Tokyo for the exhibition.
And holding a painting exhibition in Tokyo and returning to China is even more qualified. In addition, Cai Guoqiang is proficient in operation, but his artistic creativity is amazing, and now he has many supporters around the world.
Some people always say that Cai Guoqiang's fireworks pollutes the environment and must be banned. What I have to say is that the government can't help but support it. That's because there are too few artists in the empire, and there are really too many fans.
Look at other great painters, none of them are not gilded overseas.
Looking at it this way, we can understand why it is difficult for our folk artists to make it to the top art palace. Even if one or two works are sold overseas at high prices, they will fall in an instant. People photographed that work, but forgot the artist.
Because these artists do not understand operations, do not speak English, and have not even been out of the mountains in their entire lives.
These folk artists need to be promoted by one person, and in a clever way, the foreigners can see the artist himself from the work, and slowly pursue and indulge.
It sounds easy, but difficult to do.
These folk artists have not been popular for so many years, so many people have tried to promote them and have not promoted them. They have fatal shortcomings: they are likely to speak substandard Mandarin in the face of the media, and they are not even willing to leave the mountains and they have not accepted Have a higher education like Cai Guoqiang.
The smart way is to buy their works and resell them, just like Jason, and make a fortune.
The high-cold approach is hard to understand.
"It's hard to hold it, how can a group of farmers hold it? It's pretty much the same, spending so much money to hold people?"
"Yeah, there are literary works, how do you praise it? A Dream of Red Mansions is such a classic, hasn't it been promoted? Let alone other..."
After the meeting, several executives whispered.